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HRA 90: TWiT.tv's Diverse Sponsorship Offerings - Host-Read vs. Producer-Read and Why It Matters to You
TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Libsyn, plus Spotify and YouTube. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape.
Host: Lisa Laporte
Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads
Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
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By TWiT
5
22 ratings
TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Libsyn, plus Spotify and YouTube. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape.
Host: Lisa Laporte
Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads
Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
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