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On this episode of The WP Minute+ podcast, Matt Medeiros and Pathfinder SEO’s Lindsay Halsey discuss the evolving landscape of SEO. They explore the importance of human connection in content creation, the challenges of attribution in SEO, and the emerging concept of Answer Engine Optimization. Lindsay emphasizes that while AI is reshaping search, genuine content and human expertise remain crucial for success. They also ponder the future of fractional work in the SEO industry and the ongoing debate between an open vs. closed web.

Takeaways:

• Creating genuine content is key to SEO success.
• AI is reshaping the landscape of search and SEO.
• Human connection is more important than ever in content creation.
• Answer Engine Optimization is a valuable strategy for SEO.
• Attribution in SEO is becoming increasingly complex.
• AI can be a tool for enhancing SEO, not a replacement.
• The best customers for SEO services are often local businesses.
• Fractional work is becoming more accepted in the SEO industry.
• Investing in a website remains crucial for brand identity.
• Showcasing the human element in content can improve engagement.

Important Links:

• Pathfinder SEO
• The WP Minute+ Podcast: thewpminute.com/subscribe