Everything Except the Law - Presented by Answering Legal

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Episode 69 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Emily Brady, SEO Director at Omnizant.  

In this episode, Emily and host Nick Werker discuss what SEO actions law firms can take to boost their marketing results, how law firms who have been slacking with their website can get things back up-to-date, marketing more efficiently with the help of AI and much more!

About our guest:
In the past eleven years, Emily Brady has grown from a content developer to in-house SEO and content marketing expert. Emily has led teams large and small (from one to 55 team members of both content writers and SEOs) and has significant experience both creating and executing multi-channel content strategies. She is an empathetic leader, clear and gracious communicator, and driven team member.

Learn more about Emily's company here: https://omnizant.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. 

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

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Episode 68 of the Everything Except The Law podcast has arrived! This time we're speaking with Allison Johs, President of Legal Ease Consulting, Inc.

In this episode, Allison and host Taryn Winter Brill discuss why not all tasks are worth an attorney's time, the value of having practice management software to help run your firm, re-finding your passion for working in law and much more!

About our guest:
Allison C. Johs, Esq. shows law firms how to prevent lawyer meltdown and build a practice they take pleasure in, with clients they truly care for. She provides productivity, practice management, social media, copywriting, marketing and business development coaching and consulting services for lawyers and law firms.

Allison was a practicing lawyer for 15 years and worked as the Administrative Partner at Lewis, Johs, Avallone, Aviles, LLP, a multi-disciplinary law firm with offices on Long Island and in Manhattan that grew from 15 attorneys to over 50 attorneys during her time at the firm. As a result of her experience as both a lawyer and a law firm manager, Allison understands the law firm environment and the daily pressures faced by lawyers trying to manage and build their business while practicing law and successfully serving their clients.

Learn more about the services Allison provides here: https://www.lawyermeltdown.com/

Or email Allison directly at [email protected].

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. 

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Send us Fan Mail

Episode 67 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Chelsey Lambert, VP of Partnerships at Smokeball.

In this episode, Chelsey and host Nick Werker discuss how Smokeball went all in on incorporating AI technology into its platform, the benefits of setting up tech integrations for growing law firms, what's on the horizon for Smokeball in 2025 and much more!

About our guest:
Chelsey Lambert is a dynamic leader and legal technology expert with a passion for driving innovation in the legal industry. As the VP of Partnerships at Smokeball, an AI-powered practice management and billing solution for law firms, Chelsey leads initiatives to expand the Smokeball partner ecosystem and build a thriving Certified Partner community. Her work in this role is at the forefront of integrating advanced technology solutions into everyday legal practice, enabling firms to operate more efficiently and effectively.

Learn more about Smokeball here: https://www.smokeball.com/

Learn more about Answering Legal's direct integration with Smokeball here: https://tinyurl.com/3nt99xcu

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. 

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Send us Fan Mail

Episode 66 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Patrice Asimakis, Director of Legal Services at LawCompany.

In this episode, Patrice and host Nick Werker discuss how refusing to delegate can be harmful to your practice, important mindset shifts law firm leaders need to make in 2025, what solutions LawCompany provides for the legal industry and much more!

About our guest:
Patrice Asimakis is a licensed attorney at the forefront of the "NewLaw" movement, redefining how legal services are delivered. At LawCompany, she leads the development of innovative solutions across legal research, operations, compliance, and litigation. In a past life as a practicing lawyer, Patrice handled both litigation and transactional matters, in a large firm and also supporting a solo.

Learn more about LawCompany here: https://lawcompany.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Send us Fan Mail

Episode 65 of the "Everything Except The Law" podcast has arrived! This time we're speaking with legal marketing expert Philip Fairley.

In this episode, Philip and host Nick Werker discuss why marketing is more than just lead generation, strategies for improving your client intake process, how law firms should go about creating new videos and much more!

This conversation was recorded on October 1, 2024.

About our guest:
Philip Fairley is passionate about business and the legal industry. He is highly focused on advanced digital marketing and harnessing technology to grow law firms. Philip's dual focus is helping law firm owners leverage digital marketing to generate massive qualified leads and create easy to use custom software platforms which generate new clients.

Learn more about The Rainmaker Institute here: https://therainmakerinstitute.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. 

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Send us Fan Mail

Episode 64 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Andrea Cannavina, the Law Firm Therapist™.

In this episode, Andrea and host Taryn Winter Brill discuss overcoming information overload, how Andrea's D-A-F-T™ system can help lawyers become better organized, why an attorney's email inbox should always be empty and much more!

About our guest:
Andrea Cannavina's primary expertise is law firm operations. She works 1:1 with attorneys and/or in conjunction with HR/IT and staff in order to build in the right processes and products to get attorney-client work product done as efficiently as possible. Size of firm does not matter. Andrea has worked with attorneys who are true solos, to those at mega firms. My secondary expertise is in the processes of productivity and how to apply them on the individual level.
 
Learn more about Andrea's services here: https://andreacannavina.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Send us Fan Mail

Episode 63 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Doug Bradley, the Owner of Everest Legal Marketing.

In this episode, Doug and host Nick Werker discuss problems recent Google updates have created for the legal community, what makes up a high quality law firm website in 2024, how to approach getting backlinks and much more!

About our guest: 
Doug Bradley has worked with attorneys and law firms of all sizes and understands the intricacies of marketing to your target client, even if you think they don't go to the Internet to find a lawyer like you. Everest Legal Marketing helps law firms get the most out of a well structured Search Engine Optimization strategy. They believe that having a website is not the same as marketing a website and are ready to help.

Learn more about Everest Legal Marketing here: https://www.everestlegalmarketing.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. 

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Send us Fan Mail

Episode 62 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Steve Fretzin, the President of FRETZIN, INC. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.

In this episode, Steve and host Nick Werker discuss the importance of being able to develop your own clients, how to create new business opportunities from past client relationships, tips for making the most of your networking time and much more!

About our guest:
Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks that drive tangible results.

The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association.

Learn more about FRETZIN, Inc. here: https://www.fretzin.com/

Check out Steve's book "Legal Business Development Isn't Rocket Science" here: https://ow.ly/fLjB50PpkQ9

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Send us Fan Mail

Episode 61 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Craig Goldenfarb, the CEO & Founder of GOLDLAW. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.

In this episode, Craig and host Nick Werker discuss using KPIs to incentivize employees, the four most important marketing KPIs for law firms, tools and methods for tracking data and much more!

About our guest:
After a highly successful career as a litigator, Craig’s primary focus is building the teams that directly manage client cases, and overseeing the firm’s largest cases. He still oversees pre-suit and litigation matters that involve significant loss, such as catastrophic injury, medical malpractice and wrongful death cases.

Craig Goldenfarb, an expert personal injury lawyer, is an active national speaker to community organizations, lawyers, and other legal professionals on a variety of topics concerning personal injury law, civil litigation, and the justice system.

Learn more about Craig's firm here: https://www.goldlaw.com/

Learn about Craig's 7 Figure Attorney Summit here: https://www.sevenfigureattorney.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Send us Fan Mail

Episode 60 of the "Everything Except The Law" podcast has arrived! Jason Hennessey, the CEO at Hennessey Digital, returns for his second appearance on the show. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.

In this episode, Jason and host Nick Werker discuss why SEO is far from dead, how law firms can adapt to Google's AI-driven search experience, whether it's okay to utilize AI-generated content and much more!

About our guest:
Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $20MM+ business that made the Inc. 5000 list for the sixth year in a row in 2023. He also runs SEO industry news site iloveseo.com and hosts The Jason Hennessey Podcast.

Learn more about Hennessey Digital here: https://hennessey.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].