We look at these measures of Super Bowl performance. Total audience size. iSpot analysis. USA Today Ad Meter. And the fake audience data online. #superbowlads #quantitativeresearch

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/16/assessing-super-bowl-lvi-ads-quantitatively/

Within 24 hours of the Super Bowl ending, a lot of sources offered their opinions about the best and worst ads. Here is a cross-section of reviews. Note the differences by reviewer! #superbowlads

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/15/assessing-super-bowl-lvi-ads-qualitatively/

Watch the ads. Featuring  celebrity ads, sports betting ads, and a whole lot more. This episode is available as a multimedia blog post: https://evansonmarketing.com/2022/02/10/examples-of-highly-anticipated-sb-lvi-ads/

We cite the roster of sponsors for Super Bowl LVI below. Tomorrow, we will show ads generating a lot of pre-game buzz.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/09/sponsors-for-super-bowl-lvi/

Many have limited knowledge about the business side of the Super Bowl. So, we now present a Q and A about the business of Super Bowl LVI

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/08/q-and-a-about-the-business-of-super-bowl-lvi/

While excelling in the NFL, Brady also become a marketer supreme.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/03/tom-brady-is-a-marketing-superstar/

To begin our coverage, let’s look at key events in Super Bowl history. There will be marketing posts leading up to the game. And analysis of media performance after the game.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/02/key-events-in-super-bowl-history/

This post covers the regular 2021 season. As well as the first three rounds of the 2022 playoffs. Next up, the Super Bowl.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/01/the-nfl-nails-tv-ratings-for-2021-2022/

For the seventh edition of our “State of Marketing” report. Salesforce Research surveyed over 8,200 marketing leaders worldwide. Respondents include marketers from B2B, B2C, and B2B2C companies.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/27/the-state-of-marketing-in-2022/

The product profession has its own language. And it can be an odd one. #productmanagement

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/26/product-management-terms-to-grasp/