In this episode of the Digital Public Relations Podcast hosts Busola, Alex, and Sandy explore how Taylor Swift’s Life of a Showgirl era fuses personal storytelling with digital PR, from her Travis Kelce engagement reveal to smart podcast and social media tactics.

0:00 – 0:35: Intro

0:36 – 2:20: Engagement Announcement Strategy

2:21 – 5:00: Fan Involvement and Easter Eggs

5:01 – 7:40: Cross-Fanbase and Media Power

7:41 – 10:15: Authentic Storytelling and Two-Way Communication

10:16 – 12:30: Social Media’s Role in the Campaign

12:31 – 14:15: Classroom Connection & Takeaways

14:16 – 15:00: Closing & Outro

Resources:

Breakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Pearson Education.

Smith, R. D. (2023). Strategic Planning for Public Relations (6th ed.). Routledge.

Marwick, A., & Boyd, D. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158.

www.billboard.com/music/music-news…cord-1236052814/

www.businessinsider.com/taylor-swift-…-promo-2025-8

www.billboard.com/music/pop/swifti…wift-1235846630/