From all the potential criteria, how do you assure you are picking the best sales enablement platform?  How do you vet the content and develop the best experience for the sellers? How do you pilot and deploy for best adoption and effect?

This interview with Lisa Bobb-Semple (United States Postal Service) provides step by step advice on what it takes to get a sales enablement program right, from a been there, done that practice leader. Neither snow nor rain nor heat nor gloom of night were going to get in her way. Hear about Lisa's journey and learn from her adventures.

https://www.linkedin.com/in/lisabobbsemple/

#salesenablement #salesoperations #digitalselling #remotesellling 

When you have tens of thousands of data points on what characteristics make sellers a success, and you are an experienced CMO as well, you figure out a thing or two about sales enablement, content, virtual selling and more.

In this lively interview we discuss the importance of content, "Reading the Zoom", sense making and simplification with Aptology's CMO Caroline Tien-Spalding.

https://www.linkedin.com/in/tienspalding/

#salesenablement #contentmarketing #CMO #digitalselling #virtualselling

The need for engaging, justifying and proving value with prospects and customers has never been higher, so what should you be doing to address this marketing, selling and success opportunity?

In this interview with Matt Denton, the Senior Global Director for Inspire Value (formerly at)ServiceNow, we discuss the latest trends and best practices in value engineering and management, and what Matt recommends you do over the next 12 months to drive success.

https://www.linkedin.com/in/matt-denton-682a3b1/

#valueselling #valuemarketing #valuemanagement #valuestory

In his 25 years of sales transformation and performance consulting, Mike Kunkle has learned a thing or two (or three).

In this inspiring interview with this esteemed author and speaker, we discuss the identity crisis that Sales Enablement has had, the growing engagement gap between buyer and seller, and the steps you need to develop a buyer-centric approach to selling and sales enablement in order to overcome these challenges.

https://www.linkedin.com/in/mikekunkle/

#salestransformation #salesenablement #buyercentricselling

Virtual selling is here to stay, and you have to work on your presence and building trust with your prospects and customers in on-line engagements and after each meeting with the broader buying committee.

You may have experimented with video for initial reach out and prospecting, and it can be used as a tool for so much more.

In this interview we discuss the best ways to succeed in this new selling environment and especially ways to leverage video messages throughout the buyer's decision making process to inspire change and gain greater trust.

https://www.linkedin.com/in/douglehman/

#salesenablement #digitalselling #virtualselling

We've seen an incredible increase from buyers to be able to effectively communicate and quantify differentiating value to clients. But how do you create a value program ... step by step, one that uses more science than art, and is scalable from day one?

In this interview with Aaron Froberg, the Sr. Director of Value Acceleration at Egnyte, we discuss exactly how to build a scalable value consulting and selling program from the start, how to expand it from just selling with value, to accelerating with value, and the measurements and performance you can expect when you get it right (does a 2.6x increase in win rate sound good?).

https://www.linkedin.com/in/aaron-froberg/

#valueacceleration #valuemanagement #valueselling #valuemarketing #valueconsulting

This interview with Omer Minkara, author, VP & Principal Analyst at Aberdeen Group, explores the latest research, insights and advice on Remote Sellers.

In this session Omer outlines three ways to get the most productivity from your sellers now that they are remote and digital selling, and six new Sales Tech elements to drive improved selling effectiveness.

https://www.linkedin.com/in/omerminkara/

#salesenablement #remoteselling #digitalselling

When you've developed and launched go-to-market programs for tech leaders like ServiceNow, SGI, EMC, Nokia, and startups such as Clumio, you learn a thing or two (or three).

In this interview with product marketing veteran Steve Siegel we discuss how to put value at the center of your go-to-market, and what it takes to launch a successful program to better communicate and quantify differentiating value to your prospects and customers.

https://www.linkedin.com/in/stevenjsiegel/

#salesenablement #valuemarketing #valueselling

There are six big trends driving sales transformation: the rise of virtual selling, a new generation of leaders and new buyers, the need for integration and measurement and the explosion of AI,

With these trends in mind, Stephen Diorio and his team at the Revenue Enablement Institute published new research and a framework for creating a new Commercial Model and selecting the best sales technology to support the transformation.

In this interview, Stephen discusses the driving trends and outlines the 9-elements of the 21st Century Commercial Model.

https://www.linkedin.com/in/stephen-diorio-1339011/

Mediafly's profile in the Revenue Enablement 100 (including interview with CEO Carson Conant)

https://www.revenueenablement.com/re100/mediafly/

#salesenablement #revenueenablement #salestransformation #salestechnology #salestech #contentmanagement #interactivecontent

Tom Stubbs, is a Sales Transformation leader at PepsiCo where he has led CPG sales knowledge management, enablement and transformation for over 25 years.

In this interview we got his unique perspective on this dynamic post-crisis environment, his take on the future of CPG sales and enablement, and what you need to invest in now to be successful in 2021 and beyond.

https://www.linkedin.com/in/thomas-stubbs-7598736/

#CPG #salestransformation #salesenablement #salestech