The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 years and we get into how companies can move away from lead chasing and start building long-term demand with content. 

We cover: 
-Why many executives still treat marketing like “where are the leads??” 
-The foundations you need in place before you even worry about “content” 
-How Unmuted uses their own marketing to attract the right clients 
-Getting your team to post on LinkedIn without forcing it 
-Why distribution is non-negotiable, especially for B2B content in 2025

If you care about building long-term demand with content instead of chasing MQLs this one is for you. 

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Timecodes:
0:00 Intro
1:39 #1 Lesson from Demand gen agency experience
3:08 Max’s strategy for helping companies understand what marketing they need
4:13 How do you show results from content marketing?
6:25 Tips on content distribution in B2B
10:53 Favorite piece of content you’ve created?
12:24 Why don’t executives understand marketing?
15:30 Favorite part of Drive? 
16:55 Outro

#b2bmarketing #marketingpodcast #contentcreation #businesscontent #videostrategy

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing.

We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to create, answering every buyer question before the sales call even happens.

Ademola also shared how he handles client feedback, when to say no to projects and his top tips for editing and making better videos.  Tune in!

What we covered:
- Why 99% of b2b content sucks
- How to make the viewer “the hero”
- What b2b content you need to make to help build trust before the sale
- Why too many voices ruin creative work
- Client red flags and how to spot a bad fit
- Ademola’s favorite editing tools and quick video tips

Timestamps:
0:00 Intro
1:25 Welcome to the show Ademola
2:07 Ademola’s hot take on B2B content
2:55 Favorite piece of B2B content?
5:22 Why Ademola focuses on post-production vs video capture
7:20 What’s different about making videos for B2B
10:29 Biggest pet peeves when working with clients
13:43 How quickly do you know if a client is a good fit?
16:35 Ademola’s top editing tip
17:36 Top 3 tips to make a better video
20:45 Outro

#b2bvideo #b2bmarketing #videostrategy

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now.

She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walking the line between smart & edgy LinkedIn content.

Her podcast breaks down the drama of LinkedIn (not the over-polished fluff you might typically see from B2B marketers), and now launching a second show, The Marketer’s Exit, to help more marketers go independent.

We also cover:

• Why LinkedIn is so safe
• How Tas built her personal brand by being “unhinged”
• The idea behind her content shows
• AI, brand, and the rise of fractionals
• Why personality beats polish in B2B content

If you’re tired of safe, copy-paste B2B content… time to tune in. 🎧

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Timestamps:

0:00 Intro

1:52 Welcome Tas Bober!

2:31 Why is LinkedIn so safe?

4:17 Behind the Notorious B2B Podcast

8:25 Launching a new content series in B2B

9:16 ExitFive ad break

10:35 Thought process behind Tas’ new show 

13:20 Why brand is going to be so important

14:46 Is AI really replacing marketing jobs? 

16:25 Benefits of going solo / fractional

17:26 Outro

#LinkedIn #Marketing #B2BMarketing #Podcast

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective.

B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan. 

After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years.

In the episode, you’ll also hear:

- How the B2B industry’s changing
- How Drive became one of the most talked about B2B events
- Why showing up in person might be your biggest advantage
- What live streaming could mean for B2B
- Dan’s best advice for B2B marketers

Timestamps:
0:00 - Intro
1:55 - 2 years of Exit Five & Drive
4:15 - Creating the breakout groups for year 2
6:56 - Trending topics in B2B marketing
7:04 - Exit Five is leaning into AI in marketing
7:54 - Exit Five is expanding into more events
9:09 - Dan picks his EventShark hat + receives a gift
11:08 - How does live streaming work?
12:17 - Will live streaming enter the B2B space?
13:41 - More live streaming history with Ding
16:32 - 1 tip for B2B marketers

#b2bmarketing #marketing #podcast

Devin Reed knows B2B content because he’s lived it. 

He’s a 2x Head of Content at billion-dollar startups (Gong, Clari), where he scaled Gong’s brand and content from $20M → $200M ARR. He now advises some of the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more. Today, he helps SaaS marketers and founders grow their audience, brand, and pipeline with strategic content.

But Devin isn’t just the polished résumé guy. He’s the creator himself who rents basketball stadiums just to record a podcast. When a rapper scammed him out of $4,500, he flipped the whole mess into a viral piece of content. And now? He’s betting big that YouTube is the next gold rush for B2B.

If that tells you anything, it’s this: Devin doesn’t play it safe. He’ll pack his suitcase, fly to another city, and chase the kind of backdrop that makes people stop scrolling. It’s the kind of swing most people in B2B won’t take for content and that’s exactly why his work stands out.

We caught up with Devin at ExitFive’s Drive 2025, and dug into:

• Why YouTube is still wide open for B2B companies
• How Devin thinks about good content 
• State of executive content & thought leadership
• Getting scammed by rapper LaRussell 
• The WWE playbook for telling better business stories
• Where B2B content is headed in 2026 

If you’re serious about building content that can grow your b2b brand, listen up. 🎧

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Timestamps: 

00:00 - Intro
01:26 - Welcome Devin Reed!
01:56 - State of executive content
02:49 - Devin's new merch drop
04:04 - In-person podcasts
06:04 - Getting scammed by rapper LaRussell
08:12 - Top 5 Bay Area rappers
08:56 - Creating content about content
10:25 - WWE storytelling & villains
13:39 - How can you make good content in 2026?
15:36- ExitFive Ad Break
16:45- Coming up next for Devin
17:07- YouTube opportunity in B2B
19:28 - Devin’s content distribution strategy
20:32 - Outro

With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events. 

But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but building genuine community that turns attendees into loyal advocates?

We're joined by Scott Ingram (founder of Sales Success Media, host of the Sales Success Stories podcast, and author of the book "Making Rain with Events") who breaks down:

- Why events are more crucial now than ever before
- How to capture testimonials, speaker content & street interviews
- Creative event activations that actually drive ROI
- Building community and culture through events
- Pre-event, during-event & post-event content strategies
- How to avoid the dreaded "pitch slap" at trade shows
- Guerrilla marketing tactics for events on any budget

Scott has hosted almost 200 episodes interviewing top 1% B2B sellers and runs the Sales Success Summit in Austin. His insights on turning events into revenue engines while building authentic community are game-changing for any B2B marketer or salesperson looking to stand out in 2025.

Timecodes:
0:00 Intro
2:28 Why events should be your most important B2B revenue driver
3:18 Third-party testimonials and customer superpowers at events
4:00 EventShark's approach to capturing testimonials vs website videos
5:07 Different types of events - conferences, road shows, customer events
5:47 B2B event budget statistics
6:05 Post-pandemic event recovery and current opportunities
8:13 ROI differences between event types
9:00 Scott's new "pitch party" sponsorship model
11:30 Creative event activations and experiences over traditional booths
13:37 The "pitch slap" problem and focusing on qualification first
15:15 Pre-event, during-event, and post-event content strategy
16:22 Top event content formats
17:22 Speaker content strategy and maximizing speaker value
20:06 Using content creation as prospect engagement tool
21:25 Creative booth experiences
22:47 During-event content challenges and FOMO opportunities
24:05 Guerrilla marketing tactics without booths or sponsorships
28:00 Building community culture through events
29:21 Managing cliquey dynamics and welcoming new attendees
34:09 The superpower theme - finding what makes you unique in sales
40:00 AI's impact on events 
42:24 Personal branding and reputation in the AI era
43:12 The importance of taste vs execution ability
44:29 Trust over likability in business relationships
45:31 Outro

#b2bmarketing #marketing #podcast

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective.

In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewhere.

We're joined by Davis Potter (CEO & Co-founder of ABM advisory firm ForgeX, and leader of a 700-person ABM community) breaks it down:

- Why smart B2B teams use ABM in 2025
- How content helps (original research, video, events)
- Where AI fits 
- Dark social & community
- How to choose the right accounts
- What we’d do with $10K to break into a dream account
- Common mistakes to avoid with ABM

If you’re a B2B marketer curious about ABM in 2025/2026, welcome to podcast episode 15!

Timecodes:
(0:00) - - Intro
(2:36) - - The importance of ABM in B2B
(3:50) - - Importance of community in Go-to-market
(5:36) - - Biggest mistake people make in ABM
(7:48) - - How does content play a role in ABM?
(9:52) - - Common misunderstanding about thought leadership’s role in ABM
(10:28) - - How is AI playing a role in ABM?
(12:12) - - You have $10k to break into a target account, what would you do?
(13:15) - - New EventShark hats are live now!
(14:08) - - You have $10k to break into a target account, what would you do? 
(16:36) - - What’s a legacy B2B playbook that’s no longer good?
(18:42) - - How should EventShark create a target account list?
(19:52) - - PLG motions in ABM
(22:02) - - Hot take on brand in ABM motions
(23:42) - - Countdown Quiz
(27:18) - - Outro

#b2bmarketing #marketing #podcast

Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI?

In this episode, EventShark cofounders Jake Clare and Ding Zheng (aka the The Sales Rapper) break down their full content capture blueprint from pre-event strategy to post-event distribution. 

They unpack the most overlooked opportunities at conferences, user events, and happy hours like capturing customer testimonials, thought leadership videos, and running street interviews. If you want to turn your next event into a content machine, this episode gives you the playbook.

Timecodes:
0:00 Intro
1:20 Why do podcasts fail?
4:15 Being intentional with B2B events
6:01 The declining ROI of traditional B2B events
7:23 The Sales Rapper was early B2B event content
8:59 The biggest missed opportunity at B2B events
9:37 Capturing customer testimonials at conferences
10:57 Types of content capture at events
11:24 Using content as an experiential event activation
13:05 Different types of B2B events
13:34 Content strategy at massive B2B conferences
16:45 Content strategy at owned or co-owned B2B small events
18:01 Content strategy at user conferences
20:33 Testimonials at user conferences
22:20 Happy hour or side events at large B2B conferences
24:21 Different content formats at events
26:59 Short form content at B2B events
30:13 Tragedy of the commons - street interviews
34:27 Recap videos of B2B events
36:17 Long form content at B2B events
40:14 Documentary / BTS style content at B2B events
44:54 What not to do at B2B events
46:59 10x ROI street interviews
47:51 Pre-planning your event content capture
56:02 On camera talent
59:21 Production roles
1:03:18 Post event process
1:05:18 Outro

#marketing #eventmarketing #b2bmarketing

In episode 13 of the EventShark Podcast, we sit down with LinkedIn creator Aaron Morrissey, who’s done over 30 brand deals creating videos for B2B clients this past year with one goal in mind: make sure people remember you.

We talk about why most B2B content is forgettable, importance of scripting, and what LinkedIn’s algorithm shift means for businesses & creators.

You’ll also hear:
- Why reach doesn’t matter if your audience doesn’t remember you
- Making memorable content
- Content scripting/planning tips
- How LinkedIn’s algorithm is quietly killing creativity
- Tools can’t live without

Perfect for B2B marketers, video creators, and anyone trying to stand out on LinkedIn.

Timecodes:
0:00- Intro
1:54- Sparkling Water Tasting 
3:15- Recall vs. Reach in B2B Content
6:10- Impact of LinkedIn's Algorithm Shift
9:51- Script First or Shoot First?
11:22- Random Item!
12:31- Why You Need a Plan Before Shooting Video
14:01- How AI Is Changing Video Creation
18:36- What Actually Makes Content Memorable?
26:34- Best Content You’ve Rewatched
29:27- One Tool You Can’t Live Without
31:02- Pitch a Brand in 30 Seconds
32:35- Brands Crushing It on LinkedIn
34:10- B2B Marketers to Learn From
37:28- LinkedIn Trends That Need to Go Away
38:45- Final Tip for LinkedIn Creators
44:00- Hot Takes on Engagement Pods & Community
47:45- Outro

#linkedin #marketing #podcast

AI for content creation is moving FAST, so we tested the best tools in the game.

From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to level up your content, marketing, and creativity.

Featuring Mason Culp, fresh out of UT’s film program and already deep in the AI trenches at EventShark, this episode covers:

— The tools we actually use to make viral content
— How AI saved us $$$ on video production
— Real examples from brand campaigns and music videos
— The biggest mistakes people make with AI
— Predictions for where AI video is going next

Whether you’re a creative, a marketer, or just someone trying to keep up, this is your AI video crash course.

Timecodes:
0:00 Intro
4:29 Brief AI History lesson
7:49 Episode Agenda
8:34 If you’re not using AI, you’re at a disadvantage
10:15 The best AI video tools right now
12:34 The best AI audio tool right now
13:56 If it’s on the internet, it’s being used to train AI
15:53 The best AI voice tool right now
16:04 Client use case for AI voice 
18:20 The best AI tools for scripting/storyboarding
20:08 AI still images are a building block for AI video
22:38 AI will be like the new autotune
26:27 How the ‘Life of a Shark’ music video was created
29:39 1st step for using AI video tools
31:11 How will AI impact marketing/B2B
32:23 Predictions for next few years of AI
36:53 More creator x AI avatar collabs
38:02 What has been your favorite AI use case? 
40:02 AI and The great Hanoi rat massacre of 1902
42:16 Outro

#ai #aivideo #marketing #podcast