Evolution of Brand

Top 3 Takeaways From This Value-Packed Conversation

• Podcast Guest Marketing is not a form of "paid advertising." Being a guest on established podcasts is all about providing value, positioning, branding, and high-level networking
• Do not get hung up on vanity metrics when seeking shows to guest on. Download numbers are irrelevant. So is audience size. Focus on the content and if it aligns with your mission, message, and values, and determine if you can make a significant impact on that audience when your interview goes live
• Being a guest on podcasts is excellent for search engine optimization (SEO). Your link will appear on highly authoritative websites, thus pointing people towards your website. The more links you have to your site, the more authority it will gain, thus helping boost your authority score and overall organic rank 

Click here for complete show notes 

10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest: Click here to learn more and get your free copy

MUSIC CREDIT: "Victory" courtesy of purple-planet.com  

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

In this installment of Evolution Revisited, I reflect back on my conversation with Eric Seropyan on Episode 018 and share some of my big takeaways about search engine optimization.

I'm also sharing some information about the new podcast guest optimization guide I just released. It's called '10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest' and you can get a free copy now! Click here to learn more.

And finally, I've got a sneak preview of Episode 020 featuring Jeremy Slate, Founder of Command Your Brand. Jeremy and I have a great discussion about the power of being a podcast guest and the value it brings your brand.

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation 

• Strong results from Seach Engine Optimization (SEO) come from patience and consistency. It's a long game where the rewards are game changing when you do things right
• DO NOT engage in "black hat" practices, like purchasing reviews, traffic, and followers. Google will quickly realize this is not legitimate traffic coming to your website and bury you in the rankings AND make it difficult to bounce back
• It's all about the user experience! In order to succeed with SEO, be sure you are doing things that will make Google happy to rank you. Be sure that people who find you via search query are finding what they searched for on your website     

Click here for complete show notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

In this installment of Evolution Revisited, I look back on Episodes 015 and 016 and share some of my big takeaways from my conversation with motivational keynote speaker Rachel Sheerin.

I've also got a story that showcases why customer service standards have plummeted to depths unknown and why you'll never see me in a department store on Black Friday again.

And finally, I've got a sneak peek at Episode 018 featuring SEO expert Eric Seropyan. 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation

• Social media has played a big role in warping our thinking and leading us to believe that results are instantaneous. In reality, results take time and nurturing. Focus on getting a little better at your craft each day and results will come...plus you'll learn a lot of valuable lessons along the way that you can carry with you for life
• We aren't here to just DO something. We are here to BE something. And be it for others
• ROI = ROI: Your Return On Investment is equal to your Rate of Involvement    

Click here for complete show notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation

• Do not be afraid to own your brand and amplify it to the world with the volume turned all the way up! Be aware your mission and message won't align with 100% of the people who find it, but the ones it does align with will gravitate to you and fuel your evolution
• Burnout happens when joy leaves the work that you do. As you feel yourself reaching those critical burnout stages, evaluate if what you're doing truly makes you happy and whether a pivot in your direction will change things. "If not this, then what?"
• Money doesn't change you. It enhances who you are. Dig deep to discover your true purpose because money is just the byproduct that helps you achieve what you truly want in life   

Click here for complete show notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

In today's installment of Evolution Revisited, I'm sharing my takeaways from Episode 013 of Evolution of Brand featuring Angelica Ross.

I've also got some hot takes on Black Friday for you to enjoy.

And finally, I've got a sneak peek of my two-part interview with the one and only Rachel Sheerin that will unfold on Episodes 015 and 016 of EoB.

Connect to the show here 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation

• Just because you think you know the direction you're supposed to go in life doesn't mean that's how things will play out
• Treat each of your customer and client interactions as learning experiences that can help all of your future interactions go much more smoothly
• Effective copywriting, as well as taking the time to proofread your copy, adds value to your brand and will help you make a deeper connection with current and potential customers   

Click Here For Complete Show Notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

In today's installment of Evolution Revisited, I'm taking a look back at Episode 011 with Tom Schwab and sharing some of my big takeaways.

I've also got some info about Guest Accelerator (fka GuestSpotter) and how I plan to help professionals and business leaders become fully optimized, fully prepared podcast guests.

And finally, I'm sharing a clip from Episode 013 of Evolution of Brand featuring Angelica Ross, an entrepreneur and copywriter who implements strong writing strategies for her clients. She also has a great product that benefits writers by providing writing prompts to spark inspiration.

Learn more about Guest Accelerator 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation 

• You may be just one conversation away from your next big breakthrough or accomplishment. Do not pass up opportunities that could potentially lead you to new levels of success
• Being a guest on a podcast is not an opportunity to sell. It's an opportunity to make an impact, provide value, and connect with the audience so they go from passive listener to website visitor to warm, qualified lead that you can nurture as your brand evolves
• Bigger is not always better. More is not always better. Better is better  

Click here for complete show notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!