Evviva Brands Podcasts

In our last episode we discussed how to gather the evidence base for your brand, or the big idea derived by insight that the brand will be positioned around. This week, Evviva’s Executive Strategy Director, Stephen Stewart, is calling the next play. He shares how to take your insight and create it into a long term plan for your brand and achieve your business goals. It’s not an easy task, but with his step by step playbook, you’ll be able to understand the game and start making plays of your own.

What does your brand need to do? Who does it need to do these things for? How does it need to do these things? This week's episode focuses on building a strong evidence base as you conduct research to develop your brand.

Ever wonder "what's a brand?" It's more than a name and a logo. It's how you experience the company and the most visible, important expression of business strategy. In this introductory podcast Evviva Brands' chief strategist talks about how the best brand agencies think about brands and branding.