Everything Speaks

Jacqueline Farrington has over 20 years experience as a change maker, empowering leaders and their teams to spark transformation and innovation through communications. Known for her refreshingly direct yet supportive and science-backed approach, Jacqueline works with senior and board-level leaders as the founder and president of Farrington Partners, Inc. She blends her experience in the performing arts, vocal pedagogy, communications, psychology, and organizational and executive coaching to help her clients find unique communication solutions around challenges such as digital transformations, organizational cultural change, the Great Resignation, or engaging in conversations on social justice.

Her clients include multinationals such as Amazon and Microsoft, as well as startups and nonprofits. She proudly served for many years as TEDxSeattles Senior Speaker Coach, where she sourced, vetted, and prepared speakers for yearly sold-out audiences of 3,000. She was thrilled to see several speakers from that event move on to the global TED stage. In addition to teaching at Yale, she has lectured and taught at the London Business School, Rutgers University, Imperial College, and other institutions.

Her book, "The Non-Obvious Guide to Better Presentations: Presenting Like a Pro (Virtually or In-Person)" is the winner of the International Book Awards Best Business Book in Communications/PR and the Axiom Book Awards Gold Medal Best Business Books of 2023 in Networking.

What you will learn in this episode:

• How to prioritize awareness and intention to make better presentations
• What vocal pedagogy is, and how it incorporates curiosity into communication
• How you can become more aware of the way you speak
• Why you should be thinking of your presentations as performances
• How rehearsal can keep your brain free to focus on connecting with your audience
• What strategic presence is, and how it can help us adapt to deliver our message in any situation

Resources:

• Website: https://farringtonpartners.com/
• LinkedIn: https://www.linkedin.com/in/jacquelinefarrington/
• Twitter: https://twitter.com/farringtoninc

Peter Winick is the Founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.

Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically, he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth.

What you will learn in this episode:

• Why the title of thought leadership is never something you should be giving yourself
• What has changed in the ecosystem of thought leadership
• Why you need to work backward to reach your preferred market
• How the expectations of brands have evolved, especially post-2020
• How to use thought leadership to reach your employees
• Why psychographics are so much more valuable for thought leaders than demographics

Resources:

• Website: https://thoughtleadershipleverage.com/
• LinkedIn Personal: https://www.linkedin.com/in/peterwinick/
• LinkedIn Business: https://www.linkedin.com/company/thoughtleadershipleverage/
• Facebook: https://www.facebook.com/peter.winick

Gabriel Munoz began his career at Double Forte with a background in content creation, media relations, digital marketing, food & beverage and retail industries. He was hired as an intern and within two months, was promoted to an Account Coordinator. In a short amount of time, Gabriel has been given the opportunity to delve deep into all things PR. Whether it was building influencer relations, creating media lists, working with media or traveling for events at the drop of a hat, Gabriel continues to adapt well under pressure while always staying positive. Previously, he had worked as a Media Relations Intern at the Commonwealth Club of California located right off the Embarcadero in San Francisco. A graduate of San Jose State University, Gabriel received a BA in Public Relations with an academic focus in Photography.

What you will learn in this episode:

• How AI can be helpful to companies looking to gain more time for strategic tasks
• The dangers of AI and how it can lead to more mistrust
• How to dip your toes into AI in a structured way
• Why it's important to set up boundaries for yourself or your company before diving into AI
• Why everyone in communications needs to proceed with using AI
• How to make sure you don't use AI as a crutch in your career

Resources:

• LinkedIn: linkedin.com/in/gabrielmunoz21
• Website: portfolium.com/gabruul
• Gabriel's blog post: https://double-forte.com/the-future-is-here/

Dana Rubin is an author, consultant, speechwriter, and speaker who's on a mission to encourage more women to put their views into the public square. She created the Speaking While Female Speech Bank to broaden our understanding of the role of women orators in history. It's the world's largest online archive of women's speeches from around the world and across time, free for anyone to use. Dana has just published a women's speech anthology, "Speaking While Female: 75 Extraordinary Speeches by American Women," which tells the story of America through the voices of women from 1637-2021. Dana leads workshops that support women to be thought leaders, subject matter experts, brand ambassadors, and role models for future generations.

What you will learn in this episode:

• Why it is crucial to have more women as subject matter experts to put their knowledge and expertise into the world
• What sparked the inspiration for Dana to create the database of women's speeches across US history
• How Dana came up with the criteria for the 75 extraordinary speeches in her book
• What Dana hopes will change for women when they hear and know the history of the these women orators before us and the obstacles they faced to be heard and respected
• How people can use the book "Speaking While Female"
• The critical importance of having a resource that values these speeches and shares the stories of women that have been left out of history books

Resources:

• Website: https://speech.studio/
• LinkedIn Personal: https://www.linkedin.com/in/danarubin/
• LinkedIn Business: https://www.linkedin.com/company/speaking-while-female/
• Facebook: https://www.facebook.com/dana.rubin.731/
• Twitter: https://twitter.com/SpeakingWFemale
• Instagram: https://www.instagram.com/speakingwhilefemale/

Gena Cox is an organizational psychologist, executive coach, and speaker. She helps leaders enhance their impact and influence to meet the new demands of a disrupted work world. Gena also focuses on how leadership and culture drive inclusion and talent optimization. She is the author of the award-winning book Leading Inclusion, a guidebook for executives who want to lead inclusion from the top of their organizations.

What you will learn in this episode:

• Why organizational psychology is critical for creating a respectful workplace
• How 2020 completely changed the human element of work
• Gena's advice around the complexity of language and responding to a misunderstanding in a way that communicates understanding and a commitment to do better
• Why inclusion should always top diversity in the business world
• How the murder of George Floyd changed the conversation around DNI in companies
• What leaders can do to impactfully embrace DNI in a way that creates a sustained change in behavior in the company

Resources:

• Website: https://genacox.com/
• Book: Leading Inclusion
• LinkedIn Personal: https://www.linkedin.com/in/genacox/
• LinkedIn Business: https://www.linkedin.com/company/feelshuman/
• Facebook: https://www.facebook.com/genacox2020/

Minette Norman is an author, speaker, and leadership consultant who previously spent decades leading global technical teams in the software industry.

Minette has extensive experience leading internationally distributed teams and believes that when groups embrace diversity in all its forms, breakthroughs emerge, and innovation accelerates. Her most recent position before starting her own consultancy was as Vice President of Engineering Practice at Autodesk. Responsible for influencing more than 3,500 engineers around the globe, she focused on state-of-the-art engineering practices while nurturing a collaborative and inclusive culture.

Minette is a keynote speaker on topics of inclusive leadership, psychological safety, collaborative teams, and empathy. Named in 2017 as one of the Most Influential Women in Bay Area Business by the San Francisco Business Times and as Business Role Model of the Year in the 2018 Women in IT/Silicon Valley Awards, Minette is a recognized leader with a unique perspective.

Minette is the co-author of The Psychological Safety Playbook: Lead More Powerfully by Being More Human. Her second book, The Boldly Inclusive Leader, will be published in August 2023.

Minette holds degrees in Drama and French from Tufts University and studied at the Sorbonne Nouvelle in Paris.

What you will learn in this episode:

• How communications fosters a psychologically safe work environment
• The 5 big plays of psychological safety
• How to manage your reactions to create a workplace that encourages feedback and dissenting viewpoints
• How embracing risk and failure will actually lead to better outcomes long term
• Why every leader should admit fallibility to allow their employees space to speak up
• How to utilize pre and post-mortem blamelessness to identify problems and solve them without creating a hostile environment
• What you can expect from Minette's newest book, Boldly Inclusive Leader

Resources:

• Website: https://www.minettenorman.com/
• LinkedIn Personal: https://www.linkedin.com/in/minettenorman/
• LinkedIn Business: https://www.linkedin.com/company/minette-norman-consulting/
• Facebook: https://www.facebook.com/minetten/
• Twitter: twitter.com/minettenorman
• The Psychological Safety Playbook

Shira Miller, CPCC, is a two-time TEDx speaker, Author, Certified Professional Co-Active Coach and Chief Communications Officer of National DCP, the $2 billion supply chain company serving Dunkin. Her book, Free and Clear: Get Unstuck and Live the Life You Want, features a step-by-step process for getting unstuck and staying that way for good. Getting unstuck is her superpower, and Miller is passionate about teaching people how to do the same for themselves. Over the past few decades, she has transitioned from financial ruin to prosperity, chronic health challenges to a constant state of wellness, obesity to sustaining a healthy weight, divorce to lasting love, and an unfulfilling career to a purpose-driven life.

In her current corporate job, Miller is responsible for all aspects of brand management, internal and external communications. Prior to joining NDCP, Miller served as President of award-winning boutique PR firm Shira Miller Communications; Director of Corporate Communications for billion-dollar retail company American Retail Group; Director of Marketing Communications for Morrison Management Specialists, which is now a billion-dollar division of Compass; PR Manager for The Shepherd Center; Community Relations Manager for Days Inns of America; and Weekend Bureau Coordinator for the NBC News Southeastern Bureau.

The popular keynote speaker has been recognized with over 40 communications awards, including Public Relations Society of America's National Bronze Anvil Award for Consumer Media Relations, and being named an honoree in Ragans Top Women in Communications Awards, Class of 2021, in the Trailblazer category. She has been featured in Authority Magazine, Thrive Global, Shape, Health, First for Women, Quick & Simple, the Atlanta Journal Constitution, Emory Magazine, UpJourney and Grit Daily. The Emory University alumnae lives in Atlanta, Georgia with her husband.

What you will learn in this episode:

• What crisis looks like in the world of supply chain management
• Why it is critical to build a good foundation for communication if you want to take the leadership track in your career
• How the desire for authenticity, adaptability, brand reputation, and employee retention has resulted in the rise of the Chief Communications Officer
• The difference between being nice and being kind in a professional setting
• Why providing clear, constructive feedback – even when it isn't easy to hear – is more kind than telling someone what they want to hear
• What inspired Shira to write her book "Free and Clear: Get Unstuck to Live the Life You Want"

Resources:

• Website: https://shiramiller.com/
• LinkedIn: https://www.linkedin.com/in/theshiramiller/
• Facebook: https://www.facebook.com/theshiramiller/
• Free and Clear: Get Unstuck to Live the Life You Want

As a professional speaker, consultant, advisor, and author, Shawn Casemore has traveled the globe to help companies introduce what he calls Unstoppable SellingTM. Shawn is the Owner and Founder of Casemore and Co. Inc., a global consulting company helping business owners, sales executives, and sales leaders accelerate their sales results.

Shawn delivers keynotes at large conferences and events as well as company kickoffs on topics related to selling in today's economy. He also frequently writes for publications such as Forbes, Fast Company, Entrepreneur, and dozens of other online and print publications.

What you will learn in this episode:

• The philosophy behind The Power of Saying "Unfortunately, No"
• The power of the pushback in sales and negotiation
• How to respectfully pushback
• How to use "Unfortunately, No." as a transitional phrase
• Why saying "Unfortunately, No." can actually build value and increase customer interest
• How to make sure that the language we use specifically throughout the sales process is ensuring that there are no surprises for our prospects

Resources:

• Website: https://shawncasemore.com/
• LinkedIn Personal: https://www.linkedin.com/in/shawncasemore/
• LinkedIn Business: https://www.linkedin.com/company/shawncasemore/
• Facebook: https://www.facebook.com/UnstoppableSalesMachine/
• Twitter: https://twitter.com/ShawnCasemore
• The Power of Saying, "Unfortunately, No."

Lee's the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She's been there and done that.

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day.

What you will learn in this episode:

• Where the CEO of Miller-Knoll went wrong on her viral rant to her employees
• How to foster a psychologically safe work environment
• What the phrase "tell me more" actually says to your employees and colleagues
• Why curiosity is the CEO's superpower
• How seeking input results in better decisions for your organization
• Two books you need to add to your list to improve your leadership and curiosity

Resources:

• Website: https://leecaraher.com/
• Website: www.double-forte.com
• Double Forte Resources: https://double-forte.com/resources/
• Instagram: https://www.instagram.com/leecaraher/
• LinkedIn: https://www.linkedin.com/in/leecaraher
• Facebook: https://www.facebook.com/LeeCaraher1/
• Twitter: https://twitter.com/leecaraher
• Tell Me More by Michael Sherlock
• The Psychological Safety Playbook by Karolin Helbig & Minette Norman

Lee's the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She's been there and done that.

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day.

What you will learn in this episode:

• Why if you say "stay calm" you will do more harm than good
• Real-life examples of CEOs and governments telling people to "stay calm" and the not-so-calm results
• What you are really communicating when you tell someone to "stay calm" or "be calm"
• Better alternative approaches you can take to effectively communicate during crisis or conflict
• How avoiding the term "be calm" can validate the feelings of the people in your own life

Resources:

• Website: https://leecaraher.com/
• Website: www.double-forte.com
• Double Forte Resources: https://double-forte.com/resources/
• Instagram: https://www.instagram.com/leecaraher/
• LinkedIn: https://www.linkedin.com/in/leecaraher
• Facebook: https://www.facebook.com/LeeCaraher1/
• Twitter: https://twitter.com/leecaraher