Today's Principle: It's not about what you're willing to do, it's about what you're not willing to do.

Today's Principle: It's not magic marketing or advanced ads ... it's your offer. Here's how to make it work.

Today's Principle: The 5 Core Competencies of modern small business are essential to all the sales and profits you really want

Today's Principle: Every time you have a decision to make, you only have two options. Choose wisely.

Today's Principle: The problem is not the number of decisions that come at you every day. The problem is the number of decisions you DON'T make.

Today's Principle: The Holy Grail of someone taking action or not comes down to one word: Certainty

Today's Principle: A lack of productivity creates friction

Today's Principle: If you fear getting rejected, you are not alone. Here are three ways to get over that fear.

Today's Principle: You have to identify when you're drifting off course to shift your tragectory back to where you want it to be

Today's Principle: The struggle to achieve is common because the traditional model of goal setting is broken. Here's a new one.