Lida Citroën discusses her book "Control the Narrative" and how executives can build, pivot and repair your reputation. Everyone has a personal brand, either by design or default. And your reputation is one of the most critical determinants of your career success. Lida is a TEDx speaker and a personal branding and reputation management expert. You've seen here in places like MSNBC, Forbes, and Bloomberg. Listen for three action items you can use today.

Host, Kevin Craine

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