Shadi Nayyer, former Head of Creator Programs and Community at TikTok, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock the evolution of creators and the future of creator marketing in 2025. Dont miss out!

About the guest:

Shadi Nayyer is a tenured leader in the creator space with extensive experience collaborating with and developing creators globally. As the former Head of Creator Programs and Community at TikTok, Shadi led the integration of creators in cultural moments like the Oscars, Super Bowl, Cannes, Fashion Month, and the Met Gala. She built diverse creator communities and developed educational tools to help users grow on the platform. She launched initiatives such as TikTok’s Black and LatinX Creatives program, Community & scholarships, the Diversity Collective, and the Creator Portal, supporting thousands of creators.

Prior to TikTok, Shadi led creator marketing and community at Twitch and founded the Twitch Creator Ambassador program and a Twitch Creator Camp, enabling creators to grow and connect with their communities.

Shadi is deeply passionate about supporting women entrepreneurs and creators. She played a key role in the first women’s Tech Accelerator in Silicon Valley and serves as a mentor and speaker for the US State Department’s TechWomen program. Her commitment to diversity, women’s empowerment, and human rights underscores her dedication to creating inclusive spaces and opportunities for underrepresented communities.

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EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Amy Hills, former Vice President Product Marketing at Mastercard, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover how marketers can balance bold creativity with strategic goals. Tune in now!

About the guest:

Amy Hills is a Marketing Executive with demonstrated success in leading and developing marketing strategies, branding and positioning for products and services for B2C and B2B companies. Proven ability in creating and operationalizing enterprise-wide strategic transformations including global brand positioning in a digital world. Experience building and leading teams to drive short and long-term business objectives. Passionate about learning and testing new technology in order to drive results without compromising business results.

You can find Amy Hills here.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Lisa Lee, former Director of Smirnoff Pre-Mix and Lone River at Diageo, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover strategies for brand reinvention, cultural relevance, and inclusive marketing. Listen now!

About the guest:

Lisa is a Results-driven Marketing executive with over 20 years of experience in building and scaling brands. Expertise in brand strategy, innovation, digital marketing and consumer engagement. Proven track record of driving revenue growth, leading brand reinventions including enhancing brand equity, and leading high-performance marketing teams. Adept at leveraging data-driven insights to craft compelling marketing strategies in fast-paced dynamic environments.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Wendy Robino, SVP of Marketing Events & Regional Publicity at Warner Bros. Joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock the art of big events. Don't miss out! 

About the guest:

Wendy Kupsis-Robino's expertise spans across several corners of the industry. Currently serving as the senior vice president of marketing events and regional publicity at Warner Bros. Pictures, Kupsis-Robino has been a driving force behind the success of numerous theatrical releases since joining the global publicity and marketing team in January 2019.  She oversees a dedicated team responsible for global premieres, press junkets, influencer and award events, as well as regional promotions and publicity across the U.S. Her strategic vision and leadership have played a pivotal role in the triumphs of Warner Bros. Pictures, contributing to the success of blockbuster films like Barbie, Elvis, and Dune.  Notable highlights of Kupsis-Robino’s illustrious career include orchestrating the Barbie world premiere, its experiential press junket, and regional publicity stunts that catapulted the film to a record-setting $1.4 billion global box-office success and becoming Warner Bros’ highest-grossing film of all time.   Before her tenure at Warner Bros., Kupsis-Robino ran her own experiential marketing and events agency, FlipTurn, boasting an impressive roster of more than 25 entertainment clients. Outside the boardroom, she is a proud member of the PR branch of the Academy of Motion Picture Arts and Sciences.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Jennifer Jasnoch, Senior Marketing Communications Manager at Sony Electronics,  joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover how Sony’s Electronics crafts meaningful connections with their consumers. Listen now on EventUp!

About the guest:

Jennifer Jasnoch is the Senior Marketing Communications Manager at Sony Electronics. With 15 years of B2C and B2B Marketing Experience, she is currently responsible for strategy development and planning, marketing execution, and reporting for Sony’s Home Entertainment division in North America. This includes Sony’s TV, Home Audio, and Projector product categories. Since starting at Sony in 2017, Jennifer has developed successful go-to-market strategies and omni-channel marketing campaigns for award-winning premium televisions. Her effective communication plans drive awareness, purchase intent, and sales across all marketing touchpoints. Throughout her career, Jennifer has led numerous cross-functional projects that successfully achieved business objectives. She is passionate about marketing and enjoys building comprehensive strategies to engage consumers, achieve goals, and drive impactful results. Jennifer values giving back to her community through her involvement in the Junior League of San Diego and loves spending time with her husband and two young sons.

EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠.

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Alex Wang, Director of Brand Marketing at L'Oréal Group, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock how L'Oréal is disrupting beauty marketing. Tune in now on EventUp!

About the guest:

Alex Wang is a passionate advocate for inclusive marketing, currently shaping the beauty landscape as Director of Brand Marketing at L'Oréal Group, where he has overseen go-to-market, strategy, and operations on iconic brands like Maybelline New York and Garnier. Recently, Alex spearheaded a first-of-its-kind partnership between L’Oreal and the non-profit Gold House to strengthen authentic and affirming Asian American & Pacific Islander (AAPI) representation in beauty.  Prior to L’Oreal, Alex was Brand Manager for Sally Hansen, the #1 US nail color & care brand, where he developed the brand’s strategic partnership with GLAAD. Alex began his career in finance across CPG leaders including Unilever, Newell Brands, and Coty.   Alex earned a MBA from New York University Stern School of Business and holds a BS in Applied Economics & Management from Cornell University.

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EventUp is brought to you by Innovate Marketing Group. An award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. Visit Innovate Marketing Group to learn more!

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Chris Schmicker, Director of Brand Marketing at Shopify, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to unlock how Shopify is using immersive experiences to engage fans in creative and impactful ways. Listen now on EventUp!

Chris Schmicker is the Director of Brand Marketing at Shopify, a global commerce platform. He leads various global brand marketing teams, including Shopify's brand campaigns, experiential, and community teams. Prior to joining Shopify, Chris spent over a decade in marketing at media brands that shaped business and cultural conversations, such as The Atlantic, The Wall Street Journal, and Hearst. Born and raised in Honolulu, Hawaii, Chris is currently based in New York City.

Shopify

EventUp is brought to you by Innovate Marketing Group. An award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, visit https://innovatemkg.com⁠⁠.

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Alyson Griffin, Head of Marketing at State Farm, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss what it takes to execute award-winning campaigns. Tune in now on EventUp!

Alyson Griffin is a Fortune 50 marketing executive and thought leader with over 25 years of experience leading Marketing and Global Brand teams at renowned companies, including HP, Intel, and currently State Farm. As State Farm’s Head of Marketing, she spearheads the effort to bring the 102-year-old company into the 21st century. She is guided by a mission to capture current demand, anticipate future demand, and retain loyal customers by crafting innovative marketing strategies that engage audiences nationwide, ultimately driving the brand’s cultural relevance. Under Alyson’s leadership, State Farm was named to Fast Company's annual list of the World's Most Innovative Companies of 2024. Her career is marked by the creation of groundbreaking immersive experiences that seamlessly blend art with entertainment, gaming, music, social media, sports, and technology; her standout campaigns include the Emmy® nominated and Ad Meter-winning "Agent State Farm" campaign for Super Bowl LVIII and Intel's Cannes Lions-winning Drone Light Show at the PyeongChang 2018 Olympics. Her work has garnered recognition from prestigious award programs including the ANA REGGIE Awards, the Clio Awards, The Drum, and the Shorty Awards. A Silicon Valley native with an affinity for emerging technologies, Alyson combines her natural storytelling abilities with executive leadership, making her a sought-after awards juror and keynote speaker. She has delivered keynotes at prominent events such as Cannes Lions, Advertising Week New York, and Gary Vaynerchuk’s VeeCon. Her areas of expertise include creativity, innovation, brand activations and experiences, social media and influencer engagement, technology, and entertainment and sports partnerships.

State Farm

"EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here⁠⁠.

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Rudi Anggono, Senior Creative Director at The LEGO Group, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss key elements to make any events resonate with both children and adults.  Listen now on EventUp!

Rudi has been leading, playing, and experimenting with a multi-disciplinary creative team to inspire the builders of tomorrow. He brings wealth of experience and a unique perspective on how to create engaging and unforgettable experiences through creativity and play.

"EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here.

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Sara Rosas, Sales and Marketing Manager at Innovate Marketing Group, joins Amanda Ma to go behind the scenes of our DEIB Calendar's creation, exploring the inspiration, strategy, and goals that drove this project and how this calendar serves as a roadmap for diversity, equity, inclusion, and belonging.

You can download our DEIB Calendar here.

"EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here⁠⁠.

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