In this powerful episode of The Everything Counts Podcast, Jamie Small sits down with Alex — known as “Godly Strong” — a former Australia’s Strongest Man, elite powerlifter, kickboxer, and father of three.

Alex opens up about his journey from a troubled youth and time in prison to becoming one of the strongest men in the country. He shares the raw truth behind chasing strength at the highest level — the physical toll, financial sacrifice, and mental battles that come with it.

The conversation dives deep into discipline, masculinity, and what it truly means to be a father. Alex speaks candidly about raising his boys, building resilience, and why small moments — like encouraging his son to get back up after a fall — matter more than any title or achievement.

They also unpack his experience stepping into the world stage of kickboxing, dealing with public failure, online criticism, and learning how to rebuild mentally after setbacks.

This episode is a no-BS look at growth, responsibility, and the mindset required to become a better man — not just physically, but in life.

If you’re chasing strength, purpose, or just trying to level up as a man, this one hits hard.

Recorded and Produced at The Grey Creative Caringbah

In this powerful episode of the Everything Counts Podcast, Jamie Small and the boys sit down with Mitch Parkins—former General Manager turned founder of Longevity Games—to unpack a story of transformation, discipline, and redefining success.

Mitch opens up about his journey from chasing corporate progression and financial growth to hitting a point of deep reflection—realising he was drifting away from the life he truly wanted. Through honest conversations about health, fatherhood, identity, and legacy, he shares how he rebuilt his life from the ground up.

This episode dives into:

• Breaking self-sabotaging habits and building sustainable discipline
• The truth about fitness, longevity, and what actually works
• The power of environment, identity, and surrounding yourself with the right people
• Why most men feel stuck—and how to take back control
• Turning fear into action and creating a life aligned with purpose

Mitch also introduces his new venture, Longevity Games—an innovative approach to combining competition, accountability, and health to drive real behavioural change.

Raw, real, and packed with practical insight, this episode is a must-listen for anyone looking to level up in life, business, health, and fatherhood.

Recorded and Produced at The Grey Creative, Caringbah

In this powerful episode of Everything Counts, host Jamie Small sits down with “Purple Prince” — a man who spent over a decade in maximum security prisons across New South Wales and has emerged with a completely transformed mindset and mission.

From growing up without a father, to losing his identity through injury, to falling deep into crime and eventually serving years behind bars — Prince shares the raw truth of what that life really looks like. No filters, no glorification — just lessons earned the hard way.

This episode dives deep into discipline, respect, survival, and the mental resilience built inside one of the toughest environments imaginable. Prince opens up about prison culture, solitude, faith, fatherhood, and what it truly takes to rebuild your life from nothing.

Now a business owner, mentor, and present father, his story proves that no matter how far you fall — you can always rise again.

If you’re looking for perspective, accountability, and a reminder that every decision matters… this one hits hard.

Recorded and Produced at The Grey creative Caringbah

In this episode of Everything Counts, Jamie Small sits down with former NRL enforcer Keith Galloway to unpack the realities of life beyond professional sport.

Keith shares his journey from a tough, hard-running prop in the NRL—representing Australia and NSW—to navigating retirement after career-ending injuries and stepping into everyday life. He opens up about the identity shift that comes with leaving elite sport, the mental challenges of starting over, and how discipline remains the foundation of everything he does.

The conversation dives deep into fatherhood, co-parenting, and the importance of being present, even when time with your kids is limited. Keith also reflects on lessons from his career, including resilience, respect, and the power of hard work over talent.

They explore the unseen side of professional sport—social media pressure, mental health struggles, and the importance of men speaking up. Keith shares a powerful perspective on happiness, explaining that it’s not about material success, but about family, purpose, and showing up every day with the right mindset.

This episode is raw, honest, and packed with lessons for men striving to be better fathers, partners, and individuals—because at the end of the day, everything counts.

Recorded and Produced at The Grey Creative, Caringbah

In this episode of Everything Counts, host Jamie Small sits down with Spiro Ferezis — a seven-figure electrical business owner turned coach — who’s helping tradies break out of the “busy but broke” cycle.

Spiro shares his journey from working on the tools to building a scalable, high-profit electrical company, and now mentoring electricians across Australia and the US to do the same.

The conversation dives deep into why most tradies struggle financially, the flaws of the hourly rate model, and how shifting to a fixed-price, service-based system can unlock serious income — with some businesses hitting $500K+ per month with small teams.

They also unpack discipline, mindset, and the habits that separate successful operators from those stuck in survival mode. From leadership and family values to sales psychology and scaling strategies, this episode is a blueprint for any tradie who wants more freedom, profit, and control in their business.

If you're tired of grinding without results — this one will change how you think about business.

🎧 Everything Counts — because every habit, every action, every decision matters.

Recorded and Produced at The Grey creative Caringbah

In this episode of the Everything Counts Podcast, Jamie Small sits down with former NRL player Luke Milton to unpack an incredible journey from rugby league fields in Australia to building one of the most recognised fitness brands in the United States.

Luke shares the real story behind his career—playing for the Sydney Roosters and West Tigers, transitioning into rugby union with the Waratahs and Australian Sevens, and eventually moving to New York where he started running bootcamps in Central Park. What began with a duffel bag and $20 workouts turned into Training Mate, a fitness company now valued at over $30 million with studios across the U.S.

The conversation goes deeper than business. Luke opens up about identity, ego, discipline, and the lessons learned from rubbing shoulders with billionaires, celebrities, and mentors along the way. He talks about the pressures of success, the reality of entrepreneurship, and the shift from chasing status to prioritising family, purpose, and meaningful experiences.

This episode dives into:

• The mindset shift from athlete to entrepreneur

• Building a global fitness brand from scratch

• Mentorship and learning from powerful people

• The dangers of chasing status and external validation

• Why discipline, self-reflection, and daily habits matter

• Fatherhood, family, and redefining success

A raw and honest conversation about growth, ambition, and becoming a better man.

Recorded and Produced at The Grey Creative Caringbah.

In this episode of Everything Counts, we sit down with Jason Wiley, director of Loan Market Capital and one of Australia’s Top 100 mortgage brokers.

Jason shares his journey from working 16-hour shifts driving fuel tankers in the family business to building his own mortgage brokerage and scaling it into a successful operation. Along the way, he opens up about the risks, setbacks and mindset shifts that shaped his career—from leaving the security of the family business, to starting from scratch with no backup plan, to navigating industry changes, COVID and the pressures of entrepreneurship.

We also dive into:

• Why discipline and structure are non-negotiable for success

• Balancing business growth with fatherhood and family life

• The mindset required to take risks when your back is against the wall

• Lessons about money, work ethic and raising strong kids

• The habits that build strong men, leaders and fathers

Jason’s story is raw, honest and packed with lessons about resilience, discipline and backing yourself when it matters most.

Because in business, family and life — everything counts.

Recorded and Producer at The Grey Creative Caringbah

Former NRL forward George Azzi joins Jamie Small in the studio at The Grey Creative in Caringbah for a raw and powerful conversation about resilience, identity and rebuilding your life when everything falls apart.

George opens up about the career-ending cancer diagnosis that rocked him at the Roosters, the brutal chemo and radiotherapy that followed, and how faith and family carried him through his darkest season .

He shares what it’s really like trying to return to professional sport after serious illness — when your mind is ready but your body won’t respond.

The conversation dives deep into:

• Life after footy and losing your identity

• Hitting rock bottom and finding faith again

• The highs and lows of business — from trucking chaos to owning World Gym Macquarie Park

• Fatherhood, discipline and raising resilient kids

• Brotherhood, loyalty and the importance of a “3am friend”

• Mental health, self-sabotage and bouncing back from tough seasons

George speaks honestly about grief, losing close mates, the pressure of providing for family, and why wealth isn’t just financial — it’s mental strength, health and strong relationships.

This episode is about hard lessons, thick skin, daily discipline and the power of small wins stacked over time.

Because in life, business, health and fatherhood — everything counts.

Recorded and produced by The Grey Creative

In Episode 10 of the Everything Counts Podcast, Jamie sits down with Ben Pike, Founder and Director of Pulse Property Agents, to unpack what real discipline actually looks like when life, business and fatherhood collide.

Ben has built one of the most respected real estate businesses in Sydney’s Sutherland Shire, selling more property in the region than any other agent over the past decade — all while raising four kids, leading an 80+ person team, and maintaining ruthless personal standards around health, habits and accountability.

This conversation goes deep on:

• Why discipline is freedom

• The habits that separate high performers from everyone else

• How Ben structures his days, weeks and years for consistency

• Sacrifice, time blocks and being present as a father

• Saying no to distractions, alcohol and negative energy

• Raising resilient kids in a soft world

• Playing the long game in business and life

• Why reputation, standards and integrity matter more than talent

Ben shares raw insights from his upbringing, the grind behind “overnight success,” and the mindset required to win over decades — not months.

This episode is for men who refuse to coast, who want to lead their families, bodies and businesses with intention — and who understand that success isn’t built in big moments, but in daily choices.

Because in life, business, health and fatherhood — everything counts.

Recorded and Produced at The Grey Creative Caringbah

In Episode 9 of the Everything Counts Podcast, Jamie Small sits down with Zach Hanson, founder of ZMH Roofing, a multi-million-dollar roofing and cladding company based in Sydney.

Zach shares his raw, unfiltered journey from childhood trauma, addiction, and survival mode to sobriety, discipline, and building a high-performance business and life. After losing his father at a young age, growing up without stability, and chasing success through money and status, Zach hit rock bottom — and made the decision to do the work that actually matters.

This episode dives deep into:

• Sobriety and why everything you want is on the other side of something hard

• Therapy, self-awareness, and unpacking childhood trauma

• Discipline, consistency, and doing what you say you’ll do

• Building character, leadership, and strong teams

• Why success doesn’t come from one big move — but daily choices

• Redefining masculinity, fatherhood, and responsibility

• Creating a business that gives young men structure, purpose, and guidance

Zach explains how discipline, habits, and personal accountability transformed not only his business, but his relationships, mindset, and identity as a man and leader.

This is a powerful conversation for men who want more from life — in business, health, and fatherhood — and are willing to take responsibility for who they become.

Because in life, everything counts. Every choice. Every habit. Every day.

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Recorded and produced by The Grey Creative Caringbah