Creams, oils, foams, gels, conditioners, leave-in conditioner and butters. What do these have in common? They are products found in our shelves, marketed to us as the magic fix for healthy black hair. Like many generations before us, coconut oil, jojoba oil, shea butter and the likes have always been a staple in our hair. My mother oiling my scalp with me between her legs is a ritual I would never forget like many people who look like me. Gradually, there’s a resounding message in the media we consume telling us that what we know and cherish about our hair and caring for it is not quite true.