In this episode of Everything Counts, host Jamie Small sits down with Tom Jaeger — content creator, coach, and one of the most refreshing voices in Australian fitness and footy culture.

At just 23, Tom has built a loyal audience by doing something rare: chasing serious goals without taking himself too seriously. Through humour, honesty, and consistency, he’s carved out a lane that blends discipline, training, footy culture, and real-life balance — all while keeping the “inner piglet” in check.

This conversation dives into:

• Building discipline without obsession or ego

• Using humour as a tool for accountability and consistency

• The power of team environments and training partners

• Content creation without scripts, filters, or fake intensity

• Navigating growth, management, and saying no to the wrong opportunities

• Supporting local businesses through honest food reviews

• Why energy, authenticity, and showing up matter more than motivation

Tom breaks down how small daily decisions compound over time, why you don’t need extremes to improve your life, and how staying genuine is the real competitive advantage — online and offline.

This episode is for anyone who wants to train harder, live better, and enjoy the process without burning out.

Because real progress isn’t loud — it’s consistent.
And in life, health, and discipline… everything counts.

Recorded and Produced at The Grey Creative Caringbah

In this episode of Everything Counts, Jamie Small sits down with Jason Ballo — buyer’s agent, content creator, and the man behind the viral “This is what $2 million buys you in Sydney” videos.

What looks like overnight success was actually 22 years of setbacks, failed businesses, financial stress, self-doubt, and relentless discipline. Jason opens up about eating sh*t for decades, rebuilding from nothing, and why delayed gratification is the real cheat code to life.

They dive deep into:

• Why hard work alone isn’t enough

• The truth about “overnight success”

• Discipline, fitness, and mental resilience as non-negotiables

• Building trust and authenticity on social media

• Fatherhood, providing for family, and leading by example

• Why excuses are a losing play

• Creating the character of the man you want to become

This episode is raw, honest, and unapologetic — capped off with a brutal physical challenge that proves this show isn’t just talk.

If you’re serious about becoming a stronger man, father, and leader — this one counts.

In this episode of Everything Counts, Jamie Small sits down with Jake Packo, founder of GEEDUP — one of Australia’s most recognisable streetwear brands — for a raw, unfiltered conversation about discipline, failure, fatherhood, and rebuilding your life from the ground up.

Jake shares his journey from a turbulent childhood and early brushes with violence, addiction, and self-destruction, to building a multi-million-dollar brand that represents Western Sydney culture, resilience, and identity. This is not a polished success story — it’s a real one.

The conversation dives deep into:

• Growing up without a father and finding direction through pain

• The rise, collapse, and rebirth of GEEDUP

• Addiction, sobriety, and losing everything before rebuilding

• Fatherhood as the ultimate catalyst for change

• The dark side of success, ego, and public visibility

• Why comfort is the most dangerous place for a man to live

• What it really takes to sharpen your tools in the trenches

This episode is a powerful reminder that success isn’t built overnight — it’s earned through uncomfortable decisions, relentless self-accountability, and the willingness to keep going when everything falls apart.

If you’re a man trying to become a better father, leader, or version of yourself — this conversation will hit hard.

Because in business, life, health, and fatherhood… everything counts.

Recorded at The Grey Creative Caringbah

On this episode of Everything Counts, recorded at The Grey Creative in Caringbah, Jamie Small sits down with Matt Hoban—devoted father, husband, business owner and a 20-year veteran of the health and fitness industry. Now 48 years old, Matt is a walking example of consistency, structure and discipline as a lifestyle.

From surviving a childhood shaped by alcohol, volatility and instability, Matt forged himself into a man built on routine, self-control and personal standards. Today he trains 90 sessions a week, raises two grounded kids, maintains a strong marriage, and lives by a simple but powerful code:
“Do what needs to be done, when it ought to be done—whether you like it or not.”

In this raw and honest conversation, Jamie and Matt dive deep into:

• How childhood adversity shaped Matt’s discipline and values

• Breaking generational patterns and becoming the father he never had

• Why structure creates freedom—and how autopilot habits eliminate excuses

• The truth about training, nutrition, and why most people never see results

• Raising strong, resilient children in a comfortable world

• How to set goals that actually stick (not New Year’s resolution fluff)

• Why happiness isn’t constant—it’s earned through the life you build

• Making space for fatherhood, marriage, business, health and self-respect

Plus, Matt takes on the Everything Counts Challenge—and discovers firsthand why sniffing salts should come with a warning label.

This episode is a blueprint for any man wanting to lead with character, build unshakeable habits, and live a life that earns respect behind closed doors.

Because in business, in fitness, in fatherhood and in life…
every rep, every choice, every habit matters.

In this powerful episode of Everything Counts, recorded at The Grey Creative, Caringbah, host Jamie Small sits down with New Zealand Warriors rising star Sam Healy—a young man whose journey proves that discipline and grit beat talent when talent refuses to work.

Sam opens up about being a late bloomer who was once “too small” to be put on the field, the tough love and relentless standards set by his father Mitch Healy, and the moments he nearly quit rugby league altogether. From long days balancing electrical apprenticeships and footy, to moving countries, battling self-doubt, earning respect inside an elite NRL squad, and calling his parents before his debut—Sam’s story is a blueprint for resilience.

They unpack:

• The mindset shift that turned setbacks into fuel

• What elite players like Fisher-Harris and Roger Tuivasa-Sheck do differently

• How discipline formed the backbone of Sam’s career

• The importance of supportive but demanding parenting

• How to build habits that translate into greatness—on and off the field

Raw, honest and inspiring, this episode is a reminder that success is built in the shadows long before it’s seen in the spotlight—because in life, fatherhood, business and sport… everything counts.

In this powerful episode of Everything Counts, Jamie sits down with Mohammed Ali Ayad — a tradie turned tech founder whose unstoppable energy, discipline, and conviction have transformed a simple on-site frustration into one of Australia’s most exciting construction-tech startups, I Deliver.

Mo opens up about his chaotic beginnings, getting fired from factory jobs, discovering his hidden talents on-site, and eventually building a thriving construction business before risking it all to chase a vision far bigger than himself. From selling his home to fund the dream, to maintaining discipline through faith, to navigating the brutal early years of startup life — Mo’s story is raw, real, and ridiculously inspiring.

You’ll hear about:

• How naivety, energy, and blind action became Mo’s greatest superpowers

• The moment he realised construction needed an “Uber Eats for materials”

• The sacrifices he made — financially, personally, emotionally — to build I Deliver

• His deep reflections on discipline, faith, legacy, and staying grounded

• The mindset required to push through failure, fear, and uncertainty

• Why doing the things you don’t want to do is the real key to success

This episode is fuel for anyone who feels stuck, wants more from life, or needs a reminder that massive dreams require massive discipline.

Because in business, in fatherhood, in personal growth — everything counts.

In this powerful episode of the Everything Counts podcast, Jamie sits down with long-time friend and founder of Sweat Chill Exhale, Dave Ward — a man who went from partying every weekend and feeling trapped in the trades, to reshaping his life through fitness, breathwork, cold plunging, and ultimately the courage to start a business built on growth and purpose.

Dave opens up about the years he spent stuck in the cycle of carpentry, bills, family pressure, and self-doubt… and the moment he realised he needed to change. From winning an 800-person fitness challenge, to finding unexpected emotional breakthroughs in breathwork, to hating but embracing the ice bath that would eventually become part of his everyday routine — Dave shares the raw, real story behind his transformation.

He talks honestly about anxiety, depression, the relentless “head noise,” the risk of pouring his family’s savings into Sweat Chill Exhale, and the grind of 16-hour days during the early months of business. This episode goes deeper into fatherhood, self-talk, discipline, regret, and the pressure men feel to be strong while carrying everything on their shoulders.

From the family moments that ground him, to the battles he still faces 14 months into business, Dave’s story is a reminder that change is possible, discomfort is the path, and discipline is freedom. This one is real, relatable, and guaranteed to leave you fired up.

In the debut episode of the Everything Counts Podcast, Jamie sits down with long-time friend and business owner Matt Weeden for a raw and honest conversation about discipline, adversity and becoming a better man.

Matt opens up about losing his cousin and business partner Wade to motor neurone disease, the long decline of his father’s Parkinson’s, and navigating life as a dedicated father while running two growing businesses. Instead of collapsing under pressure, Matt built a mindset anchored in routine, small habits and refusing to quit — even when life hits hard.

Together, Jamie and Matt break down:

How grief and hardship can sharpen your perspective instead of breaking you

The monkey brain and why motivation is unreliable

The power of 1% habits and why every decision compounds

Balancing business, health and fatherhood without excuses

Why discipline is freedom — and how to build it daily

The importance of surrounding yourself with the right people

How men can lead from the front and become someone their kids are proud of

Plus, the episode finishes with the first-ever Everything Counts physical challenge — featuring smelling salts and an ultra-hot sauce showdown.

This isn’t a highlight reel. It’s real life, real pressure, and real growth.