Event Yak

Join Stand-Up Comedian Terry-Ann Zander and I as we discuss the business of Comedy. How and why did she decide to become a comedian? What's the path to achieving your dreams, and how do you employ the art of networking to further that dream? What's the impact of Social Distancing and Zoom, and how is that helping or hurting live comedy events? PLUS, we have a very special announcement regarding a new podcast, coming soon to a PodCatcher near you!

Terry-Ann Zander

Comedy Hotline: 201-874-5971

Facebook: @Terry-Ann Zander - https://www.facebook.com/terryann.zander

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 15 By the Numbers:

00:00 | Terri Walters

Meet Terry-Ann Zander: Comic – need we say more?

05:47 | Terry-Ann Zander

From my day job(S) in Marketing Communications and my latest Entrepreneurship Venture to the Comic Side of life – it's all about the journey.

07:56 | Terri Walters

How important are relationships and networking to breaking into the stand-up comic business?

09:38 | Terri Walters / Terry-Ann Zander

Why comedy now? How life experiences and perspective plays an integral part in comic inspiration – finding the funny in everything.

14:52 | Terry-Ann Zander

Virtual comedy in the corporate world.

17:14 | Terri Walters / Terry-Ann Zander

Talking challenges to comedians operating in the new COVID-world.

20:31 | Terry-Ann Zander

Working with big names in comedy.

24:38 | Terri Walters / Terry-Ann Zander

The hard work of fun.

30:48 | Terri Walters

What's your favorite topic that you can't talk about these days?

33:00 | Terry-Ann Zander

Talking my brand of comedy.

34:01 | Terri Walters

Is there a glass wall for women in the comedy business?

39:19 | Terri Walters / Terry-Ann Zander

Talking show structure.

41:52 | Terry-Ann Zander

Building my brand – TAZ Comedy. Murder-Mysteries and more.

46:23 | Terri Walters / Terry-Ann Zander

We're launching a new Podcast! "Some Kind of Comedian." Get ready to pull back of the curtain and hear from the most interesting and smartest comics of the day. Stand by!

Adapt or die seem to be the words of the day. Join Show Designer, Jeremy Thom and I as we discuss adaptability – on so many levels. We also talk about how the show business has evolved over the past couple of decades, where AR, VR and Gaming fit in, and how to help clients manage through the abstract into reality.

Jeremy Thom

LinkedIn: https://www.linkedin.com/in/jeremy-thom-bb54946/

Email: [email protected]

Jeremy Thom Designs

Website: http://www.jeremythomdesigns.com/

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 14 By the Numbers:

00:00 | Terri Walters

Meet Jeremy Thom: Production Designer, Builder, Adapter.

04:10 | Jeremy Thom

From Rock n Roll to Industrial Theatre to Summer Stage, NYC – the evolutionary career of designing stages and events at the apex of the practical and theatrical.

12:00 | Terri Walters

How can we nudge clients into becoming more creative in their stage reveals?

17:43 | Terri Walters / Jeremy Thom

Keys to … Collaboration, Creativity, Adapting to the Production Team, and Assessing the Team Dynamic.

20:30| Jeremy Thom

On the ground – managing the logistics of building the bones.

26:25 | Jeremy Thom

Doing Rock 'n Roll.

34:28 | Terri Walters

How do you see the set & design as a character during the show?

36:52 | Terri Walters / Jeremy Thom

Live vs. Virtual/AI/Gaming: What's the future of reality? What experiences are you trying to achieve?

46:17 | Jeremy Thom

What the event world might look like coming out of COVID-19.

EY 13 WHAT THE TECH? – with Matt Ward

With Technology evolving before our very eyes, it was awesome to speak with WorldStage's Chief Technologist, Matt Ward. We talked about adapting technology to create something new, collaboration and competition w/in the industry, what Producers can do to embrace the tech, and the evolution and incorporation of AR, VR, and XR into the events world and beyond.

Matt Ward

LinkedIn: https://www.linkedin.com/in/matt-ward-489164/

Email: [email protected]

WorldStage

Website: https://www.worldstage.com/

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: www.moonfishproduction.com

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 13 By the Numbers:

00:00 | Terri Walters

Meet Matt Ward: Chief Technologist, WorldStage.

05:43 | Matt Ward

On being a Chief Technologist – adapting technology to create something new.

12:45 | Terri Walters

What's the process and timeline for bringing a new technological idea to fruition?

19:07 | Terri Walters / Matt Ward

On managing and interacting with creative teams.

22:52 | Matt Ward

Gaming platforms/engines are the operating system for what's coming next: AR, VR, XR, Mixed Reality … What's the digital future? What's the compelling, interesting middle ground between Zoom and an XR production?

26:10 | Terri Walters

What can the general, event-goer public expect coming out of the COVID-19 lockdown?

30:35 | Matt Ward

The roots of my inspiration. My journey of becoming uninhibited by technology.

33:40 | Terri Walters

What can Producers do to embrace new technology? How can they best deal with their clients' technological needs.

40:57 | Matt Ward

How to operate in a zero-collaboration-industry, that's now changing.

She never thought she'd actually BE a Wedding Planner, but now there's nothing she'd rather do. Tara Consolati and I discuss the art of Destination Weddings, in the beautiful Berkshires of Massachusetts. We talk about Style, Destinations, Networking, Social Media and what it takes to be a boss Destination Planner.

Tara Consolati

LinkedIn: https://www.linkedin.com/in/taraconsolati/

Email: [email protected]

Tara Consolati Events

Website: https://www.taraconsolati.com/

Facebook: https://www.facebook.com/taraconsolatievents/

Instagram: https://www.instagram.com/taraconsolatievents/

Wedding Planning Coach Course

Website: https://www.weddingplanningcoach.com/

The Berkshire Wedding Collective

Website: https://www.berkshireweddingcollective.com/

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: www.moonfishproduction.com

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 12 By the Numbers:

00:00 | Terri Walters

Meet Tara Consolati: Destination Wedding Planner – Escape Weddings in The Berkshires.

03:55 | Tara Consolati

On becoming a reluctant Wedding Planner.

06:05 | Tara Consolati

Trends? Pins? Art? Furniture? Food? What do you love? How I capture you style and personality to meet you expectations.

09:15 | Terri Walters / Tara Consolati

The Berkshires – the inland Newport. An escape destination of natural beauty, history, and culture located half-way between NYC & Boston.

11:35| Tara Consolati

Founding the Berkshire Wedding Collective. Networking, Cross-Promotion, Building Relationships

16:20 | Tara Consolati

Engaging on social media: Platforms, Strategy and Finding a Fit.

18:31 | Tara Consolati

Berkshire Wedding Collective: Attracting the destination wedding market, and creating an escape for your guests.

21:39 | Terri Walters

What special skills are needed for a Destination Wedding Planner?

25:15 | Tara Consolati

Reflecting the couple in creating a "Signature Affair," with a tiny bit of Southern charm throw in for good measure.

28:26 | Tara Consolati

Reminiscing about my favorite couples, families, and designs.

34:35 | Terri Walters / Tara Consolati

Gracefully navigating the mix of family dynamics, personalities and varying needs of the whole group.

39:40 | Terri Walters

Why doesn't everyone hire a wedding planner?

41:27 | Tara Consolati

Introducing … The Wedding Coach Course: The tools, the checklists, the insider information to make your wedding planning life easier!

A first-ever, on Episode 11, Michelle Newbon debuts her playful, industry-related poetry! Michelle and I talk about the inspiration of her poetry, and about the state of the events industry in general. We also yak about the value of having a Content Manager on your next show, the importance of processes and managing content, the key attribute successful Content Managers must posses, Yea or Nay on Google Docs, and, oh yeah, did I mention some groovy poetry!

Michelle Newbon

LinkedIn: https://www.linkedin.com/in/michellenewbon/

Email: [email protected]

Website: http://mnewbon.com/contact.html

Terri Walters:

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak:

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.:

Website: www.moonfishproduction.com

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 11 By the Numbers:

00:00 | Terri Walters

Meet, Michelle Newbon: Events Industry Content Manager, Poet.

03:11 | Michelle Newbon

Musings from an unemployed Lives Events Producer. "Production Blues" by Michelle Newbon.

04:55 | Michelle Newbon

Event Poetry? Here's what I know.

08:58 | Michelle Newbon

On what individuals in the Events Industry are doing to adapt to this unprecedented disruption in the Events Industry. Will it ever be the same?

14:33 | Terri Walters / Michelle Newbon

Talking content! "Content Ditty" by Michelle Newbon.

17:04 | Michelle Newbon

The mechanics and evolution of Event Content Management.

24:18 | Michelle Newbon

Google Docs? The pros and cons of events tools & technology – establishing how the team works best.

29:18 | Michelle Newbon

The key to being a great Events Content Manager… and my best single piece of advice! 37:09 | Michelle Newbon

Loving the Industry. "Flying High" by Michelle Newbon.

39:01 | Terri Walters / Michelle Newbon

Where is the Events Industry going from here?

45:59 | Michelle Newbon

"Looking Ahead" by Michelle Newbon.

All poetry, printed with permission, by, Michelle Newbon

From: Musings from an unemployed live events producer...

Production Blues

Screeching to a halt

with the sound of big thunder.

We're all wondering…

how do we not go under?

At first, they were saying

maybe by summer?

Consensus now is 18 months,

Dang, what a bummer.

This whole thing

is seriously $%^#'d.

6 feet apart onsite

Yeah right … and good luck.

I go on Linked In

'cause I know that I should,

perusing it all,

until I don't feel good.

There are all these things

that I'm supposed to do…

programs as acronyms

to brighten the view.

The PPP and the EIDL.

the SBA and oh what the hell!

I applied and submitted and am standing by,

but have no idea if I should rejoice or just cry.

I make a checklist

at the start of each day

to make me think

that I'm well under way…

But then I'm all done

and it's eight-thirty-two,

no emails to answer,

and nothing to do.

There are webinars and zoom calls

with industry experts!

I can learn all day long

But why does my brain hurt?

I'll try not to think about it.

until this thing passes.

I'll work on my hobbies,

but I feel like molasses.

Just get ahold of yourself,

it's a brand-new day!

Drink your half capp,

It'll all be ok!

But why do I feel

that I'm so under gunned?

Cuz it's a global pandemic

and this 'aint no fun.

It's been my way

to end on a good note

but all I can say

is that's all she wrote!

Content Ditty

The world of live events

is its own kind of beast.

A ubiquitous allure,

Sucks you in to say the least.

Now add in the Content

and consequences rise.

You think you got this thing?

Success or just demise.

No one wants to do it

way too many details.

At first it seems so easy,

and then it's off the rails.

With themes and creative,

Writers and graphics

Strategizing nightly,

Its mental gymnastics.

Too many files

with all the wrong names

Drowning in word docs

They all look the same.

What do we name it?

And where does it go?

Email it or post it?

No one seems to know.

Put it on Drop Box

Someone made some folders

Stick in the root,

look for one called "older".

Pre-pro's gaining steam

as we lay down all the tracks,

gonna' do this thing Vegas

and we won't be looking back.

Check in and set-up

and see what's transpired

is my inbox intact

or is it on fire?

Then there are rehearsals

and all that that entails…

go grab all the files

you don't want to fail.

"That's the wrong version!

We wrote it last week!"

The tension's so strong

You're all up a creek.

But prompter is on it

and graphics is too.

Its correct after all…

The production team knew.

The talent is late

and catering's a mess

the PA's stuck in traffic,

but now I digress…

The CEO is here

with a brand-new script

She says no to full-frame

Only wants to PIP.

"And oh by the way,

…in the DSMs

Current and next please

and some green M & M's."

"My slides are in progress

… 4:3 on white

…with a few animations

Just to give it a bite."

"Oh and one more thing

if I do recall…

there might be 2 demos

or likely none at all."

And so it goes…

Kindling to flames,

Heads are gonna roll,

And someone's taking names.

But no matter what

We all do take our cue.

The show it turns out flawless

Thanks to the entire crew.

Flying High

I have no regrets

about wondering if…

I appreciated enough

what's gone over the cliff.

I always knew

how special it was

to be part of it all…

the production team buzz.

How we'd come together

and put on a show.

We'd build that car

as it drove down the road.

The stress of it all

has always been rife,

but I never imagined

not wanting this life.

The rewards run deep

because of us all…

heeding the siren

and answering the call.

The friendships we've made

are like family indeed

The alchemy onsite

forging our creed.

To sit here now

knowing what will not be

is to experience grief

and melancholy.

We all understand

that virtual is the way

But we'll never forget

what we had in the day.

You can't get there from here

without being together

We all know that,

we are birds of a feather.

Looking Ahead

Stopped in time

and standing still.

Seeking the view

that's over the hill.

It's not written

and we don't know,

what's ahead

and how to go.

"The show must go on"

has always been the way.

We won't go down.

We'll have our day.

We've been working

since this whole thing

to carve a new path

and make it sing.

It's hard to see

through the clouds right now

But I'll be damned

If we can't figure out how.

Suffice to say

We're a hardy lot.

We don't give up,

and we give all we've got.

It's a big F-U

to what's gone down

but we'll ride that emotion

to bring it around.

And I guarantee

and pinky swear

that the show'll go on,

that's a truth … and a dare.

In episode 10, I talk with my new old friend, Trish Simitakos, of DC's Trish Star Events, AND of Trish.O Show Fame. We discuss how COVID has us walking similar paths and sharing similar growing pains; using technology boldly and not letting perfection stand in the way of progress, and embracing Social Media to propel your brand and yourself to stardom!

Trish Simitakos

LinkedIn: https://www.linkedin.com/in/trish-simitakos-ab803610/

Email: [email protected]

Twitter: https://twitter.com/TrishStarEvents

Trish Star Events

Website: https://www.trishstarevents.com/

LinkedIn: https://www.linkedin.com/company/trish-star-events/

Trish.O Show (Live, 12pm Eastern Time)

Facebook: https://www.facebook.com/groups/372142533686752/

YouTube: https://www.youtube.com/channel/UCw21nsBOj28-Bt9wMOfiOig

Terri Walters:

Twitter: @TerriLWalters

LinkedIn: https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak:

Website: www.eventyak.com

Facebook: @TheEventYak

Email: [email protected]

Moonfish Production, Ltd.:

Website: www.moonfishproduction.com

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative

Email: [email protected]

Episode 10 By the Numbers:

00:00 | Terri Walters

Meet, Trish Simitakos: Founder, Trish Star Events; Host, Trish.O Show.

05:57 | Trish Simitakos

An Events Web Show, with a niche, is born! A show for those who lightly touch the events industry.

8:37 | Terri Walters / Trish Simitakos

Talkin' tech; the evolution of becoming an Events Planning Expert; and not being afraid to let the Brand be about the Journey.

17:30 | Terri Walters

How did you build and evolve the depth of your social media presence?

20:59 | Trish Simitakos

Understanding your ideal client. Developing creative content. On building skills through necessity.

23:15 | Trish Simitakos

The incarnations of Trish Star Events. Branding, branding, branding!

34:42 | Terri Walters

Keeping in mind the Trish Tag: "You Will Love Your Event as Much As You Love the Reason for It" how do you make the planning process easier for your clients?

38:10| Trish Simitakos

On working with corporate clients vs. wedding clients.

42:00| Terri Walters / Trish Simitakos

Managing clients by offering structure.

44:00| Terri Walters

How do you spark your creativity? How do you recharge? Where do you find your inspiration?

In this episode, I speak with long-time friend, Bruce Wood of Hi-Tech Staffing in Louisville. We discuss the challenges COVID-19 is throwing at the technical people in the Events Biz, the power of word-of-mouth advertising, work ethics, the importance of treating people right, and being ready when the live events world starts up again.

Bruce Wood

LinkedIn: https://www.linkedin.com/in/bruce-wood-56955517/

Email: [email protected]

Phone: 502.558.0339

Hi-Tech Staffing

Website: https://www.hi-techstaffing.com/

LinkedIn: https://www.linkedin.com/company/hi-tech-staffing-llc/

Terri Walters:

Twitter: @TerriLWalters

LinkedIn: https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak:

Website: www.eventyak.com

Facebook: @TheEventYak

Email: [email protected]

Moonfish Production, Ltd.:

Website: www.moonfishproduction.com

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative

Email: [email protected]

Episode 9 By the Numbers:

00:00 | Terri Walters

Meet, Bruce Wood: Founder & Owner, Hi-Tech Staffing.

06:05 | Bruce Wood

An epiphany! The seed is planted for a new endeavor in the heartland – local labor and production management for screen & stage productions.

11:03 | Bruce Wood

Treating clients like individuals, assessing their needs and managing all the moving parts.

14:08 | Terri Walters

How do clients find you? Discussing the power of word-of-mouth.

15:42 | Terri Walters / Bruce Wood

Managing the TECH for Hi-Tech Staffing, and sourcing staff to make a show run flawlessly.

17:44 | Bruce Wood

Hi-Tech's claim to fame – vetting staff.

22:24 | Terri Walters / Bruce Wood

On working both sides of the equation – as a vendor and an employer. The power of pre-production, being prepared and, ultimately, taking a leap of faith.

27:29| Terri Walters / Bruce Wood

How has COVID-19 impacted the live events industry? What are customers, labor and business leaders saying about a path to recovery? How is the industry moving to digital? What do home-studios look like? Where do we go from here?

33:08| Terri Walters / Bruce Wood

How do we replace LIVE? What's the evolution? The importance of staying active and creative during this massive disruption in the industry.

40:17| Bruce Wood

On taking the pulse of the hi-tech community, staying ready, and the evolving labor and client pools.

48:10| Happy National Craft Distillery Day from Louisville!

David Landgraf is a storyteller, and if you have an event, he wants to tell your story. In this episode, we discuss the importance of getting those stories right. We also discuss the unique ability to see the details while not losing site of the big picture, staging in NYC, and we wrap with a topic near and dear to David's heart: Sustainability.

David's "4 E's" – Excite, Empower, Educate and Entertain

Our newly-created "hashtags on the fly" – #Community, #EventsUnite, #DetoxToRetox

Organizations we discussed regarding sustainability:

City Harvest NYC: https://www.cityharvest.org/

God's Love We Deliver: https://www.glwd.org/

TransferNation.org: http://transfernation.org/

Organizations that support Event Planners:

MPI (Meeting Planners International): https://www.mpi.org/

ILEA (International Live Events Association: https://www.ileahub.com/

David Landgraf

Make It Happen Management

Website: https://www.makeithappenmgmt.com/

Twitter: @makeithappenmgm

LinkedIn: https://www.instagram.com/makeithappenmgmt/

Facebook: https://www.facebook.com/makeithappenmgmt/

Instagram: https://www.instagram.com/makeithappenmgmt/

Terri Walters:

Twitter: @TerriLWalters

LinkedIn: https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak:

Website: www.eventyak.com

Facebook: @TheEventYak

Email: [email protected]

Moonfish Production, Ltd.:

Website: www.moonfishproduction.com

Facebook: @MoonfishCreative

Email: [email protected]

Episode 8 By the Numbers:

00:00 | Terri Walters

Meet, storyteller extraordinaire, David Landgraf: CEO and Founder, Make It Happen Management.

03:58 | David Landgraf

A silver lining emerges from the shutdown … enter Chill & Connect.

The keys to event success: The FOUR E's: Excite, Empower, Educate and Entertain.

08:18 | Terri Walters

What does MAKE IT HAPPEN mean to you?

10:22 | David Landgraf

How David's former spy life created a solid foundation to springboard into creating exciting and engaging events.

13:29 | Terri Walters

What makes you DIFFERENT, UNIQUE, SPECIAL?

15:56 | David Landgraf

On telling the client's story.

16:53 | Terri Walters / David Landgraf

What are some of the challenges of staging in NEW YORK?

21:57| David Landgraf

The ultimate wedding planning story.

26:46 | Terri Walters

What surprises you? What's your creative process? How and where do you find inspiration?

33:25| David Landgraf

On mentoring, nurturing minds and giving back to the industry and to the community.

Chief Bobby Halton is nothing if not authentic and genuine. I speak with the Education Director of FDIC, one of the biggest Fire and First Responder events in the world, about how he prepares for a week-long odyssey, from a city-wide takeover with real hands on training, to a monster-large exhibition, to preparing for and rehearsing for his part in Opening Ceremonies, Bobby provides a lot of punch in this hour.

Bobby Halton

Twitter: @BobbyHalton

LinkedIn: https://www.linkedin.com/in/bobby-halton-b342a36/

Email: [email protected]

Personal Website: http://bobbyhalton.com/

Fire Engineering Magazine

Website: https://www.fireengineering.com

Terri Walters:

Twitter: @TerriLWalters

LinkedIn: https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak:

Website: www.eventyak.com

Facebook: @TheEventYak

Email: [email protected]

Moonfish Production, Ltd.:

Website: www.moonfishproduction.com

Facebook: @MoonfishCreative

Email: [email protected]

Episode 7 By the Numbers:

00:00 | Terri Walters

Meet Chief Bobby Halton: Education Director and the Face of FDIC (The Fire Department Instructors Conference); Editorial Director, Clarion Fire Rescue Group.

06:37 | Bobby Halton

The evolution of FDIC and communication … 1928 onward.

13:57 | Terri Walters

Paint a picture for me of the amazing FIDC Conference Experience: Pre-Con, Workshops, Hands-On-Training, The EXPO, and The Main Stage.

16:49 | Bobby Halton

How FDIC rolls … from the PRACTICAL, to the POMP, to the PRAYER, to the FIGHT. We do Objective Reality. We do LIFE and DEATH. Finding meaning in finding meaning.

27:39 | Terri Walters

The importance of the emotional connection. How do you become the BEST PREPARED speaking in the industry?

34:24 | Bobby Halton

Who we are in the Fire Service … dealing in the real world.

38:51 | Bobby Halton

10,000 people, listening as one.

40:13| Terri Walters / Bobby Halton

Engaging emotionally with the audience and Unplugged Politics.

45:23 | Terri Walters / Bobby Halton

The pillars of speaking success: Preparation, Discipline, Practice. And R-E-S-P-E-C-T for you audience.

49:46 | Bobby Halton

Becoming a public speaker. Own it. Be the legend.

Mary Adams of Event Consulting Group (ECG) seems to have found her niche…or maybe a couple of them. I speak with Mary about event planning and the value and benefits of focusing in on a specific sector. Mary also gives this introvert a few solid tips about how to get the most out of networking.

Mary Adams, CMP

Twitter: @confproducer

LinkedIn: https://www.linkedin.com/in/eventconsultinggroup/

Email: [email protected]

ECG (Event Consulting Group):

Website: http://www.eventgrp.com/

Facebook: https://www.facebook.com/meetingplanr

Bergen County Professional Women's Network:

Website: https://bcpwn.com/

Facebook: https://www.facebook.com/bcpwn/

LinkedIn: https://www.linkedin.com/company/bergen-county-professional-women%27s-network/

Terri Walters:

Twitter: @TerriLWalters

LinkedIn: https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak:

Website: www.eventyak.com

Facebook: @TheEventYak

Email: [email protected]

Moonfish Production, Ltd.:

Website: www.moonfishproduction.com

Facebook: @MoonfishCreative

Email: [email protected]

Episode 6 By the Numbers:

00:00 | Terri Walters

Meet Mary Adams, CMP, President of ECG (Event Consulting Group) and Creator of the Bergen County Professional Women's Network (BCPWN). Niche Event Marketing in the Financial Sector.

03:55 | Terri Walters

Tell us about the Bergen County Professional Women's Network (BCPWN) and how it operates.

08:08 | Mary Adams

Talks about how people connect differently.

10:05 | Terri Walters

How would you advise people to be better networkers? What's the best approach?

15:49 | Terri Walters/Mary Adams

The evolution of niche marketing into the Financial Services Market and becoming a strategic trusted partner.

20:11 | Terri Walters

How has COVID-19 impacted the Financial Sector and what's the near-term outlook?

22:29 | Mary Adams

Niche marketing adds an additional value set for clients.

24:47 | Terri Walters

What does Return on Investment (ROI) look like in 2020?

28:18 | Mary Adams

On approaching events to ensure success.

30:25 | Terri Walters

How do you get clients to focus and create a "call to action?" Do you ever just walk away from a client?

35:28 | Mary Adams

The events future of the Financial Sector. How to position for the future. Life around zoom.

40:28 | Terri Walters

Will the future of events be digital, live or some hybrid?