In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses the network's 2025 advertising opportunities and how brands can effectively reach TWiT's highly educated, tech-focused audience. Contact [email protected] to learn more.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and analyzing landing page visits or offer code metrics.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at [email protected] to discuss your growth goals and let them help you take your brand to the next level!

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Lisa outlines four compelling reasons for brands to buy direct. Learn about the importance of implementing ad tech, landing a better deal, receiving script recommendations, and securing the right customers. Find out how TWiT can help you achieve your growth goals and campaign objectives.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

How these unique podcast advertisements can serve as the perfect complement to a brand's existing marketing strategies, amplifying the reach and impact of the intended message.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and 'MacBreak Weekly', have opened up a new realm of possibilities for brands to connect with the network's dedicated audience through dynamically inserted, host-read ads.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Embracing the spirit of community that's at the heart of podcasting, this episode emphasizes the power of word-of-mouth recommendations and the simple yet significant acts of resharing content on social platforms. Your active participation contributes to the thriving ecosystem of independent content creators.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads