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Things you will learn with Tom Schwab: How to pitch to be a guest in a show, how to feel more comfortable during your interview, how to pick and choose the shows you want to be, how to make sure that there's a ROI in being in shows, and how to make the audience get into your system.

Paid Traffic & Customer Acquisition Expert – David Schloss

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David Schloss is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Rampify.com, AuthorityAgents.com and ConvertROI.com. He began marketing in 2007 from his college apartment, and over the years has now helped hundreds of businesses improve their website traffic, customer acquisition, and revenue using social advertising.

Things you will learn with David Schloss:

How to do better video ads for Facebook

What is the best call to action to your ads

Know the best practices in creating webinars

What is the price point of ads right now

Reasons to hire your own people

Know the systems and technologies that would make a difference in your business

David’s Website:

ConvertROI.com

Transcript: Download

Video Transcription provided by GMR Transcription Services.

Jaime: Welcome to Eventual Millionaire. I am Jaime Masters. And today, on the show, we have David Schloss. Now, he runs a site called ConvertROI.com, and he’s the master when it comes to Facebook, Instagram, all sorts of stuff. And his agency runs, I think it’s a 2.5 million a month in advertising for your clients.

David: Yeah. Actually, a little more than that, now.

Jaime: Really? That’s a lot. So, we’re going to dive into both that and growing an agency. Thanks so much for coming on the show today.

David: No problem, I really appreciate you for bringing me on.

Jaime: Oh, heck yeah. So, tell me all the details. First, let’s go into the agency side. Did you always want to build a Facebook agency? Did you start out on your own? How have you grown this so far?

David: So, when I first started out, I didn’t have any sort of capability in the paid traffic side of things. I actually was doing SEO and video marketing. So, I’ve done marketing online for a little over 12 years now. And I got into Facebook when they opened up the platform, about 10 years ago. That’s when I started to dabble with paid traffic because it was cheap, it was relatively easy to start out, and it was the Wild, Wild West. No one really knew how to use it 10 years ago. So, you were able to throw $5.00 in, get a bunch of data, and then, sort of learn and adapt from there.

But, I didn’t start out doing Facebook, at all because, they didn’t even have a platform when I first started out. And so, I sort of had to just figure things out on my own, do some blogging, SEO, just learn how to do things manually on my own. And I didn’t even try to do ad words. It was just too expensive for me at the time. And then, when Facebook opened up the platform to general advertisers, not just corporate big businesses, it was like the big opportunity, just waiting for someone to grab it. And I just went head-in, and did my best with it from the very beginning.

Jaime: So, everyone’s like, “Oh, I hate these stories” because it’s like, “I got in on the ground floor. Tada! Yay!” Right? Can’t do that now. So, what made you actually switch over from doing the SEO side of things all the wa...

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