Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and 'MacBreak Weekly', have opened up a new realm of possibilities for brands to connect with the network's dedicated audience through dynamically inserted, host-read ads.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't ignore—without giving away the store.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Embracing the spirit of community that's at the heart of podcasting, this episode emphasizes the power of word-of-mouth recommendations and the simple yet significant acts of resharing content on social platforms. Your active participation contributes to the thriving ecosystem of independent content creators.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa underscores the importance of patience, explaining that podcast ads typically require up to eight weeks to achieve full impact due to the on-demand nature of audience listening habits. Listen for six valuable tips on measuring advertising success!

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Get the inside scoop on how the TWiT team expertly crafts partner ads that not only grab attention but also maintain it, turning casual listeners into loyal followers. Lisa shares TWiT's winning strategy, involving a mix of compelling copywriting, eye-catching graphics, and top-notch production techniques that ensure every ad not only shines but also aligns perfectly with the tech-savvy audience's expectations.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting them what Lisa calls a "residual bonus" – a concept that continues to offer benefits well beyond the expected timeframe of an ad campaign. This aligns with TWiT's desire to have brands feel great about advertising on the network's shows.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Join Lisa as she lists the five pivotal guidelines that have propelled our brand partnerships to new heights. Learn how rigorous vetting and an unwavering dedication to adding value to our listeners' lives have set the stage for these significant gains in audience purchases.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Lisa lists the results of the annual TWiT audience survey, which offers an authentic glimpse into the lives and habits of the network's audience. From their educational accomplishments to the furry friends they come home to, these metrics are more than just percentages. Discover what makes TWiT's community stand out as they remain committed to tech podcasts and, in many ways, influence the technology sector.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads