Sacha Tani Ching, Director of Sales and Marketing at the LA Memorial Coliseum, joins Amanda Ma, CEO & Founder of Innovate Marketing Group as she shares her extensive experience in the event planning industry. Highlighting memorable events, challenges and innovations in event planning. Tune in now!

About the guest:

Sacha Tani Ching – Event Sales Leader, Hospitality Pro, and LA Enthusiast With over a decade of experience in event sales, marketing, and business development, Sacha Tani Ching is a dynamic leader in the events and hospitality industry. As Director of Sales & Marketing at the iconic Los Angeles Memorial Coliseum, she drives revenue growth and positions the venue as a premier destination for high-profile events. Known for her creative strategies and ability to build lasting relationships, Sacha thrives at blending innovation and hospitality. Her career includes impressive achievements at Universal Studios Hollywood, where she grew the inbound market by 91%, and at the LA Tourism and Convention Board, where she delivered unforgettable experiences for major clients like LinkedIn and Royal Bank of Canada. Whether she’s collaborating with industry professionals or managing large-scale events, Sacha brings passion, professionalism, and a touch of fun to every project. Outside of work, Sacha loves spending time with her young son and family, exploring LA’s hidden gems, sipping matcha lattes, or tending to her thriving plant collection. With a deep love for hospitality and the city she calls home, Sacha embodies the creative and vibrant spirit of Los Angeles in everything she does.

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We’re Top 3! 🎉 EventUp was recently ranked as one of the top 3 event industry podcasts by Feedspot! Thank you for your continued support and for making this possible.

Stay ahead of the curve with insights into the latest trends shaping the events industry. Download the full 2025 Experiential Marketing Trends Report here.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Deidra Green, VP, Field Performance and Inclusion at European Wax Center, joins Sara Rosas, Revenue Director at Innovate Marketing Group to discover how intentionality, curiosity, and inclusivity can transform workplace culture, create meaningful relationships, and celebrate the diverse identities we all carry. Listen now!

About the guest:

Deidra Green is a licensed esthetician, MBA, aPHR, author, former business owner and now VP of Field Performance and Inclusion at European Wax Center. In addition to driving performance of the Field Training team, Deidra also has oversight of the Industry Relations and Learning and Development functions which ensure EWC attracts top talent to our franchise locations and gives them the tools necessary to thrive once we have their commitment. On fostering inclusion, her role is to partner with leadership to set DE&I strategy, leading the organization's implementation of strategic DE&I action-orientated initiatives, goals, and measurement in alignment with our values: We Care About Each Other, We Do the Right Thing, We Delight Our Guests and We Have Fun While Being Awesome.

Follow Deidra Green on LinkedIn and download our exclusive DEIB calendar here.

Stay ahead of the curve with insights into the latest trends shaping the events industry. Download the full 2025 State of the Industry Report here.

We’re Top 3! 🎉 EventUp was recently ranked as one of the top 3 event industry podcasts by FeedSpot! Thank you for your continued support and for making this possible.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, clickhere⁠⁠.

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• Find us on ⁠⁠LinkedIn, ⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠ , and ⁠⁠Instagram
  

Join Amanda Ma, Founder & CEO, and Sara Rosas, Revenue Director of Innovate Marketing Group, to discover what’s driving experiential marketing this year: from AI personalization to the return of in-person events and the rise of authentic brand experiences. Tune in now on EventUp!

Download our 2025 State of the Industry Report HERE!

Shadi Nayyer, former Head of Creator Programs and Community at TikTok, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock the evolution of creators and the future of creator marketing in 2025. Dont miss out!

About the guest:

Shadi Nayyer is a tenured leader in the creator space with extensive experience collaborating with and developing creators globally. As the former Head of Creator Programs and Community at TikTok, Shadi led the integration of creators in cultural moments like the Oscars, Super Bowl, Cannes, Fashion Month, and the Met Gala. She built diverse creator communities and developed educational tools to help users grow on the platform. She launched initiatives such as TikTok’s Black and LatinX Creatives program, Community & scholarships, the Diversity Collective, and the Creator Portal, supporting thousands of creators.

Prior to TikTok, Shadi led creator marketing and community at Twitch and founded the Twitch Creator Ambassador program and a Twitch Creator Camp, enabling creators to grow and connect with their communities.

Shadi is deeply passionate about supporting women entrepreneurs and creators. She played a key role in the first women’s Tech Accelerator in Silicon Valley and serves as a mentor and speaker for the US State Department’s TechWomen program. Her commitment to diversity, women’s empowerment, and human rights underscores her dedication to creating inclusive spaces and opportunities for underrepresented communities.

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EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Amy Hills, former Vice President Product Marketing at Mastercard, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover how marketers can balance bold creativity with strategic goals. Tune in now!

About the guest:

Amy Hills is a Marketing Executive with demonstrated success in leading and developing marketing strategies, branding and positioning for products and services for B2C and B2B companies. Proven ability in creating and operationalizing enterprise-wide strategic transformations including global brand positioning in a digital world. Experience building and leading teams to drive short and long-term business objectives. Passionate about learning and testing new technology in order to drive results without compromising business results.

You can find Amy Hills here.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Lisa Lee, former Director of Smirnoff Pre-Mix and Lone River at Diageo, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover strategies for brand reinvention, cultural relevance, and inclusive marketing. Listen now!

About the guest:

Lisa is a Results-driven Marketing executive with over 20 years of experience in building and scaling brands. Expertise in brand strategy, innovation, digital marketing and consumer engagement. Proven track record of driving revenue growth, leading brand reinventions including enhancing brand equity, and leading high-performance marketing teams. Adept at leveraging data-driven insights to craft compelling marketing strategies in fast-paced dynamic environments.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Wendy Robino, SVP of Marketing Events & Regional Publicity at Warner Bros. Joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock the art of big events. Don't miss out! 

About the guest:

Wendy Kupsis-Robino's expertise spans across several corners of the industry. Currently serving as the senior vice president of marketing events and regional publicity at Warner Bros. Pictures, Kupsis-Robino has been a driving force behind the success of numerous theatrical releases since joining the global publicity and marketing team in January 2019.  She oversees a dedicated team responsible for global premieres, press junkets, influencer and award events, as well as regional promotions and publicity across the U.S. Her strategic vision and leadership have played a pivotal role in the triumphs of Warner Bros. Pictures, contributing to the success of blockbuster films like Barbie, Elvis, and Dune.  Notable highlights of Kupsis-Robino’s illustrious career include orchestrating the Barbie world premiere, its experiential press junket, and regional publicity stunts that catapulted the film to a record-setting $1.4 billion global box-office success and becoming Warner Bros’ highest-grossing film of all time.   Before her tenure at Warner Bros., Kupsis-Robino ran her own experiential marketing and events agency, FlipTurn, boasting an impressive roster of more than 25 entertainment clients. Outside the boardroom, she is a proud member of the PR branch of the Academy of Motion Picture Arts and Sciences.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Jennifer Jasnoch, Senior Marketing Communications Manager at Sony Electronics,  joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover how Sony’s Electronics crafts meaningful connections with their consumers. Listen now on EventUp!

About the guest:

Jennifer Jasnoch is the Senior Marketing Communications Manager at Sony Electronics. With 15 years of B2C and B2B Marketing Experience, she is currently responsible for strategy development and planning, marketing execution, and reporting for Sony’s Home Entertainment division in North America. This includes Sony’s TV, Home Audio, and Projector product categories. Since starting at Sony in 2017, Jennifer has developed successful go-to-market strategies and omni-channel marketing campaigns for award-winning premium televisions. Her effective communication plans drive awareness, purchase intent, and sales across all marketing touchpoints. Throughout her career, Jennifer has led numerous cross-functional projects that successfully achieved business objectives. She is passionate about marketing and enjoys building comprehensive strategies to engage consumers, achieve goals, and drive impactful results. Jennifer values giving back to her community through her involvement in the Junior League of San Diego and loves spending time with her husband and two young sons.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Alex Wang, Director of Brand Marketing at L'Oréal Group, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock how L'Oréal is disrupting beauty marketing. Tune in now on EventUp!

About the guest:

Alex Wang is a passionate advocate for inclusive marketing, currently shaping the beauty landscape as Director of Brand Marketing at L'Oréal Group, where he has overseen go-to-market, strategy, and operations on iconic brands like Maybelline New York and Garnier. Recently, Alex spearheaded a first-of-its-kind partnership between L’Oreal and the non-profit Gold House to strengthen authentic and affirming Asian American & Pacific Islander (AAPI) representation in beauty.  Prior to L’Oreal, Alex was Brand Manager for Sally Hansen, the #1 US nail color & care brand, where he developed the brand’s strategic partnership with GLAAD. Alex began his career in finance across CPG leaders including Unilever, Newell Brands, and Coty.   Alex earned a MBA from New York University Stern School of Business and holds a BS in Applied Economics & Management from Cornell University.

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EventUp is brought to you by Innovate Marketing Group. An award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. Visit Innovate Marketing Group to learn more!

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Chris Schmicker, Director of Brand Marketing at Shopify, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock how Shopify is using immersive experiences to engage fans in creative and impactful ways. Listen now on EventUp!

Chris Schmicker is the Director of Brand Marketing at Shopify, a global commerce platform. He leads various global brand marketing teams, including Shopify's brand campaigns, experiential, and community teams. Prior to joining Shopify, Chris spent over a decade in marketing at media brands that shaped business and cultural conversations, such as The Atlantic, The Wall Street Journal, and Hearst. Born and raised in Honolulu, Hawaii, Chris is currently based in New York City.

Shopify

EventUp is brought to you by Innovate Marketing Group. An award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, visit https://innovatemkg.com⁠⁠.

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