“The most popular articles of 2020 highlight the range of decisions that managers faced in a year defined by disruption, uncertainty, and remarkable innovation.”

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/24/top-2020-mit-sloan-management-review-articles/

Also known as SMS (short message service), texting is less secure than people often know about. Despite our awareness of how bad spam can be through E-mails and phone calls, we may be as careful with texts,

This episode is also available as a blog post: https://evansonmarketing.com/2020/12/28/security-issues-with-texting/

Unfortunately, despite good intentions, there is a disconnect between many brands and consumers with regard to chat. Indeed, consumers would like to see more chat.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/29/how-aligned-is-chatting-between-brands-and-consumers/

With a free download, you may access nine Excel spreadsheets on pricing. Just login at this HubSpot link. Then, choose one or more of the techniques. And simply enter simple data points.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/30/choosing-and-employing-the-right-pricing-techniques/

At the time of its acquisition by eBay, PayPal represented an earlier-stage business model than its acquirer. But, things sure changed after the spinoff. Because secure online and mobile payment systems surged. And PayPal dominated with small sellers.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/25/after-decoupling-paypal-outperforms-ebay/

For the current post, we focus on product management salaries for 2021.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/24/product-management-salaries-for-2021/

We present a potpourri of visuals reflecting on many of feelings about 2020. And hopes for 2021. To see the image sources, click on them at the blog..

This episode is also available as a blog post: https://evansonmarketing.com/2020/12/31/it-is-finally-time-to-say-bye-2020-and-hello-2021/

We present links to twelve of the most popular posts we made during 2020. From these posts, there are many lessons to learn:

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/04/our-most-popular-posts-of-2020/

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Esports Business, Cynopsis, Multichannel Merchant, PR News, Studio Daily, and more.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/11/another-great-job-search-site/

We look at key performance indicators for marketers. The post builds on the hundreds of posts within our Business Analytics and Marketing Information category.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/12/key-performance-indicators-for-marketers/