As female founders, we’re taught to say “yes” to every opportunity, every connection, every idea. But the truth? Saying “no” is the most profitable move you’ll ever make.

In this episode, I break down how to evaluate opportunities like a true strategic operator:
• The 3 types of leverage every founder should measure decisions against (people, cash, and multipliers)
• Why the best operators obsess over what they don’t do
• How to put a dollar value on your time using your target exit valuation
• A simple rule to instantly decide if something is worth your energy or a distraction

If you’re scaling toward $10M, $30M, or even $50M — learning to say “no” might be the single biggest unlock for your revenue, valuation, and peace of mind.

• Female founders scaling

• When to say no in business

• Scaling strategy

• Enterprise value

• Business leverage

• Founder time value

• Strategic operators

• Private equity mindset for founders

• Business valuation growth

The Power of 1% Gains: How Small, Consistent Actions Lead to Massive Results

• Small improvements don’t feel sexy, but they’re what drive massive, long-term results.
• Understand the concept of marginal gains and how they lead to exponential growth.
• Learn how to apply the 1% gains framework to key areas of your business.
• Discover the power of compounding and why consistency beats intensity.

WANT MORE?

Follow Lacey on Instagram ⁠HERE⁠.

Visit the Website to Learn More HERE.

In this podcast episode I am walking you through How to Play the Long Game Like a Capital Strategist! Don't make the same mistakes as everyone else that is keeping them broke...think differently, move differently, build differently.

In this conversation, Lacey discusses the importance of understanding premium buyers and how to effectively market to them. She emphasizes the need to balance pain-based and identity-based marketing strategies, highlighting the significance of aligning with buyers' aspirations and identities. The discussion covers the psychology behind high ticket sales, the concept of a status ladder in buyer decisions, and the various archetypes of buyers. Lacey encourages marketers to focus on selling alignment with the identity their clients aspire to achieve, rather than just solutions to their problems.

Takeaways

• Stop selling solutions alone; focus on premium buyers.
• High caliber customers buy based on alignment with their identity.
• Balance pain and desire in marketing strategies.
• Aspirational buyers seek legacy and expansion.
• Status matters in buyer decisions; they crave recognition.
• Clients join for identity alignment, not just revenue goals.
• Understand what status your audience is protecting or ascending into.
• Pain-based marketing addresses problems; identity-based marketing addresses aspirations.
• Reflect buyers' self-image to sell effectively.
• Selling alignment with identity attracts premium buyers.

premium buyers, high ticket sales, pain-based marketing, identity-based marketing, buyer archetypes, status ladder, marketing strategies, client alignment, sales psychology, elevated clients

In this conversation, Lacey discusses the critical decision-making process for founders regarding whether to pivot their business strategies or remain patient and consistent. She emphasizes the importance of understanding market dynamics, consumer behavior, and the need for small refinements rather than drastic changes. Lacey provides tactical questions to help entrepreneurs assess their strategies and highlights the significance of building trust through consistency in messaging and offerings. The conversation serves as a guide for founders to navigate the complexities of entrepreneurship, especially in challenging market conditions.

Takeaways

• Founders often struggle with the decision to pivot or stay patient.
• Chasing short-term wins can hinder long-term success.
• Small refinements can lead to significant results.
• Frequent pivots can damage audience trust and credibility.
• Understanding market dynamics is crucial for decision-making.
• Emotional resilience is key in navigating business challenges.
• Data-driven decisions are more effective than fear-based ones.
• Creative fatigue can be mistaken for misalignment.
• Consistency in messaging builds consumer trust.
• Patience and optimization are essential for sustainable growth.

Keywords

business strategy, pivoting, patience, consistency, market dynamics, decision making, creative fatigue, trust, entrepreneurship, growth

WANT MORE OF LACEY?

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WORK WITH US HERE.

In this conversation, Lacey discusses the challenges businesses face during economic downturns and the importance of adapting strategies to sustain growth. She emphasizes the need for a strong brand identity, understanding buyer psychology, and effective positioning to thrive in a recession. Lacey shares insights on how to build trust and certainty with customers, and the significance of refining messaging to resonate with changing market dynamics. The conversation highlights actionable strategies for entrepreneurs to navigate uncertainty and maintain business success.

Takeaways

• The hardest part about business is actually staying in business.
• The market will always be changing, and businesses must adapt accordingly.
• It's crucial to focus on sustaining and growing a business, not just achieving success.
• Understanding buyer psychology is key during economic downturns.
• Creating safety and certainty for buyers can lead to increased sales.
• A strong brand identity and movement are essential for long-term success.
• Positioning and messaging should be refined to meet current market needs.
• Recession-proof businesses are proactive, not reactive.
• Small tweaks in strategy can lead to significant improvements in business performance.
• Building trust and community around a brand can help businesses thrive in any economy.

Chapters

00:00 Navigating Business Challenges During Tough Times

10:47 Key Strategies for Thriving in a Recession

14:47 Positioning and Messaging for Success

19:58 Building a Strong Brand Identity and Movement

21:57 Adapting Without Overhauling: The Importance of Context

25:15 Thriving Through Clarity and Consistency

28:13 New Chapter

Keywords

business growth, recession strategies, market adaptation, buyer psychology, brand identity, positioning, economic downturn, sales strategies, marketing, entrepreneurship

WANT MORE?

Follow Lacey on Instagram ⁠HERE⁠.

Work with Us HERE.

This isn’t just a meditation.

It’s a full-blown wealth reprogramming.

A neural reset.

A frequency shift.

A subconscious override for the woman who is done operating from scarcity, hesitation, or contraction.

Inside this 10-minute guided experience, we rewire your beliefs at the root.

We dissolve the doubts.
We re-code your brain for receiving.
And we anchor you back into the truth:

✨ Money flows to you — in ways known and unknown.
✨ You are safe to want more.
✨ You are built for wealth, and wealth is built for you.

Let this become part of your daily rhythm.
Let this become your new normal.

Press play.

And watch what happens.

You don’t need another offer. You need a business that’s impossible to misunderstand.

In this episode, Lacey Madison breaks down the invisible reasons your offers aren’t converting — and it has nothing to do with how good they are. It’s about how buyable they are. We’re talking bloated product suites, backwards funnels, nonlinear buyer journeys, and the emotional friction you don’t even realize you’re creating.

If your sales are plateauing and your team feels scattered — this is the intervention you didn’t know you needed.

Let’s make your business make sense again — to your clients, your team, and your bank account.

WANT MORE?

Follow Lacey on Instagram ⁠HERE⁠.

Work with us HERE.

In this season-opening episode, Lacey takes you behind the scenes of what it really means to have built a billion-dollar career portfolio — and why that number doesn’t impress her nearly as much as you’d think.

She also shares the very human evolution that led her to walk away from the “guru” archetype — and instead, stand as a guide for the women rewriting the rules of business.

This is the episode where we lay it all down with what this new season of the podcast is here to actually give you

Spoiler: it's not just more noise, it’s clarity, proximity, depth, and transformation for female founders ready to build the kind of businesses that don’t break when you grow.

If you’ve ever looked at someone “successful” and wondered what’s really going on behind the highlight reel, this is the one to press play on.

🎧 Welcome to your next era. Let’s begin.

WANT MORE?

Follow Lacey on Instagram ⁠HERE⁠.

Work with Us HERE.

What I Would Do If… I Needed to Close More High-Ticket Sales Without Getting on More Calls 👇🏻
You’re great at sales calls. You’ve done them. You’ve closed them.
But now you’re stuck—because there are only so many hours in a day, and you physically can’t scale if the only way to close is through more time-consuming calls.
And yet, you see others selling $10K, $25K, even $50K+ offers without ever getting on a call.
So what’s missing?
What are they doing differently?
Here’s exactly what I would do if I needed to start closing more high-ticket sales without adding more calls to my calendar.
1. Figure out which areas of my business I need to delegate, automate and scale to make room for sales strategies that feels aligned to me
2. Pre-Sell Buyers Before they get into my world so that trust, certainty and safety is built BEFORE they get into a room, in the DMs or on a call with me
3. I would utilise a proven, predictable sales process that works no matter the sales environment so that I could take my 1:1 calls, 1:many, or move people to a sale in the DMs or on a stage…