Evolving HubSpot

Welcome to the 'Evolving HubSpot Podcast', hosted by Matthew Creswick. In this episode, Matt is joined by Maria Christoforidou.

Maria is the Team Lead of EMEA at Huble Digital and shares her valuable insights into the world of AI in marketing, spanning content creation, data analytics and automation. Matt and Maria also delve into the reasons why AI has not yet revolutionised the marketing industry and explore the necessary steps and changes required for it to become a game changer.

In this episode, you'll learn:

• The evolving role of AI in marketing and its impact on content creation, data analysis, and automation.
• How AI is transforming content generation while addressing the need for improved quality and customisation.
• The valuable insights and patterns that AI can uncover in data analysis, streamlining reporting and data interpretation.
• The delicate balance between AI automation and the necessity of human decision-making and oversight.

In this episode, our guest, Maria Christoforidou, takes us on an insightful journey into the world of AI in marketing and its impact on content creation, data analysis, and automation. Join us as we discuss the evolving landscape of AI tools and their practical applications in marketing. Don't miss it!

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the "Evolving HubSpot Podcast'' hosted by Matthew Creswick. In this episode, Matt is joined by Jeffrey DeAnna, the head of North America Solutions Architect team at Huble Digital.

Jeffrey brings his extensive experience in CRM development and customisation to the table as he discusses the transformative potential of React in HubSpot's ecosystem.

In this episode, you'll discover:

• How React, a JavaScript library, revolutionises HubSpot's UI customisation.
• The impact of React on security enhancements within HubSpot.
• Real-world examples of how React can streamline processes, improve user adoption, and integrate seamlessly with other platforms.
• Insights into the evolving landscape of CRM customisation in HubSpot, Dynamics, and Salesforce.
• The role of React in bridging the gap between user-friendliness and extensive CRM functionality.

This episode offers a deep dive into the power of React in HubSpot, providing valuable insights for businesses looking to leverage the platform's full potential.

Join us as we explore the endless possibilities of HubSpot customisation with Jeffrey DeAnna. Don't miss it!

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. Join us on this week's episode as we dive deep into the world of HubSpot CRM and how it has been catering to increasingly complex customer needs.

Our guest this week, Daryn Smith, CEO at Huble, offers an insider perspective on the evolving landscape of CRM and marketing automation. He recaps exciting updates from INBOUND23 and deep dives into how this changes the industry.

In this episode, you'll discover:

• Insights from Daryn on HubSpot's new product updates and what to anticipate in the coming weeks.
• Key takeaways from INBOUND23, including insights from Dharmesh Shah's captivating keynote and the visionary perspective on the future of HubSpot.
• The revamped Sales Hub, featuring game-changing AI-powered forecasting, lead management, and dynamic prospecting workspace.

This episode delivers valuable insights on HubSpot's latest product updates and key takeaways from INBOUND23. Don't miss it!

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. Join us on this week's episode as we dive deep into the world of HubSpot CRM and how it has been catering to increasingly complex customer needs.

Our guest this week, Laura Susnea, Senior CX Consultant at Huble, provides an insider look into the rapidly changing landscape of CRM and marketing automation.

In this episode, you'll learn:

• How the introduction of customer journey reports by HubSpot allows for precise mapping of customer journeys and bridging the gap between marketing and sales.
• The significance of CRM touchpoints, such as contact creation and deal stages, in aligning the customer journey with internal lead management processes.
• Laura's insights on effectively using customer journey reports in conjunction with other tools like campaign briefs and attribution reports.
• The practical application of customer journey reports in optimising marketing campaigns and improving conversion rates.

This episode provides valuable insights into the marketing industry's dynamics and the practical application of Customer Journey Reports. Don't miss out!

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. Join us on this captivating episode as we dive deep into the world of HubSpot CRM and how it has been catering to increasingly complex customer needs. 

Our guest this week, Rowley Cubitt, Sales Director from EMEA at Huble, provides an insider look into the rapidly changing landscape of CRM and marketing automation.

In this episode, you'll learn:

• How Rowley’s sales career started with a deal at Manchester City Football Club and evolved into a leadership role at Huble.
• How the perception and functionality of HubSpot have evolved from being purely a marketing tool to a comprehensive CRM platform.
• The importance of non-sexy features like data management and security in winning enterprise deals.
• The challenges and opportunities brought by the COVID-19 pandemic, and how it accelerated digital transformation.
• Rowley's prediction for the future of HubSpot, especially with the upcoming Inbound23 event.

Whether you're in sales or marketing, this episode offers invaluable insights into what it's like on the front lines of a rapidly evolving industry. Don't miss out!

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. This inaugural episode features an in-depth conversation with Daryn Smith, the CEO of Huble Digital. As an exploration into the world of HubSpot, this podcast delves into the evolution of both HubSpot as a platform and how businesses utilise it over time.

In this episode, Daryn shares his journey from a computer science background to becoming CEO of Huble Digital, a company focused on aiding businesses in their HubSpot-based front office evolution. 

He also covers how HubSpot has transformed over time, transitioning from a marketing automation platform to a comprehensive front-office tech stack that integrates sales, service, and marketing seamlessly, and how this evolution corresponds to the ever-changing landscape of business and customer expectations.

He concludes the episode by looking at the future of HubSpot's product offerings, foreseeing a growing integration of AI capabilities. This AI-driven future would enable businesses to harvest and leverage data across their front office operations in real time, making informed decisions and driving engagement more effectively.

Join us in this dynamic exploration of how HubSpot and businesses are evolving in tandem to thrive in a fast-paced digital world.

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us