Join us for this conversation to get expert marketing advice for your business!

Stephanie Riel is a brand strategist, marketing consultant and the founder and owner of RielDeal Marketing. Since starting RielDeal Marketing as a side hustle in college, she has spent more than a decade supporting everyone from small businesses to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries to achieve growth by aligning sales and marketing with strategic, consistent brand messaging that help businesses attract and convert their ideal customers.

Connect with RielDeal Marketing. Stay connected because they have a BIG launch happening!

www.instagram.com/rieldeal 

www.instagram.com/rieldealmarketing 

www.linkedin.com/in/stephanieriel 

www.facebook.com/rieldealmarketing 

www.pinterest.com/rieldealmarketing

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

Do you have a product or service launching? Host an event to support your launch.

1. Consider the goal of the event

2. Define your audience

3. What activities will you include

4. Create a theme to inspire 

5. Build hype around the event and build anticipation

6. Host the event at a fun and unique venue. Think about your brand personality and what would be a good fit.

7. Personalize the event experience

8. Add in some networking opportunities so the guests can get additional value from the launch event

9. Don't let them go home empty handed.

10. Have a post-event plan

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

Brittany Barcellos is a connection expert and event junkie! She helps amplify women in leadership through alignment, connection & embodied action.

Brittany has eight years of experience in the events industry, she's produced and directed thousands of events from large-scale wellness conferences and community markets to intimate dinners and weddings.

Her current business was birthed when she combined her deep passion for cultivating connection and community with her dream of moving from behind the scenes to being the one onstage. As a Relational leadership coach, she now facilitates deep connection and transformation through 1:1 and group experiences.

Connect with Brittany!

Instagram: https://www.instagram.com/brittany.barcellos/

Complimentary Connection Call: https://BrittanyBarcellos.as.me/ConnectionCall 

Free Virtual Event: https://mailchi.mp/157c01b753ed/6ibi9zj9nt

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

Join this episode to learn 10 tips to boost your event registration!

1. Gather input from your community before you launch.

2. Highlight key messages and takeaways to show the value of the event from the start. Continue to roll-out exciting event updates on an ongoing basis.

3. Credibility is important. Choose high value speakers, sponsors and special guests.

4. Provide a toolkit for your those associated with your event to help share and drive registration.

5. Analyze past attendee data, surveys and overall engagement to identify superfans to help support event promotion.

6. Personalize messages to your audience. An attendee that has participated in one of your events in the past should not receive the same event invite as someone that is new.

7. Create a container where attendees can connect before the event to create connection and excitement to share about the event with others.

8. Provide early registration incentives like giveaways if you register by a certain date and an early bird rate.

9. Partner with other businesses to cross promote your event.

10. Think critically about the date you launch registration and how that will impact registration.

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

I love this conversation with Danny. Make sure you listen to the end because he shares his story and how he is using it to create good in the world. It's such an important message. 

Danny Hoefelmann is the Founder of the podcast production company, The Good In Media, with his wife, Brianne. Danny has built his podcast and custom video business around the mission of amplifying the voices of people putting out GOOD in the world and empowering them to share their message. He produces many amazing podcasts and has the reputation of being just a REALLY good guy! Plus, he is one of the only guys allowed into many of the women in business groups and events in Arizona. :) 

We talk about his entrepreneurship journey and all the top podcast questions you want to know to help those that have thought about podcasting, just started a podcast or already have a podcast.

Connect with The Good In Media

Podcast & Video Production (@thegoodinmedia) • Instagram photos and videos

Danny Hoefelmann (@thegooddanny) • Instagram photos and videos

Brianne Hoefelmann (@briannehoefelmann) • Instagram photos and videos

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

In this episode, I provide 10 tips of what not to do when planning an event.

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

I met Baily through an outstanding workshop she presented at the Create & Cultivate Small Business Summit!

Baily Hancock is a Collaboration Consultant and Founder of The Collaboration Coalition membership community who helps entrepreneurs increase their visibility through collaboration and grow their community with partnerships so they can have a greater impact and influence in the world. A self-described “Professional Friend-Maker”, Baily believes in finding the overlap between you and those around you, because it's in that overlap where communication, connection, and collaboration can happen. Through 1:1 consulting, speaking gigs, and her podcast, “Stop, Collaborate & Listen”, she delivers the practical advice needed to successfully collaborate and empowers her community to advocate for themselves and know their value in partnerships and beyond.

Connect with Baily!

Expertise for Exposure Program

The Collaboration Coalition

Baily Hancock (@bailyhancock) • Instagram photos and videos

The Collaboration Coalition (@thecollabcoalition) • Instagram photos and videos

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

Jeff Johnson and Bruce Block are the owners of AZ Retro Rentals. They bring 35+ years of experience providing unique, rustic, vintage, boho and glam décor rentals for parties, weddings, corporate and special events. You will find their beautiful and creative designs all over Arizona.

In this episode, we talk about best practices for planning events, owning a business in the events industry, themes, tips for referral business and much more!

Connect with AZ Retro Rentals!

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

I am thrilled to have Lindsey Schwartz of Powerhouse Women on this episode! Lindsey is my mentor and pure inspiration for myself and all of the women in her community!

Lindsey is an entrepreneur, business mentor, top podcast host, and best-selling author. Fiercely committed to supporting other women, Lindsey invests her time in mentoring women and girls of all ages—from high achieving entrepreneurs to high school students. She’s also an investor in female-founded companies including beverage brand Lite Pink.

As a sought after speaker, Lindsey travels around the world inspiring women to get out of their own way and into action around their big ideas, and helping them create the careers they’ve always dreamed of.

After seeing numerous women in her life stop short of pursuing their own entrepreneurial dreams because of fear and self-doubt, she saw the need for more honest conversations about the ups & downs of entrepreneurship in order to show women that they don’t have to have it all together to get started. From there, the Powerhouse Women community, annual event, and podcast were born, with the motto that we're not meant to do business (or life) alone!

Connect with Lindsey and her Community!

Text 602-536-7829 to join Lindsey's text mentorship! It's true. She really responds!

https://www.instagram.com/llindseyschwartz

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

In this episode, I talk with my 12-year-old daughter, Brooklyn. :) She is a little entrepreneur that is taking after her mom and loves to share her passions and advice. Join us for this fun and off the cuff conversation!

Businesses I love discussed on the podcast:

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush