Everybody Brands

Everybody Brands

By Brian SooyBusinessEntrepreneurshipMarketingManagement
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Everybody Brands episodes

  • The Cause Manifesto: Be Powerful
    Be Powerful. We will believe our cause is meaningful, and act in the belief that it has the power to change the world. Power comes from strength: a courageous and engaged board; a confident and competent leader; a clearly articulated purpose; and a mission embodied by the character, culture, and voice of the organization.

    • Download a FREE POSTER to transform your culture and help
      you apply the 12 principles of the Cause Manifesto from Aespire.com.
    • Lead your team better when you read the top-rated book for building culture through mission-driven communications.

    Hosted on Acast. See acast.com/privacy for more information.

    5 min
  • The Cause Manifesto: Be Positive
    Be Positive. We will choose our words well, for they will motivate people to follow, donate, advocate, and believe in our cause. Optimism is a better motivator than pessimism. Internally and externally, stakeholders will respond to positive messages with a positive response. A positive experience leads to deeper motivation and more engagement. Being positive affects everyone’s perceptions.

    • Download a FREE POSTER to transform your culture and help
      you apply the 12 principles of the Cause Manifesto from Aespire.com.
    • Lead your team better when you read the top-rated book for building culture through mission-driven communications.

    Hosted on Acast. See acast.com/privacy for more information.

    6 min
  • The Cause Manifesto: Be Trustworthy

    Be Trustworthy. We will seek accountability and transparency, acting and speaking in a manner consistent with our values, character, and culture.

    Clarity — the principle of clear and focused communication — can only be achieved when an organization makes its communications choices from the perspective of mission-driven design. Its purpose, culture, character, and voice must be unified in support of the cause.

    • Download a FREE POSTER to transform your culture and help
      you apply the 12 principles of the Cause Manifesto from Aespire.com.
    • Lead your team better when you read the top-rated book for building culture through mission-driven communications.

    Hosted on Acast. See acast.com/privacy for more information.

    4 min
  • The Cause Manifesto: Be Grateful
    The true gift that is given is your supporter's trust. Money, services and time is an accompaniment to that gift. How you respond shows your donor that their gift is as meaningful to you as it is to them.

    • Download a FREE POSTER to transform your culture and help
      you apply the 12 principles of the Cause Manifesto from Aespire.com.
    • Lead your team better when you read the top-rated book for building culture through mission-driven communications.

    Hosted on Acast. See acast.com/privacy for more information.

    7 min
  • The Cause Manifesto: Be Social
    All media is social media, and every interaction is an opportunity to build a relationship. Explore why ambassadors and advocates need to be authentic.

    • Download a FREE POSTER to transform your culture and help
      you apply the 12 principles of the Cause Manifesto from Aespire.com.
    • Lead your team better when you read the top-rated book for building culture through mission-driven communications.

    Hosted on Acast. See acast.com/privacy for more information.

    6 min
  • The Cause Manifesto Be Engaging
    Be Engaging — As in a conversation, listen as often as you speak to stakeholders, supporters, and believers in your cause. From "Raise Your Voice: A Cause Manifesto."

    • Download a FREE POSTER to transform your culture and help
      you apply the 12 principles of the Cause Manifesto from Aespire.com.
    • Lead your team better when you read the top-rated book for building culture through mission-driven communications.

    Hosted on Acast. See acast.com/privacy for more information.

    3 min
  • The Cause Manifesto Be Inspiring
    Engaging people is not about telling your story, it's about inviting them into a story. The power of words inspires me. The right words, shared at the right time, give hope and purpose. Words create an expectation of reality; anticipation for what is promised, hope for what is to come. An audio abstract from Raise Your Voice: A Cause Manifesto.

    • Download a FREE POSTER to transform your culture and help
      you apply the 12 principles of the Cause Manifesto from Aespire.com.
    • Lead your team better when you read the top-rated book for building culture through mission-driven communications.

    Hosted on Acast. See acast.com/privacy for more information.

    3 min
  • The Cause Manifesto: Be Insightful

    Be insightful. Big data, little data. We will embrace data as a means of telling our story and gaining greater insight into the outcomes of our mission.

    An audio abstract from Part Two, chapter Four of Raise Your Voice: A Cause Manifesto.

    • Download a FREE POSTER to transform your culture and help
      you apply the 12 principles of the Cause Manifesto from Aespire.com.
    • Lead your team better when you read the top-rated book for building culture through mission-driven communications.

    Hosted on Acast. See acast.com/privacy for more information.

    3 min
  • The Cause Manifesto: Be Meaningful
    Be meaningful. We will ensure that our values and actions align with the reasons that motivate our followers and stakeholders to believe in our cause. An audio abstract from part two, chapter 3 of Raise Your Voice: A Cause Manifesto.

    • Download a FREE POSTER to transform your culture and help
      you apply the 12 principles of the Cause Manifesto from Aespire.com.
    • Lead your team better when you read the top-rated book for building culture through mission-driven communications.

    Hosted on Acast. See acast.com/privacy for more information.

    3 min
  • The Cause Manifesto: Be Focused
    Focus your strategy and communication on the information needs of your audience. Learn to speak their language, what they care about, and how to best speak to their minds and touch their hearts.

    • Download a FREE POSTER to transform your culture and help
      you apply the 12 principles of the Cause Manifesto from Aespire.com.
    • Lead your team better when you read the top-rated book for building culture through mission-driven communications.

    Hosted on Acast. See acast.com/privacy for more information.

    5 min

About Everybody Brands

From the publisher's feed

Many people struggle to align business and brand strategies to create value. Join Brian Sooy and other business leaders to explore what every service business owner can do to differentiate in their…