By Brian Sooy
5
44 ratings
The podcast currently has 57 episodes available.
Join business and brand strategist Brian Sooy for a conversation with Brett Baker, founder of VAUSA.
VAUSA is a virtual staffing agency with a mission to create meaningful jobs and community for military families by strategically building remote teams for faith and purpose-driven businesses.
Highlights from this episode:
Everybody Brands is hosted by Brian Sooy, founder of Aespire Branding and Marketing, the agency that helps service companies unlock their potential through business and brand strategy. StoryBrand Certified.
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This brief episode introduces you to Trade Secrets: Four Core Strategies to Maximize Value for Service Companies by Brian Sooy, now available in audiobook format.
“Trade Secrets by Brian Sooy shouldn’t be secrets at all, yet most of us have never applied these practical, easy-to-understand ideas to optimize our businesses. Thanks, Brian, for making practical solutions so accessible!” – Donald Miller Author of Building a StoryBrand
Every service business needs a plan to consistently align its brand with its customers.
Enhance your Entrepreneur Operating System (EOS) or Business Made Simple implementation with four proven CORE strategies that build long-term brand value for any B2C or home services business.
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Over the last decade, nearly 1,000,000 people have searched for answers to questions about purpose, trust, branding, and messaging and found the answer on Aespire.com.
It's rare to find two organizations that align on common usage, definitions, and application of the principles of purpose, mission, vision, and values. In this episode, Brian unpacks each of these important principles of brand strategy and shares how a well-known company puts principles into practice.
Be sure to leave a five-star review for this podcast to help others find and enjoy it!
Buy Brian's books:
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We're changing the name of this podcast from “Everybody Brands,” to “The Extraordinary Strategist.”
If you're a listener or subscriber, you’re already member of The Society of Extraordinary Strategists.
I share interviews with marketplace leaders, you’ll hear my insights more when we publish, and maybe we will find some new music to celebrate our name change.
Thanks for listening and following. You can subscribe to receive our content directly in your inbox when we publish. Look for the link in the show notes or visit extraordinarystrategist.com. And, of course, please leave a five-star review!
Subscribe to our Substack at https://extraordinarystrategist.substack.com.
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Tim Schurrer was the COO at StoryBrand, where he worked alongside Donald Miller, and in a previous role, he worked alongside one of my heroes, Steve Jobs. Tim just released his new book, “The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again”
Subscribe to our Substack at https://extraordinarystrategist.substack.com.
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Kate Volman is the CEO of Floyd Consulting. Kate and Brian Sooy talk about content, creativity, and repurposing so you can do more with the content you love to create.
Floyd Consulting believes an organization can only become the best version of itself to the extent that its people are becoming better versions of themselves. And in order to do that, you have to learn about your employee's dreams, what are the dreams that your team members have for their lives, and if you help them achieve their dreams, they're going show up at work differently and help you achieve the dreams of the organization.
We talk about books: "What's interesting about it is when you have the book, you've done the hard work, you've done the work of taking these big ideas, and communicating them in a way that people can kind of bite size, take it and actually understand what you're trying to say."
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It’s hard to know if you’re actually getting your marketing right. If you've ever felt this way, I’m so excited to share a brand new tool with you.
The StoryBrand Marketing Report is a new online business assessment that lets small business owners understand where their marketing plan is falling short and what it should look like.
Marketing does not have to be complicated and yes, it can work. Take the assessment and get your report now 👉 go.aespire.com/assessment
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More Key Takeaways:
Connect with Kate at
Connect with Brian Sooy
“I’m Donald Miller, author of Building a StoryBrand. If you want to grow your company, call Brian Sooy and hire him as a marketing guide. You will not be sorry.“
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What's the secret to creating value, scaling, and growing your business? In this conversation with entrepreneur and author Blair Enns, we learn it’s not about doing more or better, and it may be about doing less.
Discover why growing your business requires more than good habits.
In this episode, I’m talking with Blair Enns from Win Without Pitching. Win Without Pitching is an organization that runs sales and new business development training programs for owners and employees of design firms, ad agencies, PR practices, and other creative businesses. A lot of what he talks about is also relevant for your business.
Blair is the author of the Win Without Pitching Manifesto, (a book I designed through my branding agency, Aespire) and Pricing Creativity: A Guide to Profit Beyond the Billable Hour (the second of Blair's books Aespire designed. I suppose you can say the agency is habit-forming).
Listen to hear the life-changing lesson Blair learned when he says, "Some lessons take me so long to learn, like the idea that other people could do what I do."
Find Blair Enns at
Subscribe to our Substack at https://extraordinarystrategist.substack.com.
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Perceptions influence and determine how we experience the world. In this conversation with Rob Meyerson, the creator and podcast host of How Brands Are Built, we talk about how your brand name influences people, and how you manage expectations for all the decision-makers on your next naming project
Rob is the principal of the branding agency Heirloom, and the author of the new book, Brand Naming: The Complete Guide to Creating a Name for your Company, Product, or Service.
Listen to discover insights into the best practices and techniques you can find in Brand Naming, and the five key aspects of brand naming that every business owner, entrepreneur, or startup should know.
Subscribe to our Substack at https://extraordinarystrategist.substack.com.
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As Brian celebrates the five-year anniversary of being a StoryBrand Certified Guide, he invites Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, for a conversation about storytelling, your customer journey, and how to tell a compelling brand story.
J.J. is the Host of the Marketing Made Simple podcast and co-author of the book, Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.
StoryBrand is fantastic for short-term marketing and for helping companies create coherence and continuity for their long-term brand strategy. You can find success stories and examples of how companies achieve success when they work with Aespire to create long-term brand strategy and marketing that works with StoryBrand framework at Aespire.com.
You can find Dr. J. J. Peterson and learn more about the StoryBrand framework when you:
Brian Sooy is a leading dual-Certified Brand Strategist and StoryBrand Certified Guide.
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Tom Schwab believes, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.”
So how do you start that conversation? If you can’t make it through the noise, how will you drive traffic and leads?
The answer is not to add to the noise but to speak directly to your dream customers. There is no easier or effective way than being featured on targeted podcast interviews they already listen to.
Tom Schwab is the Chief Evangelist Officer of Interview Valet, the most trusted partner in the podcast industry, and the leader in podcast interview marketing. Tom helps leading brands, coaches, consultants, and nonfiction authors build their brand and business with targeted podcast interviews.
Tom’s clients include culture, marketing, entrepreneurship, leadership, design, consulting, and management experts.
Tom says, “We’re all adding to the noise. Nobody’s getting heard. If you think you’re going to outyell your biggest competitor, it’s not going to happen. I believe that the best way to get heard is to get in on the conversation.”
“I’d say in most companies, the biggest problem today is obscurity. There are thousands, maybe 10s of thousands, perhaps even millions of people that would gladly buy your current product, version 1.0. Right. They’re praying for it right now. The only problem is they don’t know you exist.”
Here are some tips and insights to keep in mind if you think working with a podcast guest marketing service is suitable for your personal or business brand.
Connect with Tom Schwab from Interview Valet on LinkedIn.
Sign up to connect with your dream customers at InterviewValet.com
Check out the resources Interview Valet has for listeners at https://interviewvalet.com/brand/
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The podcast currently has 57 episodes available.