Evolvers

In this interview with Ryan Rhoten of brand messaging consultancy Careerbrand, author of the book CareerKred: 4 Simple Steps to Build Your Personal Brand & Boost Credibility in Your Career, and the host of “The BRAND New You” podcast we discuss the importance of having clear messaging, leveraging storytelling and refining and promoting your personal brand as a seller.

We are in a world now and forever more where selling will be overwhelmingly digital and remote, and as a result having the right messaging is more important than ever, unfortunately we still see too many organizations pitching their products and services with features and jargon instead of delivering the simplicity and clarity buyers want and need.

https://www.linkedin.com/in/ryanrhoten/

#b2b #messaging #sales #personalbrand #marketing #valuemessaging #storytelling #valueselling #valuestory #CLOSE #neuromarketing #neuroselling #digitalselling #virtualselling #remoteselling #LinkedIN

There is a big question looming over b2b sales into 2021. With most  buyers leveraging digital and engaging remotely, do we even need sellers at all?

This question is one we posed to the VP of Global Sales Development at global transportation and logistics firm DHL.  We discuss how sellers are more important than ever, if they are able to evolve and make an important and critical pivot, and the key role sales enablement plays in creating a new toolset, skillset and mindset for success in 2021.

https://www.linkedin.com/in/ton-verleg-8b31346/

#sales #transportation #logistics #shipping #salesenablement #digitalselling #remoteselling #virtualselling #valueselling #valuestory #storytelling #engagementexperience #CEx #trust #insights #salesreadiness #salescoaching #salestechnology #salestech #sellingtools #salestools

What are the most important strategies and tools to implement for sales enablement going into 2021?

In this interview we talk to Clark Green, the Vice President of Operations & Enablement at Xactly Corp. about his teams dynamic sales growth, transformation and tactics to succeed.

https://www.linkedin.com/in/clarkgreen/

#sales #incentivemanagement #performancemanagement #forecasting #salesenablement #digitalselling #virtualselling #remoteselling #revenueenablement #valueselling #ROI #engagementexperience #CEx #contentmanagement #salestech #salestechnology #salestraining #salestools #sellingtools

A CMO who continues to rely on spam, forms and cold calls is so yesterday. Buyers demand more, and there is a better way to connect, engage and sell by doing less. This according to my interview with Latane Conant, the CMO for leading account-based marketing firm 6sense and a new author with an important book that was the basis of our discussion.

Latane was direct, frank and for a change, she kept our talk G-rated! If you are a marketing leader, you have to get Latane's take on how to outperform by leveraging ABM in a new way to optimize your marketing and sales.

https://www.linkedin.com/in/latane-conant/

#CMO #b2b #marketing #accountbasedmarketing #accountbasedselling #ABM #ABS #buyersjourney #marketingoptimization #salesoptimization #salesperformance #salesenablement #marketingtech #salestech

Why is the Chief Customer Officer so important now to growth success, and what should your strategy focus on for 2021 sales, marketing, customer success and service success?

In this interview with Yamini Rangan, the CCO of Hubspot, we discuss the accelerated shift to digital, remote and economic focused buyers and the leadership and strategy you need to execute in 2021 to be prepared and succeed.

https://www.linkedin.com/in/yaminirangan/

#CRM #CCO #ChiefCustomerOfficer #marketing #sales #customersuccess #service #nurturing #leadership #salesoptimization #assessment #salestechnology #salestech #marketingtechnology #martech #salestools #sellingtools #digitalselling #remoteselling #valueselling #RealizedROI

Virtual selling is here to stay, it is certainly not new, and there is no excuse for poor virtual engagements any longer.

This according to my interview with Alice Heiman, one of the most experienced sales consultants and readiness professionals.

In fact, according to Alice, the winners in 2021 and beyond will be those organizations that not only embrace virtual, but strive to build a world class virtual selling organization.

So how do you get virtual selling right, and what is world class all about?

linkedin.com/in/aliceheiman

#digitalselling #virtualselling #salesperformance #engagementexperience #CEx #remoteselling #salesreadiness #salestraining #salesoptimization #salesstrategy #valueselling #salesenablement #buyerenablement

When the crisis first hit, many companies realized that their best strategy was to circle the wagons, focusing on existing customers and key accounts.

Some of these key accounts are at risk, with many facing budget lockdowns, cutbacks and pressure to consolidate vendors. Others are not cutting back, but accelerating business and digital transformations.

How do you make sure you don’t end up in the discount bin or the chopping block,  evolving from being tactical to being more strategic and capturing new opportunities?

These are just a couple of questions we pose to two key members from the Key Account Management Forum, a research group from the Cranfield School of Management: Dr Javier Marcos Cuevas and Mark Davies.

Learn how proving value delivered and inspiring value opportunities is so important to Key Account Management success into the recovery.

KAM best practices forum: https://www.cranfield.ac.uk/som/research-clubs/key-account-management-best-practice-forum

#KAM #KAMForum #keyaccountmanagement #strategicaccountmanagement #b2b #sales #salesleadership #salesoptimization #salestransformation #salesenablement #valueselling #customersuccess #revenueenablement #valuediscovery #RealizedROI #Realizedvalue #salestechnology #salestech

As a front-line marketer, what should you be doing now to be ready for a better 2021?

In this interview we connect with Shannon McNealy,  a rare mix of creative artist and smooth operator, recently named the Senior Marketing Manager for the Schiele Group, one of the largest print companies in the Midwest, and ex-marketing manager and sales enablement pro for ABCOMRENTS.COM, a leading trade show rental provider.

Shannon has worked for two different organizations in the past 12 months who have had to quickly adapt and pivot, and through this all, you learn a few things - about yourself, your capabilities and what it takes to survive and thrive.

Checkout her journey here - https://www.linkedin.com/in/shanmcnealy/

#b2b #marketing #sales #print #events #contentmarketing #salesenablement #digitalselling #remoteselling #demandgeneration #valuemessaging

Now that we are mostly remote sellers, how do you maximize your time, optimize your sales performance, all while keeping your sanity?

In this interview with CRM expert Jeroen Corthout (co-founder of SalesFlare), we explore how you can take advantage of the remote environment to elevate capabilities and success.

https://www.linkedin.com/in/jeroencorthout/

#CRM #salesenablement #remoteselling #digitalselling #virtualselling #salesleadership #salesoptimization #extrovert #salestransformation #valueselling #salesperformance

The ability to communicate and quantify your unique business value to prospects and customers is essential with today's economic-focused buyer,, and getting a value program developed, launched and scaled is an imperative. So how do you do this quickly and effectively?

In this interview with the Head of Business Value Consulting for sales performance management firm Xactly, Michael Ketchmere discusses his journey to develop and scale an effective business value program in less than six weeks.

We discuss it all including the rapid development process, five steps to assure successful launch, sales process integration, adoption, outcomes and evolution.

https://www.linkedin.com/in/michaelketchmere/

#valueselling #valuemarketing #valuemanagement #businessvalue #valueassessment #jumpstartroi #CLOSE #valuestory #valuestorytelling #valueconsulting #valueengineering #ROI #Valuecalculator #ROIcalculator #salesenablement #salestool #sellingtool #salestech #salestechnology