Event Yak

Episode Highlights:

Meeting a milestone, Episode #25!

Taking a holiday PAUSE from Event Yak.

Political turmoil – win or lose, I'm hopeful both sides can dig deep and find grace.

In the spirit of the holiday season … reflecting on what I'm thankful for and having perspective.

Thanks for taking the Event Yak ride with me and my fantastic guests!

Lessons in the rear-view mirror.

And remember … Standby to Standby!

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

In this episode, we speak with Experiential Marketer and Events Producer, Tiffany Green and ask her what makes for a memorable experience, and how brands can leverage events to push their messages forward. Other topics include the art of Collaboration; what elements help to make virtual events more engaging; and what virtual events might look like once IRL events come back.

Tiffany Green

Website: www.xoxoTiffanyGreen.com

LinkedIn: https://www.linkedin.com/in/tiffany-hollier

Twitter: @xoxoTGreen

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 24 By the Numbers:

04:04 | Terri Walters

Meet Tiffany Green: Director of Production, Industria Creative.

05:40 | Tiffany Green

Working a myriad production jobs within live theatre, in-between pursing my acting career, was my unexpected entrée into the Events Industry.

08:48 | Terri Walters / Tiffany Green

Defining the biggest buzz word in the Events Industry: EXPERIENTIAL.

11:20 | Terri Walters

What's the power of EXPERIENTIAL as it relates to Brand Marketing?

13:25 | Tiffany Green

Our 360 degree perspective of events means virtual was an expansion, rather than a hard pivot, from IRL (In Real Life) – we've always been interested in putting more people in the (virtual) room.

15:24 | Tiffany Green

New thinking: How can we challenge the platforms that are currently available to us to really bring some of those successful IRL techniques into the virtual space? How can this new medium work?

16:48 | Terri Walters

What are some of the elements that make virtual events more engaging? How do you image it, from the beginning?

21:05 | Terri Walters / Tiffany Green

The key to an engaging event is to meet your guests where they're at.

24:59 | Terri Walters / Tiffany Green

Because "out of your control" variables can be exponential in the virtual event world, time is your only friend.

31:39 | Terri Walters

Have we pushed the creative limits on virtual events, or is there more head-room?

32:36 | Terri Walters

Will IRL Events become exclusive in the future?

35:18 | Terri Walters / Tiffany Green

On providing strategies for making ZOOM-level content more engaging for your audience.

39:12 | Terri Walters

How long does collaboration last in a program? Does it have to end?

Sometimes, the path that you choose puts you right where you're meant to be. That seems to be the case with Kyle Morris. His past experience has positioned him uniquely to ford the current stream of virtual events. In this episode, we discuss having the guts to take the virtual leap very early in the COVID crisis, how content is STILL King, some common misconceptions about virtual events, key differentiators for success while using virtual platforms, and how pros w/in the production industry must continue to evolve.

Kyle Morris

LinkedIn: https://www.linkedin.com/in/kylebmorris78

Email: [email protected]

NMR Events

Website: https://www.nmrevents.com/

Facebook: https://www.facebook.com/NMREvents/

Twitter: https://twitter.com/NMR_Events

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 23 By the Numbers:

00:00 | Terri Walters

Meet Kyle Morris: Vice President, Business Development at NMR Events.

04:15 | Kyle Morris

My very early start in the production and events business – learning that content was, and still is, KING.

07:44 | Terri Walters / Kyle Morris

The key to good content is knowing your audience and knowing how to speak to them.

08:49 | Terri Walters / Kyle Morris

The journey from hands-on production to sales and business development: Knowing your strengths.

12:38 | Terri Walters / Kyle Morris

A COVID-19 silver lining: How NMR made the leap into virtual and built their unique business model.

16:26 | Terri Walters / Kyle Morris

On how NMR takes it to the third-level (almost live) event experience.

23:12 | Terri Walters / Kyle Morris

Did having a "gear-centric company" with the right engineers already in place help you make the virtual leap in such short order? On making an incredible well-engineered solution for virtual events.

25:12 | Terri Walters / Kyle Morris

On how to think about virtual events – gear, people, execution and budgets. Really, nothing has changed.

28:23 | Terri Walters

How are clients reacting to this new virtual forum? Challenges, failures and successes.

33:12 | Terri Walters / Kyle Morris

How do you manage the "misconception" that virtual events should be virtually free? Educating clients to help them see the missed potential in their DIY events.

37:58 | Terri Walters / Kyle Morris

What are some of the misconceptions clients might have about doing a virtual event?

40:50 | Terri Walters / Kyle Morris

On a macro-level, how do you see COVID shaping the future of events? Timing, safety, and the hidden benefits of hybrid events.

45:42 | Terri Walters

What advice can you offer people in our industry who are still struggling?

Mike Aug is an amazing example of resiliency. As a Project Manager and a Production Manager, you have to be. In this episode, we talk about COVID-19 Compliance, and what film and event locations might look like in the coming months. We also discuss courses you can take to get certification as a COVID-19 Compliance Officer, and talk about who pays for your quarantine time, as well as the value and fun of re-inventing yourself in a niche business.

Mike Aug

LinkedIn: https://www.linkedin.com/in/mikeaug/

Concert Shop:

Website: https://concertshop.store

Facebook: https://www.facebook.com/concertshop.store

Twitter: https://twitter.com/theconcertshop

Instagram: https://www.instagram.com/theconcertshop/

Chicken Scratch LLC:

https://chickenscrtch.com

Facebook: https://www.facebook.com/chickenscrtch/

Twitter: https://twitter.com/chicken_scrtch

Instagram: https://www.instagram.com/chicken_scrtch/

Behind the Scenes Foundation:

https://wp.behindthescenescharity.org

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 22 By the Numbers:

00:00 | Terri Walters

Meet Mike Aug: Event Production Manager, Certified COVID-19 Compliance/Safety Officer, Entrepreneur and Gadget Geek.

04:05 | Mike Aug

Why I stepped off after 22 wonderful years at a staff position.

09:37 | Terri Walters / Mike Aug

On being a teacher/staffer vs. being an owner, the challenges of working for yourself, and the key to surviving.

12:36 | Terri Walters

Is there a difference between working corporation gigs vs. outdoor, festival-type events?

16:33 | Terri Walters / Mike Aug

A COVID-19 silver lining – safety first!

22:49 | Terri Walters

What surprised you the most during your COVID-19 safety compliance training?

24:39 | Terri Walters / Mike Aug

What happens when an event professional has to quarantine after traveling to an event? Who pays for your mandatory "down-time?" What does the new work model look like?

31:48 | Mike Aug

A new niche? The COVID-19 Compliance Officer (CCO) creates an entre for people wanting to get into production.

35:06 | Mike Aug

The Gadget Geek takes over and creates the "Concert Shop Store" – everything a black shirt (and dirty handers) needs on-site!

43:45 | Mike Aug

Charity Giving with the Behind the Scenes Foundation – helping entertainment technicians in need.

Hyatt Alum, Sarah Thompson takes time to talk with us in this episode about what guests should expect upon check-in, new positions evolving within the Hotel industry, creative new approaches to filling venues, the value CMP designation, and how working at Hyatt is a lot like having an extended family.

Sarah Thompson, CMP

Email: [email protected]

LinkedIn: @SarahThompsonCMP - https://www.linkedin.com/in/sarahthompsoncmp/

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 21 By the Numbers:

00:00 | Terri Walters

Meet Sarah Thompson, Certified Meeting Professional (CMP): An Alum of Hyatt.

03:29 | Sarah Thompson

Hooked on Hyatt – starting from the ground up!

05:45 | Terri Walters / Sarah Thompson

Internships – the power of learning the nuts & bolts of an company and industry.

09:24| Sarah Thompson

The challenging road to obtaining a CMP designation.

13:22 | Sarah Thompson

Why I built my career at Hyatt.

15:40 | Terri Walters / Sarah Thompson

Hyatt in the time of COVID … how will they survive? What can guests expect today?

20:25 | Terri Walters

How can we do events again? Or will we?

22:35 | Terri Walters / Sarah Thompson

COVID-Secure-Weddings? Vertical Concerts? Outside Comedy Shows? Creating new ways to gather in hotels.

32:00 | Terri Walters / Sarah Thompson

Big city unrest around Hyatt city properties: Challenges and opportunities for hoteliers.

34:13 | Terri Walters / Sarah Thompson

On the future of hospitality.

What's the one thing every successful presentation should have? Find out in this week's episode where I speak with Graphic Designer and Technical Guru Adriana Boring. We discuss the finer points of budgeting, the importance of the message and content, what skills and traits make for the "ideal graphic designer," and hear the one piece of advice this seasoned graphics tech has for all presenters.

Adriana Boring

Email: [email protected]

Instagram: @AdrianaBoring - https://www.instagram.com/adrianaboring/

Instagram: @hummingbirdphx - https://www.instagram.com/hummingbirdphx/

Website: https://www.hummingbirdphx.com

LinkedIn: Adriana Boring - https://www.linkedin.com/in/adrianaboring/

Facebook: @hummingbirdphx - https://www.facebook.com/hummingbirdphx

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 20 By the Numbers:

00:00 | Terri Walters

Meet Adriana Boring: Graphics Op, Co-founder & Owner, Hummingbird.

02:49 | Terri Walters

GRAPHICS – where the rubber hits the road.

04:27 | Adriana Boring

How I got hooked on graphics.

07:10 | Terri Walters / Adriana Boring

Freelancing keeps you young!

08:23 | Terri Walters

What's makes an ideal graphic designer? The art of talking three languages: Creative, Tech, and Client-Speak.

10:34 | Terri Walters / Adriana Boring

Creative and tech skills are givens, but grace under fire will carry the day.

13:28 | Terri Walters / Adriana Boring

Hummingbird – the backstory, the chemistry, and creating a stress-free, graphics-capable road model for events. Show ready in 20 minutes!

18:38 | Adriana Boring / Terri Walters

Content is (still) king – don't lose sight of the most important thing … THE MEETING MESSAGE.

22:45 | Terri Walters / Adriana Boring

The COVID Crash – harsh realities, business adjustments, and new opportunities.

28:53 | Terri Walters / Adriana Boring

Designing for a the new virtual world – a steep learning curve, challenges and unknowns.

35:20 | Adriana Boring

My single best piece of advice to presenters – rehearse, rehearse, rehearse.

37:06 | Terri Walters

What is the ONE THING (or two or three) every presentation should have?

In this episode, I speak with Entertainer, Mike Duseberg about the importance of creating connections through shared experiences. We discuss the significance of entertainment as it relates to corporate events, in both Live/Live and Virtual/Live, how great entertainers are able to "not cross the line," and the evolution of everyone's home studios.

Mike Duseberg

Website: www.MagicMeansBusiness.com

LinkedIn: Mike Duseberg - https://www.linkedin.com/in/mikeduseberg/

An article by Mike we didn't talk about on-air, but I thought was interesting and relevant:

https://www.corporateeventnews.com/jeff-bezos-says-how-we-should-think-about-next-10-years

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 19 By the Numbers:

00:00 | Terri Walters

Meet Mike Duseberg: Entertainer, Magician, Mind-Reader, Marketer and all-around nice guy!

02:36 | Mike Duseberg

The magic of connecting people, building relationships and creating networking opportunities through entertainment and engagement.

03:30 | Mike Duseberg

Falling into magic – seeing the future at a very young age.

08:12 | Terri Walters / Mike Duseberg

Doing virtual magic in a COVID world – challenges and opportunities.

10:32 | Terri Walters / Mike Duseberg

Defining the purpose of "Entertainment"– to command attention and transport the mind elsewhere – and how it applies to any speaker who needs to deliver a message on stage.

14:10 | Terri Walters / Mike Duseberg

Is "Entertainment" really necessary? Entertaining and engaging audiences, virtually – building connections and common ground to create memorable experiences.

17:23 | Terri Walters / Mike Duseberg

Working with corporate insiders to deliver the right sale & marketing messages for the client.

23:47 | Terri Walters / Mike Duseberg

Is FUN "taboo" these days? How do we get back to having some normalcy, and human connectivity, in our lives? How does "fun" feed into creativity and help corporations grow?

27:39 | Terri Walters / Mike Duseberg

Walking the entertainment line … how do we talk to each other, without offense, in a world that many might consider hyper-sensitive?

29:30 | Terri Walters / Mike Duseberg

Tech talk – what works? Taking baby steps, building home studios and learning when and how to jump into the virtual work world.

Event Yak Host, Terri Walters reflects on her 17-week live event-related podcast journey, including discussions about technical challenges and advancements, for both, herself, and the industry at large. She also shares what she's learned about the people she's interviewed, how she feels she has evolved personally and professionally, and what both she, and the people within the industry must do in order to soldier on and create the future of events.

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Working in the cloud and over the ether have always made me a little nervous as it relates to live production. But, Geoff Butler is creating a production world where that's the new normal; and it works. In this episode, we talk about Cloud and Remote Production, the future of Sports and eSports, and what production peeps need to do in order to reinvent and move forward.

Geoff Butler

LinkedIn: @GeoffButler - https://www.linkedin.com/in/geoff-butler-director-producer/

Website: http://www.geoffbutler.tv/

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 17 By the Numbers:

00:00 | Terri Walters

Meet Geoff Butler: Technical Producer, CGE at Electronic Arts (EA)

05:53 | Geoff Butler

How I, accidently, found my life in TV & Technical Production, and about seeing the future of remote and virtual.

10:00 | Terri Walters / Geoff Butler

Chatting on Cloud Production: Adapting, failing, learning, and advancing the ball down the court every single day.

12:40 | Geoff Butler

A new normal – collaboration between companies and competitors to advance the industry for all.

14:17 | Terri Walters / Geoff Butler

Gadgets, gear and garages – how we're adapting and building out our home studios control rooms.

16:49 | Terri Walters / Geoff Butler

The Remote Production Model – the future is here. Where will the new control rooms be built? Marrying-up topnotch people with new, cheaper locations.

21:46 | Geoff Butler

An inside peek into the Pac-12 Network.

24:20 | Terri Walters / Geoff Butler

The business of eSports and my gig at Electronic Arts.

28:55 | Terri Walters

How do you "Direct/Call" gameplay or an eSport event?

33:50 | Geoff Butler

Getting to "Best Practices" in a rapidly evolving cloud-based production business.

35:00 | Terri Walters / Geoff Butler

eSports vs. "conventional" sports: Evolving, managing and merging two worlds. What's the future?

39:34 | Terri Walters / Geoff Butler

Why would anyone ever want to watch anyone else play a video game?

41:28 | Terri Walters

Will Cloud Production cross-pollinate into the Live Sports Events World?

42:46 | Terri Walters / Geoff Butler

What do you say to people in the Live Events Industry who need to transition into a new way of working? What are the hopes and challenges? How to entrée into Cloud Production.

Working on Broadway is a dream for a lot of folks. In this episode, I speak with Production Manager, Liza Luxenberg about Broadway's close-knit family, and how that family is dealing with the effects of social distancing and COVID-19, and how might it re-start once we are able to. We also discuss the differences between Broadway and Tours, the role of the Production Manager, and how she, and the people at Aurora Productions, bring Broadway to life.

Liza Luxenberg

Email: [email protected]

LinkedIn: @LizaLuxenberg - https://www.linkedin.com/in/liza-luxenberg-57823313/

Aurora Productions

Website: http://www.auroraprod.com/

Terri Walters

Twitter: @TerriLWalters - https://twitter.com/TerriLWalters

LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/

Email: [email protected]

Event Yak

Website: https://www.eventyak.com/podcast

Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/

Email: [email protected]

Moonfish Production, Ltd.

Website: http://www.moonfishproduction.com/

LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/

Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/

Email: [email protected]

Episode 16 By the Numbers:

00:00 | Terri Walters

Meet Liza Luxenberg: Theatrical Production Manager, SVP, Aurora Productions. And how she got her start.

06:30 | Liza Luxenberg

How Aurora Productions brings Broadway to Life.

10:49 | Terri Walters / Liza Luxenberg

What shows have you recently managed? Pulling from experience to make the magic.

12:37 | Liza Luxenberg

Producing tours vs. producing Broadway: Challenges, Conditions, Carpenters, Crews. The weirdest encounters on tour. Setting the stage in different venues.

19:08 | Terri Walters / Liza Luxenberg

A peek inside the amazing Broadway Family. The impact from COVID-19. How it differs from the 911 shut-down. How and when does Broadway reopen? How will things be different?

28:06 | Liza Luxenberg

What people in the theatre are doing to keep busy and cope during this time.

30:14 | Terri Walters / Liza Luxenberg

How will Broadway restart if actors and crew are scattered or displaced from NYC?

31:07 | Terri Walters / Liza Luxenberg

Live vs. virtual Broadway.

36:00 | Liza Luxenberg

My fondest show, and why.

37:19 | Terri Walters / Liza Luxenberg

Women working on Broadway – still an uphill climb.

39:45 | Liza Luxenberg

Teaching the Production Management Business: Lecturing, Course Work, Recruiting, Mentoring, Interning.