Episode 65 of the "Everything Except The Law" podcast has arrived! This time we're speaking with legal marketing expert Philip Fairley.

In this episode, Philip and host Nick Werker discuss why marketing is more than just lead generation, strategies for improving your client intake process, how law firms should go about creating new videos and much more!

This conversation was recorded on October 1, 2024.

About our guest:
Philip Fairley is passionate about business and the legal industry. He is highly focused on advanced digital marketing and harnessing technology to grow law firms. Philip's dual focus is helping law firm owners leverage digital marketing to generate massive qualified leads and create easy to use custom software platforms which generate new clients.

Learn more about The Rainmaker Institute here: https://therainmakerinstitute.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. 

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 64 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Andrea Cannavina, the Law Firm Therapist™.

In this episode, Andrea and host Taryn Winter Brill discuss overcoming information overload, how Andrea's D-A-F-T™ system can help lawyers become better organized, why an attorney's email inbox should always be empty and much more!

About our guest:
Andrea Cannavina's primary expertise is law firm operations. She works 1:1 with attorneys and/or in conjunction with HR/IT and staff in order to build in the right processes and products to get attorney-client work product done as efficiently as possible. Size of firm does not matter. Andrea has worked with attorneys who are true solos, to those at mega firms. My secondary expertise is in the processes of productivity and how to apply them on the individual level.
 
Learn more about Andrea's services here: https://andreacannavina.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 63 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Doug Bradley, the Owner of Everest Legal Marketing.

In this episode, Doug and host Nick Werker discuss problems recent Google updates have created for the legal community, what makes up a high quality law firm website in 2024, how to approach getting backlinks and much more!

About our guest: 
Doug Bradley has worked with attorneys and law firms of all sizes and understands the intricacies of marketing to your target client, even if you think they don't go to the Internet to find a lawyer like you. Everest Legal Marketing helps law firms get the most out of a well structured Search Engine Optimization strategy. They believe that having a website is not the same as marketing a website and are ready to help.

Learn more about Everest Legal Marketing here: https://www.everestlegalmarketing.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. 

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 62 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Steve Fretzin, the President of FRETZIN, INC. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.

In this episode, Steve and host Nick Werker discuss the importance of being able to develop your own clients, how to create new business opportunities from past client relationships, tips for making the most of your networking time and much more!

About our guest:
Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks that drive tangible results.

The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association.

Learn more about FRETZIN, Inc. here: https://www.fretzin.com/

Check out Steve's book "Legal Business Development Isn't Rocket Science" here: https://ow.ly/fLjB50PpkQ9

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 61 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Craig Goldenfarb, the CEO & Founder of GOLDLAW. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.

In this episode, Craig and host Nick Werker discuss using KPIs to incentivize employees, the four most important marketing KPIs for law firms, tools and methods for tracking data and much more!

About our guest:
After a highly successful career as a litigator, Craig’s primary focus is building the teams that directly manage client cases, and overseeing the firm’s largest cases. He still oversees pre-suit and litigation matters that involve significant loss, such as catastrophic injury, medical malpractice and wrongful death cases.

Craig Goldenfarb, an expert personal injury lawyer, is an active national speaker to community organizations, lawyers, and other legal professionals on a variety of topics concerning personal injury law, civil litigation, and the justice system.

Learn more about Craig's firm here: https://www.goldlaw.com/

Learn about Craig's 7 Figure Attorney Summit here: https://www.sevenfigureattorney.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 60 of the "Everything Except The Law" podcast has arrived! Jason Hennessey, the CEO at Hennessey Digital, returns for his second appearance on the show. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.

In this episode, Jason and host Nick Werker discuss why SEO is far from dead, how law firms can adapt to Google's AI-driven search experience, whether it's okay to utilize AI-generated content and much more!

About our guest:
Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $20MM+ business that made the Inc. 5000 list for the sixth year in a row in 2023. He also runs SEO industry news site iloveseo.com and hosts The Jason Hennessey Podcast.

Learn more about Hennessey Digital here: https://hennessey.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 59 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Joan Bibelhausen from Lawyers Concerned for Lawyers (LCL) and Robin Wolpert and Tara Antonipillai from the Institute For Well-Being In Law (IWIL).

In this episode, Joan, Robin, Tara and host Taryn Winter Brill discuss what the legal community has learned about well-being over the past few years, how working remotely can impact lawyer wellness, creating conditions for lawyers to do their best work and much more!

About our guests:

Joan Bibelhausen has served as Executive Director of Lawyers Concerned for Lawyers since 2005. She is an attorney and received her JD from the University of Minnesota Law School. Joan is nationally recognized for her work in the lawyer assistance and diversity and inclusion realms and has significant additional training in counseling, mental health and addiction, diversity, employment issues, and management.

Learn more about Lawyers Concerned For Lawyers here: https://mnlcl.org/

Robin Wolpert is an appellate practitioner, business litigator, and white-collar criminal defense attorney at Sapientia Law Group in Minneapolis. Her 20-year career began in BigLaw, and she went on to serve as a prosecutor and Senior Counsel of Compliance & Business Conduct at 3M. Robin handles a diverse mix of criminal and civil lawsuits and appeals, focusing on constitutional law, defamation, business fraud, money laundering, and cyber-harassment and misinformation campaigns. 

Tara Antonipillai is a well-being consultant, speaker, teacher, and author. Tara combines her unique expertise as a practicing attorney and a positive psychology practitioner to help professionals, teams, and organizations thrive. Tara also helps law firms and other organizations develop and expand workplace well-being programs in a wide variety of formats.

Learn more about IWIL here: https://lawyerwellbeing.net/

Explore the ABA's directory of lawyer assistance programs here: https://tinyurl.com/2ycxhxuy

Check out Joan's article describing the work of lawyer's assistance programs here: https://tinyurl.com/wjsf5fed

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 58 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Jordan Ostroff, the Managing Partner at Driven Law and author of "Love Your Law Firm : A Roadmap to the Law Firm You Always Wanted".

In this episode, Jordan and host Nick Werker discuss being intentional about what you want from your legal career, mapping out your ideal schedule, building up a strong referral network and much more!

About our guest: 
A true Floridian, Jordan Ostroff grew up in South Florida; and graduated from The University of Central Florida and Barry University, Dwayne O. Andreas School of Law. His first “real law job” was for the State of Florida as an Assistant State Attorney. Jordan, along with his better half and fellow attorney, Heather Trick, opened up Jordan Law; a PI law firm located in Orlando, Florida in 2015.

After losing a substantial amount of money on marketing agencies that didn’t understand how to market a law firm properly, Jordan buckled down, learned the basics and put into practice as he kept learning more and more. He then partnered up with some of the best marketing minds to form something totally new and different, a firm built for lawyers, by lawyers. That takes the long view to drive the most success for his fellow attorneys, and hopefully change some lives for the better.

Today, Jordan has no student loans, and his firm is a successful, multi-million dollar firm. He oversees over a dozen people, and works only 3 days a week. 

Buy "Love Your Law Firm" here: https://tinyurl.com/ythhc5nr

Connect further with Jordan here: https://www.jordanostroff.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. 

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 57 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Lana Olson, the Immediate Past President of DRI and Partner at Lightfoot, Franklin & White.

In this episode, Lana and host Nick Werker discuss the growth of DRI's women's committee, normalizing conversations about mental health within the legal industry, the importance of unplugging from work and much more! 

About our guest:
Lana Olson is a partner with Lightfoot, Franklin & White LLC in Birmingham, Alabama. She focuses her practice on civil defense litigation, handling matters involving environmental, toxic tort, product liability, catastrophic injury, and commercial disputes. Olson served as the 2022-2023 President of DRI – Lawyers Representing Business, which is the largest international membership organization of attorneys defending the interests of businesses and individuals in civil litigation. She can be reached at [email protected].

Learn more about Lana's firm here: https://www.lightfootlaw.com/

Learn more about DRI here: https://www.dri.org/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 56 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Luis Scott, Owner of 8 Figure Firm Consulting.

In this episode, Luis and host Nick Werker discuss how lawyers can differentiate themselves from competitors, whether it's possible to grow a law firm without making serious sacrifices to your personal life, building up your resiliency muscle and much more!

About our guest:
Luis Scott prides himself in growth. Whether it is in his personal life or professional life, he is always looking to find the slight edge that will put him ahead of the competition. An avid reader, he reads over 50 books per year on personal development. Luis believes this habit over the last 10 years has positioned him in multiple organizations to double and even triple their revenues. As the owner of 8 Figure Firm Consulting he has helped 100s of law firms around the country reach multiple 7 figures in revenue growth in 2 years or less.

In this interview we discuss two of Luis' books, "The King of Growth: How to Dominate Your Market, Increase Predictability, and Unleash the Power of Your Law Firm for Personal and Financial Freedom" and "It Has to Hurt: Accepting Life's Harsh Reality, Finding Yourself Along the Way, and Actually Enjoying the Journey".

Learn more about Luis and his books here: https://luisscottjr.com/

Check out Luis' recent appearance of The Earley Show here: ow.ly/S3pb50Rcg93

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. 

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].