Today's Principle: The real problem isn't the problem you see, you must dig below the surface.

Today's Principle: If only one area of your life is working, your life is not working

Today's Principle: There are 5 core things I focus on with my fitness that have me at 9.2% body fat at 44 years old.  

Today's Principle: If you can't learn from someone else's mistakes, you'll before forced to make them yourself.  

Today's Principle: It sucks when you have to take your own advice, but it's the best advice you can get

Today's Principle: Everyone talks about change, but few pull it off.  Those who do are in one of four categories.

Today's Principle: Learning the skill of sales and marketing won't help unless you nail the other two factors I talk about in this episode.  

Today's Principle: Before you even start your marketing, you have to answer these 9 questions about your prospect

Today's Principle: When you can tie emotions and pain to multiple dimensions of your prospect's life, that opens the buying window

Today's Principle: Your stories blind you to the decision you know you must make ... find the truth