On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf, talk about an article they read titled “Everything is content now” by Can Duruk. The article asks the question, what actually is content and is it actually good to consume? Brett and Jonathan discuss the difference between creating and generating content and navigating trends during the evolution of B2B content marketing.

0:00 Intro
2:30 Conversation with Jonathan
3:44 Inspiring curated content
8:15 Everything is content now
14:00 Creating vs generating content
17:50 Thought leadership
20:30 Consumption is good
21:50 Trends
26:53 Fathom on social media
30:05 Outro

Article: Everything is Content Now

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