If you’ve ever gotten the *ick* feeling from having to promote yourself/your business, you’ll want to hit play on today’s episode with Jen Olmstead. We sat down with the amazingly talented website designer, marketer, and co-founder of TONIC (a fully customizable website template shop for modern, stylish creatives) to talk about her different approach to marketing, messaging, and launching. (Hint: if you’re just doing something because you “feel like you should,” there’s a better way!) And she shares her evolution from being a self-proclaimed hater of traditional marketing to now being an expert educator AND practitioner of it. (Just peep the @tonicsiteshop IG page to see what we mean.) 

She also shared an epic analogy for juggling the many balls we take with us as women, business owners, wives, moms, friends, and/or creatives thaaat sort of changed our lives??? (And Audrey immediately hired Jen as her new therapist thereafter.) Get the BEST life advice, marketing tips & also probably the urge to re-watch New Girl after listening to today’s ep!

Follow Jen: @jenolmstead

Follow TONIC: @tonicsiteshop / tonicsiteshop.com

Follow Susannah: @susiebhutch / susiebco.com

Follow Audrey: @audskelton / audreyjoann.com

Happy SPOOOOKY Halloween! As true crime and scary story lovers, we thought it would be fun to each share one of our favorite creepy tales this Hallo-week! Audrey tells the story of someone being watched in their room without knowing it (that’s gonna be a no from us), and Susannah takes us through the haunted history of one of Dallas’s most famous historic hotels, The Adolphus. We also share some of our not-so-smart choices (ok, Audrey more than Susannah here) in our high school years that could’ve led to ~spooky~ outcomes, but thankfully did not. Get a blood orange margarita and some pumpkin Reese’s, and tune into our Halloween episode!

(PS, you can save 50% for a whole year with our favorite email marketing platform, Flodesk, at flodesk.com/c/EVERYTHING!)

Follow Susannah: @susiebhutch / susiebco.com

Follow Audrey: @audskelton / audreyjoann.com

Audrey’s story source: https://jezebel.com/11-more-of-the-scariest-stories-weve-ever-heard-1653038439

Susannah’s story source: https://www.dmagazine.com/frontburner/2018/10/a-gruesome-timeline-of-the-adolphus-hotels-potential-ghosts/

They say don’t meet your heroes, but gotta say, we did and… 10/10 recommend! We were not-so-low-key beside ourselves to welcome Alex Snodgrass of @thedefineddish onto the pod this week and it… was… everything?? We really tried to keep our fangirling at a minimum y’all, but for some background, both of us cook Alex’s recipes (and text each other about them relentlessly) on a WEEKLY basis. No exaggeration. If you’re new to her stuff, Alex is a 2x NYT bestselling cookbook author, food blogger, and @getsidedish creator (a new line of *healthy* yet flavorful sauces and dips). And, an all-around doll. She’s built a food empire yet remains so down-to-earth, genuinely friendly, and connected to her family, friends, and values… which is sort of a rarity in the entrepreneurship/influencer world. 

We got the “dish” on her new business, how she copes with anxiety as a creator, and some news about a third (!!!) cookbook. Whether you love to cook or it’s not really your thing, we have a feeling this convo will have you inspired to try something new & fun in the kitchen this week. (May we recommend her enchiladas con carne from her first book?) We can’t wait for you to listen!

Follow Alex: @thedefineddish / thedefineddish.com

Try SideDish: @getsidedish / getsidedish.com

Follow Susannah: @susiebhutch / susiebco.com

Follow Audrey: @audskelton / audreyjoann.com

Buckle up, it’s time for some hot takes (from two of the most apologetic hot-take-sharers out there 🤪)! But for real, we went in on our truest opinions on digital courses/education, marriage & babies, political stances, The Office, and more—and we shared some hilarious hot takes from YOU, including “raw dogging” first dates (you’ll have to listen for context, promise it’s not what you think it is 😂), Tom Brady, tipping culture, and beyond. We were both in ~moods~ before recording this episode, but felt 100x lighter by the end. Listen if you need a laugh today (and to feel better about your own unpopular opinions)!

And don’t forget you can now save 10% on the yummiest @oat.haus granola butter when you visit oat.haus and use code “OH10everythingiscopy” at checkout!

What is a *nonnegotiable* in your life for feeling your absolute best, inside and out? Daily fresh air? Meditation? A Trader Joe’s dark chocolate peanut butter cup (or 14) to end the day? (K, maybe that’s just us.) Today, we’re sharing 5 of our own nonnegotiables that make a noticeable difference in our lives, how we operate, our energy, mood, and overall way of ✨being✨. 

For real, this is one of our FAVORITE episodes to date, and not because these things are always easy to prioritize (or talk about, for that matter). In fact, we realized some of the most challenging ones are also the most impactful. Funny how that works! And of course, we have a few fringe discussions, like Susannah’s woes with Hinge and Audrey peeing her pants. Good times! See you on the pod. 😉

We’re coming back from our week off with a bang… aka a 1.5 hour episode all about one of our favorite topics: TRAVEL ✈️. (Hope you missed us bc hiiiiii! 😂) We’re digging into all things travel like our personal travel styles (v different), our top travel hacks, toddler/baby travel tips, the places we want to go, fav places we’ve been, our worst travel pet peeves, & our travel nightmare stories. Get ready because this is a fun one and might just make you want to book that flight you’ve been eyeing! 

Plus (in a surprise to absolutely no one), our loving / learning / “it’s a no” segment could be an entire episode in itself this week… Get ready to hear our newest drink obsessions, the random skills we’re working on, and a new show Audrey just cannot get on board with.

When we decided to do a no-buy month together, we didn’t really expect some of the impacts. We just wanted to save some money after both of our spending habits had gotten a little ✨relaxed✨, but we didn’t anticipate things like feeling our mental health take a little hit, dealing with boredom, and working through what it feels like to practice patience & not experience immediate gratification. (#millennialproblems, WE KNOW.) 

Today’s episode dives into all things no-spend month: the hardest parts, what was easier than expected, what we cheated with and bought, what we waited to buy (and are glad we did), how much $ we each saved, and what we’re glad we DIDN’T buy (hint: Susannah’s is a real, living animal 🙀). Whether or not you’re interested in trying one out for yourself, we talk about some important finance lessons we learned along the way (and what we’d do differently next time). Tune in now wherever you listen to podcasts!

If you’ve ever felt like you couldn’t be consistent with your health & wellness goals, we’re riiiiight there with you. It’s a never-ending battle to feel like you WANT to be healthy and feel good in your skin, but you can’t seem to stay on top of the things you think and know you *should* be doing . (speaking from experience x2 over here). 

Josie Santi joined us on the pod this week, and no exaggeration, she freaking blew our minds… multiple times. Josie is a certified holistic health coach and founder of Wellness By Josie, and helps women use food as medicine to improve their energy, shine from the inside out, and live their actual, true purpose. AKA, she manages to live her life to the fullest while also inspiring people to eat whole foods *without* weird restrictions and problematic messaging. (We 👏 all 👏 need 👏 more 👏 Josie 👏 energy 👏 in 👏 our👏 lives.) 

Tune in if you’re sick of health trends that don’t last, toxic diet culture, and feeling shamed into making health changes—this convo will help you approach it all in a more joyful, WAY less stressful way!

We are so damn impressed by the amount of things Kristen Hollingshaus Seninger (@hauskris on IG/TikTok) fits into her day. She works in marketing for Sephora full-time, and has also built a badass TikTok following by sharing simple things like her home, daily routine, and oddly mesmerizing WFH set-up. (It includes a walking pad and lots of Diet Coke with pebble ice, both of which you may or may not be influenced to try after this episode!) 

From her darling apartment in San Francisco to her viral “day in the life” videos, we talked about all things becoming an influencer and balancing her creative passions with her 9-5. She is an absolute doll, and we know you’ll love this conversation as much as we did! (Side note: Sus and Audrey were both ~influenced~ to become TikTok girlies after this chat, lol.) Plus, Audrey shared some BIG news at the top of the episode, and Susannah gives us all the permission we need to keep our oat milk latte addiction going strong.

We could have talked with @moneywithkatie for another 14 hours but we all have jobs and lives, so this 45 minute conversation will have to suffice for now. Katie joined us to talk all about her rise from the “typical” disappointed corporate millennial who was barely scraping by, to a 3-job hustler, to a personal finance content creation MOGUL (we said it, not her). 

She makes boring finance topics relatable and interesting (which is low-key the Lord’s work), and she’s making wealth building not only more accessible to everyone, but also taking on the patriarchy at the same time. Hero status. We learned so much in this convo and know you’ll take away some fascinating tidbits, too! Tune in now!