A good executive coach with many years of experience, working in an Indian metro city, typically costs between 20 thousand rupees to a lakh a session.

There are multiple reasons for this. First, training to be a certified coach is expensive. Second, executive coaches work with such a niche, small, group of clients, so they get to and need to charge to the world.

But this, the steep price tag, informs so much about executive coaching. The price tag shapes who gets to go to an executive coach. It informs the kinds of problems executive coaching tends to solve. That price tag is also why we understand so little about executive coaching.

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