Event Report

SEO expert Eden Sloboth is sharing her best advice and tips for using SEO and funnels to fuel our list growth before an event, and how to make the most of our event with long-form content.

ABOUT EDEN

Eden is a blog writer and SEO strategist for creative entrepreneurs. She creates a custom blog strategy for each client that combines personality and SEO to grow their website traffic and attract the right leads. Eden has written blogs for over 30 industries, believing every business can benefit from a blog strategy. In her free time, she loves to read (particularly murder mysteries and fantasy books), travel, and watch trashy Netflix reality shows.

Visit Eden's website

Follow Eden on Instagram

Get Eden's FREE Blog Content Calendar Template

Have a burning question you'd like answered on the podcast? Share your event questions here!

Hosted an event recently and want to share your debrief in a special guest episode? Apply for a guest debrief spot here!

Learn more about growing your audience with low-lift events on my website.

Website & SEO strategist Jessica Haines is opening our perspectives on what we can use SEO for when it comes to our online events. She's sharing some practical tips for both event hosts and participants that make the most of the traffic you're driving to your website durng an event.

ABOUT JESSICA

Jessica Haines is making the internet more beautiful (and profitable!) for coaches, consultants and course creators. She creates websites that look great, get you found on Google and turn your visitors into subscribers and clients. With 15+ years designing websites, a lifetime of creative + strategic thinking on hand and a marketing degree up her sleeve, Jessica sets you up with a website that grows your business (and your bottom line!)

Website: https://jessicahainesdesign.com/

Facebook Group: https://www.facebook.com/groups/websitethatconverts

Freebie: https://jessicahainesdesign.com/get-found-on-google

Have a burning question you'd like answered on the podcast? Share your event questions here!

Hosted an event recently and want to share your debrief in a special guest episode? Apply for a guest debrief spot here!

Learn more about growing your audience with low-lift events on my website.

Over the month of August, I ran a fun collaborative email series called "Sign Up to Sale", where I invited email marketing experts to share one actionable tip for readers to try out to get more out of their email marketing after hosting or participating in an online event. It was set up as a super low-lift collaboration to tide me over for the month I take off from business, and it's had some pretty fun results I'm excited to share with you!

And take my new Event Genre Quiz - a fun movie themed quiz that matches you with your best-fit event format!

www.michellepontvert.com/quiz

Have a burning question you'd like answered on the podcast? Share your event questions here!

Hosted an event recently and want to share your debrief in a special guest episode? Apply for a guest debrief spot here!

Learn more about growing your audience with low-lift events on my website.

Aiza is my go-to branding expert and I asked her onto the podcast because I think she's the perfect person to share how we can use branding to elevate our events. Listen in to see how branding and themes can make your event a must-not-miss!

ABOUT AIZA

I'm Aiza, Brand Chef aka brand designer behind Studio Coya, specialising in whipping up branding for service providers who have outgrown their current brand, and want their business and signature offer to look like the real deal – so the right clients say yes faster.

Take Aiza's quiz right here!

Have a burning question you'd like answered on the podcast? Share your event questions here!

Hosted an event recently and want to share your debrief in a special guest episode? Apply for a guest debrief spot here!

Learn more about growing your audience with low-lift events on my website.

I don't love it either! You work hard to add those new emails to your list, and then you see a bunch of them leave!

In this episode, I'm leaving the "just ignore them" advice behind and sharing some thoughtful shifts to change how you look at those unsubscribers and how to help reduce the number of unsubscribers you see after an event.

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Signup to Sale - A free email series for the month of August (with guest experts!) exploring what to do with your event subscribers after they’ve opted in. Sign up for my newsletter to join the fun: www.michellepontvert.com/signup

And take my new Event Genre Quiz - a fun movie themed quiz that matches you with your best-fit event format!

www.michellepontvert.com/quiz

Have a burning question you'd like answered on the podcast? Share your event questions here!

Hosted an event recently and want to share your debrief in a special guest episode? Apply for a guest debrief spot here!

Learn more about growing your audience with low-lift events on my website.

You know you're meant to send your list regular newsletters, but how do they play out when you're hosting an event? In this episode, I'm sharing some observations I've made about the relationship between my newsletter + event results and some thoughts on how to get the most out of both by using them strategically together!

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Signup to Sale - A free email series for the month of August (with guest experts!) exploring what to do with your event subscribers after they’ve opted in. Sign up for my newsletter to join the fun: www.michellepontvert.com/signup

And take my new Event Genre Quiz - a fun movie themed quiz that matches you with your best-fit event format!

www.michellepontvert.com/quiz

Have a burning question you'd like answered on the podcast? Share your event questions here!

Hosted an event recently and want to share your debrief in a special guest episode? Apply for a guest debrief spot here!

Learn more about growing your audience with low-lift events on my website.

Listen in as my friend and 10-minute marketing wiz Hannah Isted tells us all about her hit Big Fish Energy Challenge, a free live challenge she ran as part of a launch that went, well, swimmingly!

ABOUT HANNAH

Hannah Isted is the founder of HI Communications, supporting small business owners with their marketing.

She is the author of The Best 90 Days Ever, an Amazon bestselling book and marketing membership. It shares a quick, daily prompt that shows businesses how to promote what they do in just 10 minutes a day and make it simple, easy and fun.

She has worked with hundreds of small business owners, helping them to increase their online presence through her membership, courses and workshops. In her email newsletter and podcast The Social Sunday, she shares marketing advice to help product and service businesses get out of their own way and consistently promote themselves.

Take Hannah's Big Fish Energy Challenge here!

Learn more about Hannah on her website and follow her on Instagram for outstanding marketing tips!

Have a burning question you'd like answered on the podcast? Share your event questions here!

Hosted an event recently and want to share your debrief in a special guest episode? Apply for a guest debrief spot here!

Learn more about growing your audience with low-lift events on my website.

You may already be familiar with this week's guest Monica Froese from her B2B business, but in this interview we're digging into how she used a bundle to reboot her B2C business. Monica shares openly about how tough the experience was, what she'd do differently next time and all the lessons learned from her bundle, so if you're considering hosting a big broad bundle this is a must-listen!

ABOUT MONICA

Monica Froese is a digital product strategist, AI educator, and founder of Empowered Business™ and the Empowered Shop®. A former corporate marketing leader turned seven-figure entrepreneur, she helps business owners scale through digital products, AI, and e-commerce.

Known for her bold, results-driven approach, Monica has been featured by major brands, invited to the White House to discuss women’s economic empowerment, and met the CEO of Pinterest after mastering paid ads for digital products. Through Empowered Business Lab® AI, The Digital Shop Experience®, and the Empowered Business Podcast® she teaches entrepreneurs how to leverage AI to simplify product creation, optimize sales, and work smarter.

When she’s not teaching business, you’ll find Monica cheering for the Buffalo Bills, hanging out with her girls, and testing the latest AI tools.

Visit Monica's website

Follow Monica on Instagram and LinkedIn

Get Monica's FREEBIE The Ultimate Lazy Genius Hack for Your Digital Product

Have a burning question you'd like answered on the podcast? Share your event questions here!

Hosted an event recently and want to share your debrief in a special guest episode? Apply for a guest debrief spot here!

Learn more about growing your audience with low-lift events on my website.

In this episode, email marketing expert Allison Hardy shares how she pulled off the Emails That Make Bank Bundle she hosted in May - and how she's taking what's working to host it again only a month later! Plus, you'll hear how she created a sponsorship experience so good I paid for a VIP spot in the bundle!

ABOUT ALLISON

Allison Hardy is the go-to tough-love bestie of email marketing. She helps smart, ambitious entrepreneurs sell their offers on autopilot—without living in their inboxes or posting on Instagram 24/7. A master of punchy subject lines, curated bundles, and “why hasn’t anyone said it like this before?!” captions, she’s as strategic as she is snarky (in the best way).

Whether she’s planning her next viral Reel, revamping a funnel that’s somehow still making money, or building a marketing movement around CEO moms doing business their way… Allison leads with heart, clarity, and a whole lot of strategy. Oh, and if you try to sell with a “just checking in” email? She will lovingly roast you and fix it in five minutes flat.

Visit Allison's website and follow her on Instagram.

Get Allison's $80,000 Email Template for FREE

And if you're curious if sponsoring an event like Allison's bundle is worth it, see exactly what my results & experiences were as a VIP contributor inside the Sponsor Experiment!

Have a burning question you'd like answered on the podcast? Share your event questions here!

Hosted an event recently and want to share your debrief in a special guest episode? Apply for a guest debrief spot here!

Learn more about growing your audience with low-lift events on my website.

Visibility Expert Kylie Kelly shares behind-the-scenes of season 2 of her audio interview summit, Inside the Inbox in this asynchronous interview done in the style of her event (very meta!)

ABOUT KYLIE

Kylie helps online coaches, course creators & service providers grow and monetise their audience - without the constant hustle of social media. After building her own email list from zero to 7,000+ engaged subscribers using simple, relationship-driven strategies, she now teaches others to do the same. As the host of The Email Growth Show and creator of top online events, Kylie is known for making audience growth feel effortless, fun, and wildly effective. Through both her Headliner mastermind & Email Growth Club membership, she empowers online business owners to turn subscribers into buyers, build genuine connections, and create a business that thrives on its own terms.

She is also the mama of two crazy little boys, Spencer & Samuel and lives just outside of Sydney, Australia.

Freebie name & description

Visit Kylie's website

Take Kylie's free Visibility quiz

And if you're curious if sponsoring an event like Allison's bundle is worth it, see exactly what my results & experiences were as a VIP contributor inside the Sponsorship Experiment!

Have a burning question you'd like answered on the podcast? Share your event questions here!

Hosted an event recently and want to share your debrief in a special guest episode? Apply for a guest debrief spot here!

Learn more about growing your audience with low-lift events on my website.