Ashton Bishop, CEO at Step Change and Institute of Change - Marketing Academy Mentor and keynote speaker, he's always a dynamite guest on TEC Live and this time is no different.

Stephanie and Ashton start their conversation with the ‘R’ word and the mindset needed to look beyond the media hype – ‘remember it’s a cycle’ says Aston.

Ashton reveals the 5 smart marketing moves SME leaders can make to increase their share of voice in the category and drive their business forward in a recession.

There are so many tips, reminders and lessons learned about marketing spend in the digital space and what the REAL metrics are that leaders should be looking at - you'll need to listen to this podcast more than once!