In this week's installment of Evolution Revisited, I'm taking a look back at Episode 009 featuring Darin Vilano, host of The Proprietors of Pittsburgh Podcast.

I'm also reinforcing one of the big subjects from me and Darin's conversation: finding your focus, niching down, and building your brand around one specialty that truly makes you stand out as an expert in your space.

And finally, I've got a sneak preview of Episode 011 of Evolution of Brand with Tom Schwab, Founder of Interview Valet.

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

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Top 3 Takeaways From This Value-Packed Conversation

• Tightening your focus to a specific subject allows you to dive deep into said subject and authentically project yourself as an expert in that area
• Do not worry about download numbers, views, retweets, likes, etc. These are vanity metrics that don't truly tell the story of your brand's evolution. Focus on the value you bring to your audience with everything you do and the numbers will fall into place naturally
• No matter what niche or industry you decide to attack, attack with passion. Having a passion and love for what you do will keep you going even when the inevitable tough times arise  

Click here for complete show notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

For your listening pleasure, here's my guest appearance on The Proprietors of Pittsburgh Podcast with Darin Vilano.

If you missed it, Darin was my guest on Episode 009 of Evolution of Brand and that episode is available for your consumption now. Click here for access to resources, links, show notes, and to listen to the entire episode.

You can learn more about Darin and his podcast at proprietorsofpittsburgh.com 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

In this week's Evolution Revisited, I'm sharing my big takeaways from Episode 007 of Evolution of Brand with Heather Cherry. 

I'm also talking about the Atlanta Braves' 2021 World Series Championship and why I can never get excited about that franchise.

And finally, I've got a sneak preview from Episode 009 of Evolution of Brand featuring Darin Vilano, host of The Proprietors of Pittsburgh Podcast.

*NOTE: in the last segment of the show, I inadvertently referred to Episode 009 as "Episode 008." To be clear, the next episode featuring Darin Vilano will be Episode 009 of Evolution of Brand. My apologies for the mistake.

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation 

• Brands who implement authentic storytelling and build a strong connection with their customers stand a much better chance of standing out and growing
• Don't market at your customers. Instead, have conversations and solve problems.
• You have much less time to grab someone's attention via today's popular advertising means. When they do turn to you, be sure you're resonating with them in every way possible so your brand is front of mind when a buying decision is ready to be made     

Click Here For Complete Show Notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

It's the premiere installment of Evolution Revisited. Each week, Evolution Revisited will take a look back at the week's episode with takeaways, commentary, and more. We'll also talk about pressing issues and topical items unfolding in our world. Finally, you'll get a sneak preview of next week's episode.

On this week's Evolution Revisited:

• I tell you the story behind the birth of Evolution of Brand and talk about my big takeaways from Episode 1-5
• I drop the details on how you can win a $100 gift card to the restaurant of your choosing just for leaving a review for EoB
• We take a quick look at Episode 7 featuring Heather Cherry    

EoB REVIEW CONTEST RULES

• Leave a rating and review for Evolution of Brand on Apple Podcasts or any other platform where you review podcasts
• Once that review is live, take a screenshot and send it to me
• You can DM me your screenshot on Instagram @jasoncercone or you can email it to me - [email protected] 
• Once I receive the review and confirm it's live on said platform, I will respond with a link for you to enter the drawing
• The link will also allow you to get additional entries by subscribing to my YouTube channel, following me on Instagram, sharing your favorite episode, etc.
• You'll have until Tuesday, November 30th, 2021 to enter
• On December 1st, 2021, I will draw two winners. Each will receive a $100 gift card to a local restaurant of their choosing!   

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation 

• In order to truly evolve, you need to tap into your core philosophies and operate from a space of complete optimization and ambiguity
• Unf*cking your thinking begins with you. If you are teaching and leading others, it's important to get your house in order so you can do so from the best possible position
• If you have great responsibility in your life, it's your responsibility to be the most optimized version of you       

Click Here For Complete Show Notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation 

• Your personal brand is the foundation for anything you want to do in the professional world
• There is more strength and value in your personal story and how it can be applied to your business goals than any other tool, strategy or initiative you attempt to implement
• No one else in the world has your personal story. When you apply that story to all that you do, the way you communicate, connect, and resonate with others will be done to a degree that literally no one can duplicate     

Click Here For Complete Show Notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation 

• If you let struggles, stereotypes, and negativity overtake your efforts, you're doomed
• Do not go against your authentic beliefs. It will be harder to carry on with your mission if you aren't true to yourself in everything you do
• No one is going to do it for you. You have to take ownership of your mission and be prepared to outwork everyone else to see your vision become reality     

Click Here For Complete Show Notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation 

• Diversity Certification has many advantages and can help your company generate more opportunities and revenue along the way
• Many company leaders walk away from the application due to its complexity. This is where a partner like Heather and Certify My Company can help you complete the process with efficiency and confidence
• Companies that are able to easily identify their certifications will make themselves much more desirable to consumers who are shopping intentionally      

Click Here For Complete Show Notes 

MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!