September 14, 2023

Event 16: Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful

25 minutes

At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.

Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue

Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings

She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth

TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members

Hosts: Jen Matichuk and Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/twit-events.

Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit

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