Everything Clicks

Alex Yakimov is the Supply Chain Director at Stussy. With over 15 years of experience, he’s built agile, data-driven supply chains across fashion, retail, and both B2B and B2C industries.

In this episode, Alex shares why marketing and operations must align early, how AI can transform planning, and what digital leaders can learn from scarcity-driven models.

You will hear:

- How AI-powered forecasting helps better manage demand and risk

- How supply chain teams can protect customer lifetime value

- Lessons digital leaders can take from supply chain thinking

Learn how you can move from firefighting problems to future-proofing your operations and forecasting with confidence.

=== Connect with Alex:

- LinkedIn: https://www.linkedin.com/in/alexyakimov/

- Website: https://www.stussy.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Claire Luoto is Head of Digital at Berkeley Group (BTR) with over 18 years of experience across CX, marketing, sales, operations, and tech in real estate and hospitality.

In this episode, she breaks down what actually moves prospects from ad click to signed lease, gets real about constrained tech stacks, and explains why MVP beats complexity.

You will hear:

• How to use listing portal insights to sharpen PPC

• Where to add smart friction (like surfacing pricing) to protect leasing teams and lead quality

• Which metrics matter for measuring success, like tours and leases, not just leads

Get a tested, practical playbook for lifecycle journeys, CRM, and cross-functional alignment with sales/ops, and learn why BTR journeys are non-linear (and how to nurture across online and in-person).

=== Connect with Claire:

- LinkedIn: http://linkedin.com/in/claireluoto

- Website: https://www.berkeleygroup.co.uk/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Ryan Shinn is Western Group Marketing Director at CentiMark. As a marketing leader, he’s operated on both sides of the aisle: B2C retail and high-consideration B2B.

In this episode of Everything Clicks, Ryan explains why small gestures and acknowledgment matter more than ever, how to qualify leads without sounding robotic, and why your tech stack should enable and not replace human connection.

You’ll learn about his “Numbers, Art and Magic” framework and pragmatic takes on when tech helps and when it gets in the way.

You will discover:

- How to use the BANT framework to qualify leads without turning into a script

- How follow-up cadences can feel respectful, not desperate

- Why strategy beats “praying for rain” and how to pick the right tech to support that strategy

Learn how to build a human-first approach to customer experience, apply the right frameworks and tools that consistently perform, and get a sharper feel for when to automate vs. when to lean in personally.

=== Connect with Ryan:

- LinkedIn: https://www.linkedin.com/in/ryanshinn/

- Website: https://www.centimark.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Maria Alexander is Blue Shield of California’s UX Content Design Principal.

In this episode, she breaks down how language, interaction, and visual design must ship together to create a truly frictionless experience. You’ll get practical on accessibility, training teams to think like detectives when language causes drop-offs, and how narrative craft prevents “plot holes” in flows.

You will hear:

- What frictionless really means and why words belong at kickoff

- The reality of accessibility: contract, ARIA, and usable patterns

- How collaboration and patience power design systems and the leadership’s role in busting siloes

Learn why design systems live or die by collaboration and patience and how leadership and listening bust siloes in large organizations.

=== Connect with Maria:

- LinkedIn: https://www.linkedin.com/in/mariaalexander/

- Website: https://www.blueshieldca.com/en/home

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Sam Davel is the Managing Director at Rubix Agency and a former US Army Ranger turned growth marketer. In this episode, Sam explains how startup-style marketing discipline can help enterprise teams cut through waste and focus on results.

From testing ads that educate before the click, to building alignment across paid, email, influencer, and organic channels, Sam shares hard-won lessons from Series A/B growth environments and how they translate to enterprise teams.

This discussion also covers the mindset shift marketers need when moving between startups and enterprises, why instant gratification culture shapes how buyers respond to ads, and how curiosity drives better decision-making in growth roles.

What you’ll learn:

• Why startup marketers thrive on agility and iteration and how enterprise teams can adopt that mindset
• How to design ads that educate and convert by addressing buyer doubts upfront
• Why ad-to-landing page continuity builds trust and shortens time to conversion
• Why 60–80% of paid spend should prioritize new customer acquisition
• Smarter growth metrics (MER, TACOS) and why chasing attribution is a dead endPractical strategies for aligning channels and maximizing the “power of the algorithm”

Connect with Sam:

• https://www.linkedin.com/in/samueldavel/
• https://www.rubixagency.com/

Ready to improve your digital user experience? Optimize conversions, customer lifecycle, and retention with www.smartpandalabs.com. Subscribe to our podcast and never miss an episode! - www.youtube.com/@everythingclickspodcast

Dr. Shoma Datta, Medical Director at Next Health, has built her career at the intersection of innovation and empathy; first as a gynecologic robotic surgeon and now as a leader scaling hybrid care models.

In this episode, Shoma explains why digital tools should extend, not replace, real patient relationships and how healthcare leaders can modernize operations without losing the human touch.

You will hear:

- How Next Health shifted its care model to focus more on in-person continuity

- Where AI, async tools, and diagnostics add value and where they fall short

- Why patient trust matters even more in cash-pay and non-primary care models

Learn how to scale clinics while keeping empathy and connection front and center, and what other industries can learn from healthcare about blending digital with personal service.

=== Connect with Shoma:

- LinkedIn: https://www.linkedin.com/in/shomadattamd

- Website: https://www.next-health.com

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com

Shamir Duverseau is the Managing Director and host of the Everything Clicks podcast.

In this special Q&A episode, he tackles audience questions about the biggest challenges in digital customer experience.

From demonstrating the value of post-click optimization to building experimentation cultures and implementing AI, Shamir shares practical advice on bridging the gap between what customers expect and what organizations can deliver:

• Actionable strategies for personalization with limited resources

• Systematic experimentation using the RITA framework

• How to align marketing, product, and IT teams for successful digital transformation

And much more.

=== Connect with Shamir:

• LinkedIn: https://www.linkedin.com/in/shamirduverseau/
  
  
• Website: https://www.smartpandalabs.com

=== About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert.

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/

🌐 Smart Panda Labs: www.smartpandalabs.com

Seasoned lifecycle marketing expert Cat Covert reveals how brands can break free from the discount hamster wheel and build stronger, more sustainable customer relationships.

She explains that marketers are missing massive opportunities by limiting their efforts to post-purchase messages. Instead, Cat shares how to use customer data to create personalized experiences across the entire journey, from first click to repeat purchase.

She also explains the critical role of tech stack integration, how to avoid wasting spend on outdated ads, and what AI is (and isn’t) good for in real-world marketing ops.

Learn how smart marketers extend every acquisition dollar’s value by syncing real-time data back to media channels.

What you’ll learn:

- Why lifecycle marketing actually starts at the first ad (not the first email)

- How overusing discounts erodes brand value and leads to customer “deal addiction”

- The most overlooked tactic for increasing ROI on acquisition spend

- Key ways to use AI to save time and segment more effectively

- Why tech stack compatibility and team alignment matter more than fancy tools

- How to use real-time data to personalize CXs without burning your budget

=== Connect with Cat:

- LinkedIn: www.linkedin.com/in/catcovert

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert.

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/

🌐 Smart Panda Labs: www.smartpandalabs.com

Vijay Chittoor is co-founder and CEO of Blueshift.

In this episode, he shares how brands can break free from siloed customer engagement using his "Three D's" framework.

From his experience building companies acquired by Groupon and Walmart, Vijay reveals:

- How to implement AI-driven decision-making in marketing

- Why customer engagement should be cyclical, not linear

- How to orchestrate personalized experiences across every touchpoint

Learn how to build "data artist" marketing teams, why thinking in flywheels beats funnels, and practical steps for getting started with AI without perfect data.

=== Connect with Vijay:

- LinkedIn: https://www.linkedin.com/in/vijaychittoor/

- Website: https://blueshift.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/

🌐 Smart Panda Labs: www.smartpandalabs.com

Ravi Chandramouli is the Director of Solutions Engineering at Smart Panda Labs.

In this episode, he exposes the hidden complexities behind marketing tools that promise drag-and-drop simplicity and reveals when these tools work, when they fail, and how to avoid costly mistakes:

- When low-code/no-code platforms empower marketers vs. when they create technical debt and security risks

- How to make smart build vs. buy decisions by understanding the true costs of custom development and enterprise software

- Practical frameworks for improving communication between marketing and IT teams to avoid costly misalignment

Learn the real considerations behind build vs. buy decisions and how the future of marketing requires technical fluency without becoming an engineer.

=== Connect with Ravi:

- LinkedIn: https://www.linkedin.com/in/ravi-chandramouli/

- Website: https://www.smartpandalabs.com

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com