Event Engine Podcast

You've paid thousands for your exhibition stand. You've traveled. You've invested days away from the office. Then 2pm on Day 2 hits, visitor numbers drop, and you're checking your phone wondering what to do with that last 15-20% of your investment. What if instead of wasting that downtime, you could turn it into your most valuable networking opportunity?

Full show notes: https://eventengine.tv/maximising-your-exhibition-investment/

At the heart of every successful event is a smooth experience for exhibitors, but as many know, the reality often involves nightmarish complexity. Wrestling with forms only to have progress wiped out. Ordering essentials from seven different suppliers through seven disjointed systems. Hunting through emails for critical information that should be at your fingertips.

In this episode, Adam Jones, founder of FFAIR, joins Lee to share his own exhibitor horror stories and reveal how his platform is transforming the exhibition experience, keeping exhibitors coming back, saving operations teams weeks of work, and creating a marketplace where suppliers are now queuing to join.

Full show notes: https://eventengine.tv/keep-exhibitors-coming-back/

Exhibition flooring is big business, and a big sustainability challenge. What happens when exhibition carpet reaches the end of its brief 5-6 day life? In this eye-opening episode, Jennifer Bishopp, COO of MJ's Event Services, debunks the myth that exhibition carpets simply go to landfill.

She reveals how her company is pioneering true circular sustainability by transforming recycled carpet into high-quality furniture prototypes with no screws or glue, potentially giving exhibition materials a 100-year lifecycle through multiple transformations.

Jennifer shares the practical challenges and innovative solutions that are helping reshape the environmental footprint of the events industry.

Full show notes: https://eventengine.tv/reimagining-exhibition-waste/

What can truly tell you how attendees move through your event space? In this episode, Caroline McGuckian, CEO of Meshh, joins Lee to explore how spatial analytics is revolutionising event measurement. Learn how anonymous WiFi tracking provides crucial insights beyond traditional guesswork and observation, revealing attendee journeys, engagement patterns, and ROI metrics that event professionals have traditionally struggled to capture.

Full show notes: https://eventengine.tv/the-hidden-layer-of-event-intelligence

What makes an event truly successful, no matter its size? In this episode, Dean Rees, CEO of Melton Mowbray Town Estate, joins Lee to break down the essential ingredients for event success—whether it’s a small community gathering or a large-scale international production.

Full show notes: https://eventenginecast.com/successful-events-at-any-scale/

How can AI transform event management and improve efficiency? Martin Suttill, founder of 54 Solutions, joins Lee to share practical use cases of AI in events, from automation to data handling, and how event businesses can embrace AI as a tool rather than a threat.

Full show notes: https://eventenginecast.com/unlocking-ai-potential-for-events

How can understanding neuroscience help event organisers create more engaging experiences? Lisa Schulteis, founder of ElectraLime Marketing and Your Event Marketplace, joins Lee to discuss how the principles of neuroscience can be applied to improve event engagement.

Full show notes: https://eventenginecast.com/neuroscience-of-event-engagement/

How do you navigate the complex landscape of event tech solutions? Thomas Schwarzenböck, from Adventics, joins Lee to discuss how event organisers can make better decisions when it comes to selecting platforms and technologies for their events.

Full show notes: https://eventenginecast.com/choosing-the-right-event-tech/

How do you create a seamless, branded experience for exclusive event invitations? Paul Campbell, co-founder of Tito, joins Lee to discuss the evolution of event registration and how his new platform, IO, caters specifically to high-end, invite-only events.

Full show notes: https://eventenginecast.com/invite-only-events/

How can real-time translation make events more accessible and inclusive? Arkadiy Vershebenyuk, from Palabra AI, joins Lee to discuss how voice-to-voice translation can revolutionise the way we communicate at events, breaking down language barriers for attendees from around the globe.

Full show notes: https://eventenginecast.com/real-time-voice-translation/