Everything Speaks

Daniel Lemin (like lemon) is a digital reputation, online reviews and word-of-mouth advisor, and bestselling author with an affinity for gin, jazz, and dogs. His most recent book, Talk Triggers, is co-authored with Jay Baer and explores the world of word-of-mouth advocacy.

What you will learn in this episode:

• How to handle clients who would prefer to pay for word-of-mouth
• How to steer conversations that you ultimately cannot control
• What are talk triggers in B2B businesses, and why it's more important in B2B than B2C
• Why a talk trigger can't be fake, and how they differ from stunts
• What are the four parts of a talk trigger
• Why listening to your customers is scary and essential for marketers

Resources:

• Website: https://www.talktriggers.com/
• LinkedIn: https://www.linkedin.com/in/daniellemin/

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates.

Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status.

Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York.

What you will learn in this episode:

• What does it mean to be an empathetic leader, and how can empathy help your business thrive
• What does being empathetic say about you
• What qualities illustrate empathy in the workplace
• How empathetic leadership reduces stress, even in hard times
• Why empathetic leadership leads to employee retention and increased performance
• The "We," not "Me," approach to employee relationships

Resources:

• Website: https://leecaraher.com/
• LinkedIn: https://www.linkedin.com/in/leecaraher
• Facebook: https://www.facebook.com/LeeCaraher1/
• Twitter: https://twitter.com/leecaraher

Sabrina Horn is an award-winning CEO, communications expert, and C-suite advisor. She is also a bestselling author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success (Berrett-Koehler, June 2021). Her career is highlighted by 25 years as Founder, CEO, and President of Horn Group, the iconic U.S. tech communications agency she founded in Silicon Valley at age 29. Her firm counseled thousands of tech executives and their companies through rapid growth, category creation, brand transformation, global expansion, IPOs and acquisitions, pivots, and crisis matters.

Sabrina sold Horn Group in 2015 to Finn Partners, a global marketing agency, and was appointed Managing Partner of their Technology Practice. She is currently CEO of HORN Strategy, LLC, a consulting firm focused on helping entrepreneurs and CEOs navigate the early stages of their start-up companies. Horn currently holds board member and advisory seats for: 4CRisk.ai, Boston University Alumni Council, Dieu Donné, Dogly.com, Illuminate Ventures, KloudGin, and The Jordan Edmiston Group. Horn has a B.A. in American Studies from Hobart/William Smith Colleges and an M.S. in Public Relations from Boston University. She has two amazing daughters Grace and Christina, and two very large golden doodles.

What you will learn in this episode:

• How the concept of faking it until you make it began
• Why faking it until you make it is a bad mantra
• How to discern aspiration from white lies
• Why it's important to choose honesty during moments of pressure
• What is the difference between hype and awareness
• How to communicate with concise delivery
• Why leaders must tirelessly talk about their core values

Resources:

• Website: https://sabrinahorn.com/
• LinkedIn: https://www.linkedin.com/in/sabrinahorn/
• https://www.linkedin.com/company/horn-strategy-llc
• Twitter: https://twitter.com/sabrinahorn

Tony Richardson is the Founder and CEO of Capital Catalyst Group LLC. A retired U.S. Air Force officer, he has led teams and provided valuable strategic leadership and communication strategies to C-Suite clients from the US Department of Defense, Department of State and several major Fortune 500 companies.

Tony is a native of Columbus, Mississippi, and has a wife, Ena, and two children, TJ and Gabby. In addition to enjoying family fun time, he is an avid reader, auto and videogame enthusiast and sports fanatic.

What you will learn in this episode:

• How Tony's experience in the Air Force gives him a leg up in the commercial world
• Why it's important to ask the right questions while making decisions
• What is the impossible triangle and how it provides the foundation of all communication, leadership, and influence
• Why we remember leaders that remain engaged and communicate well
• How challenges differ between those in the private sector and the Air Force
• How those that we have relationships with influence us
• Why silence is the most powerful form of communication

Resources:

• YouTube: https://www.youtube.com/channel/UCh1RdxqDlBANdxfzZQJY84A
• LinkedIn: https://www.linkedin.com/in/ccgceo/
• Facebook: https://www.facebook.com/ccgceo
• Twitter: https://twitter.com/ccgceo

Matt Moseley is a communication strategist, author, speaker, and holds five world records for long-distance open water swimming. Spending his career at the intersection of public policy, business and government, he is principal and CEO of the Ignition Strategy Group, which specializes in high-stakes communications and issue management for companies of all sizes. He is the author of the recent book, Ignition: Superior Communication Strategies for Creating Stronger Connections.

What you will learn in this episode:

• Why our ability to communicate is our secret sauce as humans
• How improv can build your communication skills
• What is the meaning of the word "politics" and what you can learn from it
• How do you build trust with people with whom you disagree
• What three questions can help you be a better communicator
• Why the hero's cycle is the best way to learn to write a story
• The three key components of a communication strategy
• How can we help companies remain humble

Resources:

• Book: Ignition: Superior Communication Strategies for Creating Stronger Connections
• Book on Kindle: Ignition: Superior Communication Strategies for Creating Stronger Connections
• Website: https://ignitionstrategygroup.com/
• LinkedIn: https://www.linkedin.com/in/matthew-moseley-131b6b6/
• Twitter: https://twitter.com/showupmatt

Kate is a Board Director at ABD Insurance and Financial Services and a Business Advisor and Executive Coach. She is also an author and a Senior Fellow at Georgetown University.

Kate is a passionate advocate for diversity at the highest levels of business and is a firm believer that unwavering optimism can transcend even the most daunting systemic barriers in the workplace. She has spent decades as an executive coach, bringing out brilliance in leaders and their teams. Kate launched her career as a member of Palm Inc.'s founding management team before becoming a Senior Vice President at SanDisk.

She has subsequently served as CEO and COO for several start-ups and privately held companies and serves as an Independent Board Director. Kate now applies her expertise to research gender equity in the C-Suite as a Senior Industry Fellow at Georgetown University.

Kate is a guest lecturer at Stanford Graduate School of Business, University of Michigan's Ross School of Business, and Georgetown University's McDonough School of Business. She is the author of The Moonshot Effect: Disrupting Business as Usual.

What you will learn in this episode:

• How your demeanor and your presence speaks for you
• Why we value confidence over competence
• How preparation relates to a lot of anxiety
• How having composure helps you be less reactive under pressure
• The difference in how men and women self-talk
• How awareness helps develop a calmer presence
• What three-phase process can you use to become less reactive and project confidence

Resources:

• Website: https://www.composurethebook.com/
• LinkedIn:
  • https://www.linkedin.com/in/kate-purmal-922133/
  • https://www.linkedin.com/company/composure-the-book
• Twitter:
  • https://twitter.com/purmal

After spending 25 years building software products and serving as a vice president of engineering at Adobe, Karen Catlin witnessed a sharp decline in the number of women working in tech. Frustrated but galvanized, she knew it was time to switch gears.

Today, Karen coaches women to be stronger leaders and men to be better allies. Her client roster includes Airbnb, DoorDash, eBay, Intel, and Intuit, as well as motivated entrepreneurs and individuals. Karen's coaching offerings include tactics for increasing visibility, being more strategic, managing stakeholders, negotiation, and cultivating ally skills. Her writing on these and related topics has appeared in Inc., the Daily Beast, Fast Company, and The Muse, and she's consulted on articles for the Wall Street Journal, Forbes, and the New York Times. In late 2014, Karen started the Twitter handle @betterallies to share simple, actionable steps that anyone could take to make their workplaces more inclusive. That Twitter handle became the inspiration for her books, Better Allies®: Everyday Actions to Create Inclusive, Engaging Workplaces and The Better Allies Approach to Hiring. She continues to tweet and blog for Better Allies, and she also emails a roundup of "5 Ally Actions" to her subscribers every week.

A self-professed public speaking geek, Karen is a highly sought-after and engaging presenter who has delivered talks at hundreds of conferences and corporate events. She speaks on a variety of topics, including inclusive workplaces and women in leadership. Her TEDx talk, "Women in Tech: The Missing Force," explores the decline in gender diversity in tech, why it's a problem, and what can be done about it. In addition to speaking herself, Karen is determined to change the ratio for who is on stage giving keynotes and other presentations. To support her goal of bringing more diversity to speaker lineups at tech industry events, she coauthored the book Present! A Techie's Guide to Public Speaking with Poornima Vijayashanker.

Karen is a graduate and active alum of Brown University, serving as an advisor to the university's Computer Science Diversity Initiative and mentoring students on how to launch their careers. She's also a member of the board of directors of DigitalNEST and on the advisory boards for the Women's CLUB of Silicon Valley and WEST (Women Entering & Staying in Technology). In 2015, the California State Assembly honored Karen with the Wonder Women Tech Innovator Award for outstanding achievements in business and technology and for being a role model for women.

What you will learn in this episode:

• Why Karen wanted to make workplaces more inclusive
• How our words and our actions can speak to people about being more inclusive
• What simple, everyday actions and language can we take and use to be more inclusive
• What is the difference between intending to be an ally vs being an ally
• How do you interject without making the perpetrator look bad
• How to seek common ground before educating someone
• What phrases or language is surprisingly racist or non-inclusive
• What behaviors and language can we stop doing and uses to be better allies

Resources:

• Website:
  • https://karencatlin.com/
  • https://betterallies.com/
• LinkedIn: https://www.linkedin.com/in/kecatlin/
• Twitter:
  • https://twitter.com/kecatlin
  • https://twitter.com/betterallies
• Instagram:
  • https://www.instagram.com/karencatlin/
  • https://www.instagram.com/betterallies/

Kim Sample, CEO of The PR Council, the national association for public relations firms, focuses on helping the PR Councils' 130+ member agencies thrive and elevating the PR profession overall. Before joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAINS Best Places to Work in NYC, and the team's work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications, and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG, and consumer electronics.

What you will learn in this episode:

• What CEOs and CMOs need to understand about the function of public relations
• How the rise of social media has impacted the public relations industry
• Why PR professionals are great negotiators
• How quickly can you tell if your PR strategy is working
• What are the most important things success measurements in PR
• What's the most important for companies to do to get their message across

Resources:

• Website: https://prcouncil.net/
• LinkedIn:
  • https://www.linkedin.com/in/susanksample/
  • https://www.linkedin.com/company/council-of-public-relations-firms/
• Facebook: https://www.facebook.com/theprcouncil/
• Twitter: https://twitter.com/PRCouncil

Brian K. Wright is a writing coach, ghostwriter, radio show host, and magazine publisher who helps people share their message with the world and monetize their expertise.

With extensive experience as a college instructor, Brian has created and implemented strategies to help people craft their stories. His bestselling book series, Success Profiles: Conversations With High Achievers has featured celebrities such as Kevin Harrington, Chris Powell, Jack Canfield, Marshall Sylver, Sharon Lechter, Tom Ziglar, and many more.

He has been featured on the nationally syndicated TV show, The List, as well as Entrepreneur, Authority Magazine, The Good Man Project, and numerous podcasts.

What you will learn in this episode:

• What is the one thing that successful people all have in common
• How successful people remain aligned towards their goals
• Saying no helps you focus
• What you can learn from others' rock-bottom moments in life
• How books help position someone as an expert and generate leads
• Why you should use more whitespace when writing
• Let your clothing speak for you too
• What are you telling your friends when you ask for their work for free

Resources:

• Website:
  • https://briankwright.com/
  • https://successprofilesmagazine.com/
• LinkedIn: https://www.linkedin.com/in/brian-k-wright-25955b52/
• Facebook: https://www.facebook.com/brian.k.wright.12/
• Twitter: https://twitter.com/MrBriankwright

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, New York and Eau Claire, WI that works with beloved consumer, technology, and wine brands and professional services companies. Lee is a highly sought-after communications expert known for her straight-talk, practical strategic counsel, and business-building acumen. And she has a big laugh that gets her out of trouble (sometimes).

What you will learn in this episode:

• What is uptalk, and how it differs from straight/declarative talk
• What does uptalking say about you
• How questions when they are not intended take away your power
• Why do women tend to uptalk more than men
• How uptalk impacts your credibility and influence
• When is it okay to use uptalk
• How do you stop uptalking

Resources:

• Website: https://leecaraher.com/
• LinkedIn: https://www.linkedin.com/in/leecaraher
• Facebook: https://www.facebook.com/LeeCaraher1/
• Twitter: https://twitter.com/leecaraher
• Book: Leadership and the Art of Conversation
• Book: Crucial Conversations: Tools for Talking When Stakes Are High
• Book: Radical Candor: How to Get What You Want by Saying What You Mean