Become a master networker! Agathe is born and raised in Brussels, the capital of Europe, Agathe is a recovering, international corporate leader, spirited entrepreneur, passionate philanthropist, obsessive about the art of relationships and dedicated to helping others master the best strategies to build an authentic and influential Rolodex.

Connect with Agathe!

N2N • NETWORKING COACH (@network2networthinc) • Instagram photos and videos

Agathe | Networking Coach (@agathedaska) • Instagram photos and videos

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

Sarah Brush

Kayleigh Brickey is the creator of Adapt. A company bringing you herbal elixirs that not only taste amazing but nourish your mind, body, and soul. Kayleigh struggled with health challenges and began looking into different traditional healing treatments and traditions through herbs which translated into a business bringing healing and over all wellness to your favorite mug.

"We believe in quality; in our ingredients, in our content, in our brand"

Connect with Adapt!

Adapt - An Elixir Experience (@adaptelixirs) • Instagram photos and videos

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

Sarah Brush

This episode touched me deeply.  Dulce Badillo opens up publicly for the first time to share her story of overcoming health challenges to transform into the person she is today. You will hear how her wardrobe and energy played a pivotal role in her healing. Dulce is an Energy Coach and Wardrobe Stylist who helps ambitious women transform their energy and personal style. She believes that clothing impacts your confidence, self-image, sexiness, emotions, energy and so much more. This episode provides advice on finding your own style, overall fashion tips, how energy coaching and fashion are connected and much more!

This is the first episode in our Startup Series featuring businesses that are in the launching stage. The Monday bonus episodes will feature this series as well as the event planning episodes I have been sharing.

Becca Eberhart is a mom, wife and entrepreneur living in northeast Iowa. As a brand manager she offers her clients management services for social media, community membership and podcasting. She has recently started another business, ElleLee Box, a quarterly subscription box filled with products from women-owned businesses. Becca is also passionate about encouraging other women to follow their dreams and create a life doing what they love no matter where they’re from.

Subscribe to ElleLee Box: www.elleleebox.com

Interested in having your product featured in a box? Email [email protected]

Follow ElleLee Box on social media: ElleLee Box (@elleleebox) • Instagram photos and videos

Follow Becca on social media: Becca Eberhart (@becca_eberhart) • Instagram photos and videos

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

Sarah Brush

Today we have Mary Frances and Jill Petersen with us!

Mary and Jill are the Founders of Girls Mentorship which teaches life and personal development skills to teen and tween girls. They see girls’ everyday relationships (with self and others) as an area of opportunity to develop and practice the practical skills that generate confidence and influence over a lifetime.

Connect with Girls Mentorship!

Girls Mentorship

Mentorship for GIRLS (@girlsmentorship) • Instagram photos and videos

Girls Mentorship | Facebook

Girls Mentorship (@girlsmentorship) TikTok | Watch Girls Mentorship's Newest TikTok Videos

Today in this episode, I share data points that are beneficial to collect on your event registration form to meet the needs of your attendees. It is best to keep registration forms as short as possible while still collecting the critical information. 

1. Ask how they heard about the event so you are aware what marketing method was successful in converting your community to an attendee.

2. Ask what the attendee top priorities are in attending the event.

3. Social media “handles.”

4.  Emergency contact information.

5. Disability Accomodations

6. Dietary requirements and food allergies

7. Session and activity choices

8. Clothing size.

9. Data protection

10. If you are collecting payment, make it automated and easy. In addition, if you need to know attendee hotel details for the event, ask this on the registration forms so you have everything in one place to organize transportation, room gifts and more. 

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

Sarah Brush

If you are starting a business or have a business, this epsisode is for you! Be legally aligned and grow with confidence!

Lauren Boyd is an entrepreneur, attorney, mentor, and podcast host who left behind the overwhelm of corporate law to pursue the calling on her heart.

After leaving corporate law where she negotiated multi-million dollar international contracts, she started and scaled her own 6-figure law firm in less than 12 months. Yet her heart was calling for the opportunity to serve more female entrepreneurs.

She helps you find the alignment, authority, and abundance by owning your brand with a trademark, DIY contract templates, and creating professional and financial freedom through 1:1 immersive coaching services.

Connect with Lauren!

GUIDE MY BUSINESS

Lauren Boyd (Ruiz), Esq. (@thelaurenboyd) • Instagram photos and videos

Facebook Community

In this episode, we talk about how to be successful as a vendor at a market or event. I have been working with exhibitors for over a decade in the technology industry at large trade shows and conferences and I have also been a vendor at many markets with our handmade game business.

1. It all starts pre-event. Promote your presence at the event, do giveaways to build excitement, partner with other vendors at the event to expand your reach to their audiences and provide value, create polls to see what products your community is hoping to see and buy in your booth and feature something they can not get outside of the market so it is a one of a kind experience.

2. Design an inviting, visually and functionally appealing space by playing with colors, design and product display set-up. 

3. This seems very obvious, but you would be surprised how often this happens. Make eye contact and smile at those walking by your booth. Create an inviting space for them to enter. You don’t want to be sitting down on your phone, looking bored or crowding in a group with your booth staff which makes people feel uncomfortable. Your energy can attract more visitors.

4. Focus on storytelling. People like to buy from people they like and resonate with the story behind their product.

5. Have a way to collect their contact information. Whether you are using a lead retrieval device or just having them leave their email for a chance to win a prize. This way you can contionue the conversation after the event. You can also do a little giveaway to each person with your logo that enters the booth that will be a reminder of your business.

6. Be fully staffed. The worst is when you lose a sale or an impactful conversation because you are too busy to talk with someone or you don’t notice them waiting. Make sure everyone working your booth is on the same page on how you share your messaging around your company and product.

7. Make sure you have enough promotional items, marketing material and product so you do not run out and can easily re-stock.

8. Network with other vendors at the show to build your community and create opportunities for the future. Plus they may have some great tips to share!

9. If you are allowed by show management to create experiences within your booth, its always fun to drive traffic. For example, photo stations, prize wheels, games and more!

10.  Celebrate the success of the event and keep the momentum going. Follow-up with your leads, send messages to the other vendors you have met, share photos on social media from the event. Thank for the organizers for hosting, it is a BIG job.

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

Stacey Poterson is the founder of FemForce, a photoshoot subscription for female entrepreneurs in Phoenix, Denver, and new locations coming soon. FemForce is like “instahubbys” But Better! 

We can’t forget the guys! There is also a Men’s division called BroForce. 

It’s all about getting your face in your feed. 

Connect with FemForce and BroForce:

FemForce | Photos for Social Media | Photoshoot Subscription (femforceshoots.com)

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush

This episode is why it's best not to discount events. The better way to go is add value.

Why not to discount:

1. Discounting affects peoples’ value perceptions. When you pay less for something, especially due to a price that’s been “reduced,” you see less value in it.

2. You set a precedent that you will always be open to providing a discount. 

3. Think about if an attendee knew someone paid $250 for a ticket and someone paid $100. You want to be fair and think about your community as a whole.

4. By offering discounts, your primary focus is on price rather than the value of your event.

5. Finally, you lose money by discounting which could be put back into your event to increase the value and the special things you do at the event.

How to add value instead of discounting

1. Do a drawing for all those that register by a certain date.

2. Provide a group offer so attendees are incentivized to bring more people and you increase your event attendance.

3. Extend the value of your event through pre and post event.

4. Add an upgraded ticket option. 

5. Create additional ways for attendees to connect and learn on the content that will be shared at the event.

Thanks for listening and supporting small business and our community! I would love to connect with you at https://www.instagram.com/eventivebrush, in our private Facebook group where we continue the conversation and in our newsletter where we share event planning tips and advice to grow your business and build community. You will receive an email with the "Steps for Planning a Business Event" as soon as you join the party!

We would love to hear what resonated with you on this episode! Please share and tag us on Instagram and your feedback will be re-posted! I would truly appreciate your 5 star review and rating so we can continue to grow this podcast and share the stories of entrepreneurs. Thanks for the support!

Sarah Brush