Evolving Industry

The demise of third-party cookies in Google’s Chrome internet browser is nearly upon us, but how will it really impact ad vendors and e-commerce platforms? 

Will mounting regulations and data privacy concerns cause a massive paradigm shift in digital marketing? Is Google's pivot simply a power play to corner the analytics market under the guise of discretion?

Intent aside, Donal Casey, Senior Consultant at Intevity, thinks the event will lead to some tough conversations within marketing departments about the intentionality behind data usage. Tune in as Donal helps us break down what the death of third-party cookies will mean for the future of data analytics. 

Join us as we discuss:

• [2:48] What Google Analytics stands to gain from the Cookie revolution

• [12:18] How third-party vendors might respond to new data protocols 

• [24:08] Performance concerns and the future of zero-party data

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Data is digital gold for e-commerce businesses, so why do so many of them struggle with data management?

Perhaps it’s because many business leaders view data management as a means to an end rather than an integral part of their organization’s strategic initiatives.

But proper data management isn’t a one-and-done project. It’s a cultural mindset that executives who want to achieve exponential growth must embrace.

Intevity’s Eric Webster, Director of Digital Solutions, and Mike Wiseman, Senior Data and Business Intelligence Architect, stop by to help unpack why so many companies struggle with data processes.

Join us as we discuss:

• [3:34] Why so many organizations have gaps in their data processes

• [13:54] The need for a champion in data-driven initiatives 

• [24:33] How a common data language amongst stakeholders sparks growth

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Headless commerce platforms have become all the rage in large corporations like Google and Amazon. But are these customizable solutions the right fit for your organization’s roadmap for growth? When is the right time to make the switch, or should you?

These are the types of conversations we love at Intevity. In the first part of our internal series, Jason Anthony, Senior Consultant and Software Engineer, and Eric Webster, Director of Digital Solutions, join the studio to share their thoughts.

If you’re curious how headless commerce can help scale your business by supercharging the customer experience, you won’t want to miss these insights.

Join us as we discuss:

• [3:15] When it’s time to move on from legacy systems

• [12:57] How to determine the right platform for your needs

• [23:31] Small, simple solutions versus one-size-fits-all platforms

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

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Pet supply retailer Chewy is renowned for building a customer-first culture that covets brand loyalty. So how did they do it?

According to Remya Narayanaswami, Chewy’s Senior Director of Loyalty, it starts with having leadership who can clarify an enterprise-wide goal. Only then can internal teams check their egos at the door and keep organizational priorities in order.

After an impressive stint with Amazon, Remya is now empowering her Chewy team to bring their customers solutions by getting ahead of customer problems. She gives us an exclusive peek into how she facilitates vastly divergent ideas and why a company’s operational “paper cuts” are a cultural issue.  

Join us as we discuss:

• [7:00] Aligning internal priorities to stem pushback on company initiatives

• [18:07] Building a digital experience from a blank canvas

• [26:04] Filtering real contributors from the well-intentioned for new projects

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How do centuries-old legacy brands maintain relevance while honoring the long-standing traditions that got them to where they are today?

Diana Haussling, General Manager of Consumer Experience & Growth at Colgate-Palmolive, put it simply — you must evolve at the speed of culture.

Diana shares her unique insights on the privileges of working with iconic brands and the challenges of balancing innovation with heritage in a fast-moving market.

If you’re interested in how conventional brand management intersects with contemporary operational models, then you won’t want to miss this episode.

Join us as we discuss:

• [5:02] Finding the North Star that can future-proof your brand

• [13:38] The importance of jumping on cultural moments

• [19:43] Why understanding your organization’s strengths is a superpower

• [25:08] Taking the negativity out of conversations around motivations
  

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

As generative AI continues to infiltrate the global workforce, how do business leaders and their teams determine which AI tools will actually drive value to their operations?

Kishore Aradhya, an adjunct professor at Northeastern University’s College of Engineering, is teaching his students to ask one simple question when categorizing AI tools.

“What problem are you typing to solve?”

With decades of experience as a software engineer at companies like Staples, Bose, and Stanley Black & Decker, Kishore explains why flexibility and critical thinking will be essential in an AI-empowered workforce.

Join us as we discuss:

• [1:52] The need for programmers to develop a problem-oriented mindset

• [11:03] How AI will help businesses navigate large organizational shifts

• [21:23] Why choosing specializations will be difficult for future talent 

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

As Americans continue to cut their cable TV cords and explore new digital avenues for entertainment, retailers are scrambling to find new ways to get their products in front of consumers.

Rob Gonzalez, Co-founder and CMO of Salsify, believes that today’s brand storytelling starts right where customers now interact with products the most —  their detail pages on website storefronts. By optimizing descriptions, images, and other related digital media, companies can move their products up the rankings and in front of more shoppers.

Tune in as we break down the future of brand storytelling in the online marketplace, how AI tools will impact it, and a GDSN conundrum.

Join us as we discuss:

• [3:15] Retailers’ massive shift into e-commerce over the last decade

• [11:06] Overcoming friction points for new product launches

• [20:37] How AI tools will factor into brand storytelling

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Gerry Mecca">Gerry Mecca has been monitoring IT systems since the early ‘80s, so he can truly say he’s seen it all.

He’s helped guide more than a dozen organizations through decades of unprecedented change, from small nonprofits to Fortune 10 companies. Today, he’s still going strong as one of the industry’s leading consultants.

You won’t want to miss some of Gerry’s incredible war stories around change management, keeping a team’s eye on the prize, and a wild M&A experience for the books.

Join us as we discuss:

- [5:16] Decoupling IT systems in a merger about-face

- [16:20] Cutting a team’s teeth during abrupt change

- [26:33] Building a culture of ownership that stays the course

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Customer analytics are critical to understanding consumer behavior, preferences, and market trends. So lots of businesses pay top dollar to data research partners to help them gain insight into their brand’s patrons. 

But Ian Dewar">Ian Dewar, Senior Director of Global Strategy at Anthropologie"> Anthropologie, believes most companies have all the data they need right under their noses. They just have to do a little digging.

Ian pulls back the curtain on how his organization orchestrates consumer data to enhance customer loyalty and promote greater collaboration across internal teams.

Join us as we discuss:

- [00:06] Why all the data you need for customer analytics is under your nose

- [12:30] A data-informed approach to customer loyalty

- [25:25] Collaboration across internal functions and talent development

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Hollywood has made a killing over the last few decades with sci-fi hits featuring sentient AI and human-like artificial constructs. But what if future chatbots transcended fiction by replicating authentic human interaction? What if they really could grasp the human experience?

Join us as we discuss:

- The balance between human-like AI and the uncanny valley (3:44)

- Why interhuman dynamics matter in conversational AI training (11:03)

- If virtual companions will eventually supplant human interactions (20:09)

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