Evolving HubSpot

Join Daryn Smith, CEO of Huble, on this episode of the Evolving HubSpot Podcast as he sits down with Susanne Seitinger, Director of AI and Machine Learning Product Marketing at Amazon Web Services, live from INBOUND 2024 in Boston. 

In this insightful episode, they explore the rapid evolution of AI, discussing AI assistants, co-pilots, and the transformation of business and marketing landscapes.

Susanne shares her expertise on the game-changing applications of AI, including AWS innovations like Amazon Bedrock and SageMaker, and how these tools empower companies like HubSpot to move faster and smarter. 

From generative AI's rising impact to future breakthroughs in multi-agent collaboration, this episode explores the practical ways AI is reshaping industries, improving productivity, and pushing the boundaries of what's possible in business and personal tech.

If you're curious about how AI will influence your work or looking for actionable insights on implementing AI-driven tools, this episode is a must-listen.

Tune in to understand how to get started with AI today and stay ahead in this exciting era of technological innovation.

Enjoy the show and don’t forget to like, comment, and subscribe!

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the latest episode of the Evolving HubSpot podcast with Daryn Smith, recorded live at HubSpot’s INBOUND 2024 event in Boston. 

Join us as we explore the most exciting announcements from day one of the event and dive into how these innovations will impact businesses moving forward. 

Here’s what you can expect:

1. Breeze AI and AI Agents: Redefining HubSpot's Future

HubSpot’s newly launched Breeze AI is setting the stage for a new era of business operations. Daryn shares his insights into AI agents, categorising AI in ways that revolutionise how businesses can leverage these tools to streamline operations and improve customer experience.

2. Breeze Intelligence: Ushering in the AI-First Interface

Learn how HubSpot’s Breeze Intelligence is shifting from traditional coding interfaces to AI-first experiences, making data enrichment and customer interaction more intuitive. Daryn explains the significance of this move and how businesses can benefit from AI-driven interfaces.

3. Sensitive Data Tools: A Breakthrough for Industry Transformation

HubSpot's latest tools for handling sensitive data, including financial and medical information, are game-changers for industries like healthcare. Daryn discusses how these updates, along with HIPAA compliance, are opening doors for businesses previously limited by data security concerns.

4. Custom Preference Centres: Enhancing Customer Communication

Subscription management just got easier with HubSpot’s custom preference centres. Daryn highlights how these updates will benefit large, multi-brand companies by providing more tailored communication options, leading to better customer engagement.

5. The INBOUND 2024 Experience: Insights and Personal Reflections

We wrap up with Daryn’s personal reflections on the event, from energising conversations to 

his excitement for upcoming leadership tracks and AI’s potential to transform how we interact with customers.

Tune in for an insightful discussion on the future of AI, data security, and business transformation.

Don’t forget to like, comment, and subscribe for more exciting updates and trends!

#INBOUND24 #BreezeAI #HubSpotInnovation #AIinBusiness #DigitalTransformation #DataSecurity #CustomerExperience

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the Evolving HubSpot podcast, hosted this week by Verity Dearsley, the Chief Customer Officer at Huble. 

This week, we are coming to you from Inbound 2024 in Boston where we have just heard the latest HubSpot product updates live from HubSpot’s Co-Founder, Dharmesh, as well as their CEO, Yamini, and the EVP of Product, Andy. 

Joining her today is our CEO, Daryn Smith, our Chief Strategy Officer, Amy Dwyer, our Chief Creative Officer, Anthony O’Connor, and our Chief Technology Officer, Rowan Reid.

In this episode, we’ll explore HubSpot’s newly rebranded Breeze AI tools, which are designed to simplify complex tasks and enable businesses to operate more efficiently. 

We’ll also dive into Breeze Intelligence, where HubSpot’s integration of Clearbit provides enhanced customer data enrichment and intent insights for sales and marketing teams. 

Beyond the technical updates, our team will share their insights on how AI evolution is reshaping customer journeys and day-to-day business operations, alongside a discussion on AI agents and co-pilot tools, which automate routine tasks while allowing for personalised experiences. 

Additionally, we’ll discuss how leadership is adapting in this era of rapid technological advancements, focusing on the role of leadership in the AI era to foster innovation and guide teams through these transitions.

Finally, we wrap up the discussion by chatting about the new custom preference centre, the role of AI in driving personalisation, HubSpot's API expansions for greater platform flexibility, and the future of AI in business, exploring how these innovations are set to reshape industries and create new opportunities for growth.

This conversation goes beyond just talking about features, offering real insights into how AI and HubSpot’s latest updates are changing the way businesses operate.

We hope you enjoy the episode!

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid.

In this episode, we dive deep into the upcoming INBOUND 2024 event, sharing our thoughts and predictions on the major themes we expect, including HubSpot’s focus on AI innovation and community engagement.

We also cover the latest HubSpot product updates that will impact users leading up to INBOUND, including key features like export approvals, enhancements to legal basis tracking, and a new account insights page.

Here’s what we’ll be covering:

• INBOUND 2024 Predictions: What to expect from HubSpot’s major product announcements, focusing on AI advancements and community-building tools.
• Export Approvals: A new admin feature to better manage CRM exports, enhancing security and control.
• Legal Basis Tracking: Changes to email tracking for contacts without a legal basis, ensuring better privacy compliance.
• Account Insights Page: A new page designed to help admins maximise their HubSpot usage through tailored recommendations.

We hope you enjoy the episode and stay tuned for more HubSpot updates from Matthew and Rowan!

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid.

In this episode, we delve into the latest AI-driven innovations within HubSpot’s Sales Hub as we gear up for the upcoming INBOUND 2024 event. 

Joining us is Rowley Cubbit, Sales Director at Huble, who shares his insights on how these new tools are transforming the sales process.

We also explore key updates, including advancements in lead scoring, dynamic sequences, and the introduction of AI-powered meeting summaries - all designed to enhance sales efficiency and effectiveness.

Here’s what we’ll be covering:

• INBOUND 2024 Expectations: Discussing the anticipated AI tools and features set to be unveiled at INBOUND, with a focus on their impact on sales teams.
• AI in Lead and Deal Scoring: How HubSpot’s AI-driven lead and deal scoring is revolutionising prioritisation and helping sales teams focus on the most promising opportunities.
• Dynamic Sequences: The introduction of dynamic sequences in HubSpot, allowing for more personalised and adaptive outreach strategies.
• Meeting Preparation and Summaries: Exploring AI tools that provide comprehensive meeting prep and summaries, enabling salespeople to focus more on the human elements of selling.
• Form and Report Updates: Exciting new features like multi-step forms, conditional logic, and AI-driven report generation that improve data management and reporting.

We hope you enjoy this episode! Matthew and Rowan will be at INBOUND 2024 in Boston, so feel free to reach out if you'd like to connect in person.

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the latest episode of the Evolving HubSpot podcast with Daryn Smith. In this episode, we dive deep into the future of AI in sales and marketing, along with some fascinating reflections on Daryn's career. Here's what you can expect:

1. AI in Sales: 2026 and Beyond

We kick things off with a look into the future. Daryn shares his predictions on how AI will transform global sales strategies, where, post-2026, AI will take over many of the tasks that currently fall on salespeople, allowing them to shift their focus entirely toward customer relationships and problem-solving.

2. AI's Role in Building Consumer Trust

Shifting gears to marketing, Daryn discusses how AI's growing presence in marketing strategies is affecting consumer trust and how brands will need to be transparent about when AI is used and ensure clear references and sources to maintain consumer confidence in the age of AI-driven marketing.

3. AI Adoption: Risks and Rewards

Daryn offers valuable insights into the current landscape of AI adoption. He discusses the challenges faced by early adopters of AI solutions and the indecision among companies weighing whether to embrace new technologies. 

Join us for a thought-provoking discussion packed with actionable insights for business leaders, tech enthusiasts, and marketing professionals.

Don’t forget to like, comment, and subscribe for more exciting updates!

#AI #SalesTech #MarketingInnovation #DigitalTransformation #AIFuture #HubSpotAI #Leadership #CareerAdvice

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid.

In this episode, we dive into the latest HubSpot product updates, prepare for the upcoming INBOUND 2024 event, and discuss our involvement in the Close the Gap charity campaign. 

We also explore key feature releases, including exciting improvements to mobile optimisation, workflow health tracking, and new functionality in HubSpot’s mobile apps.

Here’s what we’ll be covering:

• INBOUND 2024 Predictions: Anticipate what’s coming from HubSpot at this year’s INBOUND event, with a particular focus on AI sales tools and enhanced CRM features.
• Social Inbox Redesign: HubSpot’s re-envisioned social inbox now integrates platforms like YouTube, enabling social media managers to manage all their channels in one place.
• Stage Tracker for Associated Records: A new visual update that helps salespeople track deals and associated records within HubSpot more efficiently, reducing clicks and improving productivity.
• Mobile App Improvements: Explore the latest UI updates and expanded functionality of HubSpot's mobile apps, including support for custom objects and enhanced lead management on the go.
• Data Backup and Restore: HubSpot’s new data backup feature allows users to restore data from backups created within the last 14 days, providing peace of mind for managing CRM data.

We hope you enjoy this episode! Matthew and Rowan will be at INBOUND 2024 in Boston, so feel free to reach out if you'd like to connect in person.

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to another episode of the "Evolving HubSpot Podcast," hosted by Matthew Creswick and Rowan Reid.

In this episode, we dive into the latest updates and predictions for HubSpot, including insights on the upcoming Inbound 2024 conference. We also discuss the evolution of AI tools within HubSpot, the impact of the Clearbit acquisition, and a roundup of smaller yet impactful updates.

In this episode, we focus on:

• Inbound 2024 Predictions: What to expect from HubSpot at this year’s Inbound conference, including potential AI advancements and updates to Commerce Hub.
• AI Tools Integration: The current state of AI tools within HubSpot, their potential for solving bigger business challenges, and what we hope to see announced at Inbound.
• Clearbit Acquisition: HubSpot’s acquisition of Clearbit, how it might integrate within HubSpot’s existing ecosystem, and potential new features focusing on company insights and buyer intent.
• Cookie Consent Banner: Transition to version two with improved configurations for better compliance and customisation.
• Data Validation Rules: Introduction of new validation rules for standard properties in CRM, ensuring cleaner data.
• CSV Import for Datasets: Ability to import CSV files to create datasets, enabling enhanced reporting without extensive data formatting.
• DataSync Testing: New feature allowing users to test DataSync setups before activation.
• Custom Date-Time Properties: Introduction of custom date-time properties for more precise data entry and automation.

We hope you enjoy this episode! Matthew and Rowan will be at Inbound 2024 in Boston, so feel free to reach out if you'd like to connect in person.

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the second episode of the Evolving HubSpot podcast with Daryn Smith! In this episode, we explore some critical developments and innovations in the world of HubSpot. Here’s what you can expect:

1. Google’s Non-Acquisition of HubSpot:

We kick off by discussing the recent news that Google will not be acquiring HubSpot. 

Daryn shares his disappointment over the acquisition falling through and reflects on the potential benefits that Google’s entry into the CRM ecosystem could have brought, particularly in creating competition against Microsoft’s comprehensive tech stack.

Daryn explores how HubSpot's "crafted, not cobbled" message might need adjustment and the implications this development has for HubSpot's strategic direction and the broader market.

2. The Current Market Environment:

Daryn dives into the current state of the market, highlighting the lack of urgency in CRM front-office decisions and the opportunity for growth through innovation despite the market's limbo.

Discover how companies can navigate this environment by improving customer experience and leveraging digital transformation projects to gain market share when the market rebounds.

3. HubSpot’s New Features:

Learn about HubSpot’s latest features, including the Customer Success Workspace and Deal Approvals. 

Daryn explains how these tools streamline customer success processes, manage satisfaction and engagement, and simplify deal approval workflows for larger organisations.

4. AI and Innovation at Huble:

Explore the exciting AI innovations at Huble as Daryn discusses the importance of continuous innovation. 

He shares how AI vectors are being used to retain and use knowledge, viewing AI as an intern that learns and grows within the company to improve efficiency in sales, service, and marketing functions.

Daryn also encourages businesses to start using AI and integrate it with tools like HubSpot, Slack, or Teams, highlighting the potential of AI in replacing traditional CRM CPQ functions.

Join us for an insightful conversation packed with valuable information for marketing professionals, tech enthusiasts, and business leaders.

Don't forget to like, comment, and subscribe for more updates!

#HubSpotPodcast #GoogleNonAcquisition #HubSpotFeatures #DigitalTransformation #EvolvingHubSpot #ArtificialIntelligence #SeekEvolution

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us