In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree.

They look at UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk.

They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.