Everything Coworking

Furniture: New, used, refurbished, contract...what does it all mean and what's right for my coworking space? What role does a furniture dealer play and how do I find one that "gets" coworking?

We cover it all in this episode with Mara Hauser, CEO of 25N Coworking, Principal of Workplace Design Studio and former contract furniture dealership owner!

Get the Full Show Notes Here.

Facebook Groups, Google Groups and Slack Groups are all great potential resources to answers to your coworking questions. That being said, ask a question like, "What CRM do you use?" and you'll get 20 different responses.

When you ask a group of relative strangers for advice, honor your business by getting some context on their brand values and who they serve before you decide if the advice they give aligns with your brand and who you serve.

More on how to do that in this episode!

Get the Full Show Notes Here.

In this episode, we talk through three keys to getting what you want out of 2019 (or anytime you're in goal-setting mode).

This is the process my business coach (Simone at Cultivate Advisors) uses with all of her clients. It forces discipline upon those of us that love to work at the idea-level but get a little worn out once we have to dive into the details.

There's no fluff in this process - it's about identifying three things you want to focus on in your business in 2019 and taking the action steps to achive those goals. If you're committed to results in 2019 (or anytime!), have a listen!

Get the Full Show Notes Here.

This week, Kevin Whelan has deep expertise in marketing that he is applying to Coworking Spaces. I have been working with Kevin on some strategic projects for the Global Workspace Association and Kevin is the outsourced CMO for IQ Office Suites, a coworking space with 5 locations in Toronto and Vancouver.

I've been really impressed with Kevin's deep marketing expertise and his application of them to the coworking industry and was thrilled when he agreed to share his advice on how to approach Google Ads.

This episode covers:

• Should you use Google Ads
• The three key benefits to Google Ads vs. other forms of marketing
• An overview on Google Ads and how they work - How to create a budget for your ad spend
• Why you need to hire Google Ads specialists (and not do it yourself)
• How to optimize your website for conversions
• How to measure your results and track return on investment

Get the full show notes at www.everythingcoworking.com/97

Michelle Bodick, Managing Director of Sales and Marketing for the Americas at Instant Offices shares their research which reports that 68% of the coworking market is run by independent operators.

Instant has a strong research group that frequently publishes industry data. As business owners, we all love data that helps us learn more about where we sit in the industry and where things are going to help us make better decisions.

The Instant Offices report is full of industry stats and perspective. If you're looking for stats for your investor deck, this is a great resource.

Get the full show notes here.

Sometimes we commit to something verbally but don't think about the workflow required to get there. What actions do we need to take? What behavior do we need to model? What language do we need to use to commit to that goal?

This episode dives into a personal experience I had recently that left me reflecting on what I commit to publicly and whether my actions are aligned to those goals. 

In this episode, I talk with Ellen Kim, co-founder of Temescal Works in Oakland, California. Ellen is a member of my Flight Group program. She was in the pre-launch Flight Group program and then graduated into the “In Flight” Group program after she opened her space. She created a hyperlocal coworking space in a building that she bought with 11 of her neighbors. For any of you looking for success stories in creating a meaningful community and a successful space in a local market, this one’s for you.

Full show notes here.

One of the most challenging aspects of starting a business is dealing with administrative tasks like payroll and finding affordable access to healthcare for your team.

In this episode, I talk with Peter Zinn, whose role is “The Strategic Partner to the Coworking Industry" for TriNet about how to get access to HR benefits for your team as well as your members.

Peter knows this all too well as a recovering entrepreneur. He shares his story and details on how to learn more about working with TriNet through our very special GWA discount.

Full show notes here.

You've hosted your grand opening and you're live! You feel like there should be a light at the end of the tunnel but you're still feeling the overwhelm of giant to-do lists and feeling like you can take a breath and try to think straight.

That to-do list isn't going away but make sure you force yourself to take an hour or two to focus on these 6 buckets in your business. Prioritize the to-do-list beyond the urgent items such as "the lock system isn't synching with my space management platform yet."

A major success driver for small business owners is focusing on the 20% of the activities in your business that drive 80% of the value. In this episode, I walk through 6 things you should focus on after you launch your coworking space.

The Instant Group reports that 68% of the market is made up of operators outside the top 6 national companies. So 68% of the market is not WeWork or Knotel or Regus or Premier Business Centers. We are, however, seeing the market share by number of locations grow for the larger operators.

The estimated share for 2018 is 36% of the number of locations held by the top operators. But those operators are generally taking large spaces in central business districts. That leaves a lot of market opportunities for successful independent operators that want to make a local impact.

Here are five powerful reasons it can pay to be small but mighty.