Evolving Engineering and Construction Brands

Evolving Engineering and Construction Brands

By Engaging PerspectivesBusinessMarketing
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Evolving Engineering and Construction Brands episodes

  • Summer Replay: The Art of Public Speaking and Podcasting w/ Eva Daniel, Founder of The Speak Shop
    • How Eva’s background in speechwriting for Dave Ramsey has paved the way to launching her own business. 
  • Why you are never too good to practice, practice, practice. 
  • Learn what Eva believes is key to launching a successful podcast.  
  • As a technical presenter, you need to incorporate this piece of advice into your presentations 
  • Why you need to cut your content… and then cut some more!
  • And finally, Eva provides the best takeaways and tips for becoming a confident speaker.  

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    34 min
  • Summer Replay: Renewables: Be the Opposite of Risk Averse w/ Marketing & Stakeholder Relations at EDP Renewables and Author of “We Took the Risk,” Tom Weirich
    • The challenges of building an industry brand as well as a corporate brand at the same time 
  • The importance of speaking to all of your customer bases and prioritizing internal communications 
  • Why your brand needs congruency and integrity no matter where you show up 
  • What Tom believes are the top two things you need to invest in as a leader 
  • Why a one-team mentality reduces internal competition and scarcity thinking 

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    We Took the Risk 

    19 min
  • Summer Replay: Sales, Marketing, Proposals and Overcoming Doubt w/ Leisha Ball
    • What Leisha's favorite brand says about her
  • Why/how she started her career at Siemens and in Energy
    • A story of cross-over brands
  • Working for the best drew Leisha to Johnson Controls
  • A journey home and to Kiewit
  • Standing up marketing and proposals 
  • Running large events
  • Managing large social media calendars 
  • How LifePlan guides Leisha's life 

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    21 min
  • Summer Replay: Addressing Las Vegas’s Water Crises by Leveraging Social Media w/ Doa Ross Deputy GM - Eng. @ Southern Nevada Water Authority and Las Vegas Valley Water District
    • Doa, the Deputy General Manager for engineering for both the Las Vegas Valley Water District and the Southern Nevada Water Authority, has been with the organization since 2000.
  • She oversees all major construction and capital program projects, as well as the capital improvement program projects, to serve the community of over 2.3 million residents and over 42 million visitors each.
  • She is proud of the construction of the third intake and the low lake level pump station, which was a major lift for the community and paid for by the community's rates.
  • This infrastructure was needed only if the lake dropped low and it turned out to be a necessity, making Southern Nevada the most secure.
  • She believes that social media and podcasting are unique ways for utilities to reach customers and convey important messages.
  • Doa believes that other utilities can use social media by understanding where their customers are getting their information and meeting them there, to be successful.

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    Listen to Water Smarts Podcast 

    Souther Nevada Watering Schedule 

    38 min
  • The Art of Podcasting and Embracing Technology w/ Founder and Host of Wicked Energy, Justin Gauthier
    • Matthew and Justin discuss the importance of committing to things and being present in the moment, especially regarding family.  
  • They talk about how marketing strategies are constantly evolving, especially with the rise of digital media like podcasts. 
  • Matthew and Justin talk about where the industry stands in terms of digital marketing and branding, emphasizing the need for proper marketing communication, content creation, community management, etc., which play an important role in hiring decisions nowadays.
  • Matthew provides an overview of ROI for podcasting or other forms of content marketing. He explains that it goes through stages and emphasizes the importance of communicating from the customer's perspective rather than just focusing on data.
  • Matthew shares tips, tools, and tricks to make your workflow and businesses more efficient, increase productivity and improve deliverables. 

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    55 min
  • Leveraging a Scientific Approach in Renewables Marketing w/ Head of Marketing, Americas at BayWa r.e. USA LLC, Misty Chioffe
    • Matthew and Misty discuss her engineering, sales, and marketing background and how that helps her translate highly technical knowledge to her customers.
  • Misty shares how testing and proving your marketing methods will help you find your organization's best marketing mix and approach.
  • Misty shares how BayWa r.e. leverages digital media and strives to connect with different audiences across various topics.
  • Finally, Misty shares her brilliant definition of how she defines “brand” and how B2B companies, especially, need to invest seriously in building their brands.

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    33 min
  • Succeeding Through Helping Others Succeed As Guest on Build Your Success Podcast w/ Matthew Winklestine
    • Matthew shares his definition of leadership and the key metric to track if you’re a good leader.
  • Learn how Matthew helps people understand their career motivations and how they can achieve those goals while staying accountable.  
  • Matthew shares the struggles and painful lessons learned from building his business early on and how addressing the hard questions ultimately yielded the right team and focus. 
  • Brian and Matthew talk about why it is essential to be open-minded to this new workforce culture and evolving technology and how highly skilled technical professionals and craftspeople will continue to be significantly valued and compensated as time goes on.
  • Finally, Matthew discusses how you can engage Engaging Perspectives, especially if you and your organization ask these questions: How do we attract customers or new markets? How do we grow a brand and attract talent? How do we influence the safety culture on my project?  

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    29 min
  • How to Uniquely Reach and Recruit Gen Z in the E&C Space w/ Ghostwriter and Creator at the Marketing Millennial, Aidan Brannigan
    • Aidan talks about lessons learned from building a brand on LinkedIn early on and how he has expanded his network and career opportunities.
  • Matthew and Aidan discuss how engineering and construction companies can better market and promote their organizations to attract top-tier talent.
  • Aidan shares how Gen Z college students and young professionals view the concept of career trajectory and how companies need to respect and respond to those unique ambitions and goals.
  • Aidan offers how disconnecting first thing in the morning helps him to stay more present and connected during the balance of his day.

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    29 min
  • Host Matthew Winklestine in the Hot Seat w/ Director of Sales and Marketing at VCP Sales, Hiedi Brooks
    • Matt shares how Engaging Perspectives measures ROI, online and offline, over a year, with brands, large and small.
  • Matt and Hiedi discuss how you may drive people away from your content.
  • Matt highlights how to go deeper with content, challenge your thinking, and resonate with your audience.
  • Matt and Hiedi highlight the value and effort of walking the fine line to show up personally and professionally on LinkedIn and how to push yourself outside your comfort zone.
  • Finally, Matt outlines the top items to focus on when building your LinkedIn presence.

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    40 min
  • The Intentional Convergence of Journalism and Water w/ Founder of Waterloop, Travis Loop
    • How Travis’ deep interest in water and media converged with his launch of Waterloop.
  • Why you need to narrow in and understand your audience base before developing your content.
  • How being an early adopter of social media tools helped Travis build his network and understand how to communicate content most effectively.
  • Why Travis chooses to represent all sides of a story in the water industry and share the positive things that are happening, too!
  • Travis talks about how scheduling his day in 30-minute increments helps him to stay focused and productive as an entrepreneur.

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    Waterloop

    31 min

About Evolving Engineering and Construction Brands

From the publisher's feed

Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football.