In this episode of Executives Unplugged, Keith sits down with Wayne Morris, founder of RVNU and seasoned Chief Revenue Officer for multiple Silicon Valley startups. Wayne shares his transformative insights on go-to-market strategies, building sustainable sales teams, and the critical role of truth in creating long-term success.

💡 Key Topics Covered:
 • How to diagnose product-market fit and go-to-market fit.
 • The truth-driven approach to selling and why it builds trust and success.
 • Structuring sales team incentives for long-term growth and customer success.
 • Leadership lessons from Silicon Valley and beyond.
 • Wayne’s wild journey from London to Silicon Valley.

Whether you’re a founder, sales leader, or just curious about what it takes to thrive in high-growth startups, this episode is packed with practical advice and compelling stories.

📍 Take Wayne’s Free Go-to-Market Assessment: RVNU.co
You can find his Go-To-Market framework one pager highlighted on this post: https://rvnu.substack.com/p/rvnu-017-exposing-if-a-startup-will
Direct link to the one page image: https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fadf1d891-263a-4bd1-ba16-9d96e0a4f152_2378x1326.png

📧 Connect with Host Keith Cowing: kc.coach
Share your thoughts and feedback—Keith responds to every listener!

If you enjoyed this episode, please like, subscribe, and share it with someone who might find it valuable. Don’t forget to leave a review to help others discover Executives Unplugged!

Join us for a candid conversation with Sarah Liebel, President and COO of Nayya, who shares her invaluable insights on maintaining a founder's mindset while empowering teams. 

Learn about the art of empathetic yet decisive leadership and how to build trust with founders, making swift decisions with limited data in high-stakes environments.

Tune in for a treasure trove of practical advice and strategies that provide a roadmap for navigating the complexities of high-growth environments.

Join us as Danielle Leong shares her inspiring journey from marketing to becoming Twilio's first female engineer and on to senior leadership roles at companies such as Github and FireHydrant. Danielle opens up about her experiences managing former peers, building self awareness and confidence, communicating transparently and holding people accountable.

Danielle also shares some of her management templates and playbooks that she has open-sourced to the world in the form of a GitHub repository.

Tune in to gain a wealth of insights on effective leadership, communication strategies, and continuous learning from one of the industry's most dynamic leaders.

You can find Danielle's open-source management playbooks here: https://github.com/dmleong

From open heart surgery and Mom's ginger teas, to selling ginger-based beverages in grocery stores across the country, Siwat's story is one of passion and resilience. The episode delves into pivotal moments that shaped Siwat’s leadership style, from teamwork in a hospital, to launching a series of businesses, to inspiration from great coaches such as Carlo Ancelotti and Phil Jackson. This episode is packed with insights on resilience, developing a brand, and leading with purpose.

Visit Recoup at:
https://recoupwellness.com
https://instagram.com/recoupwellness
https://www.amazon.com/stores/recoup/page/B58DA3B7-E2E4-49F5-AE28-C8B982FABE17


Book recommendations from Siwat:
Quiet Leadership by Carlo Ancelotti
https://www.amazon.com/Quiet-Leadership-Winning-Hearts-Matches/dp/0241244935

11 Rings by Phil Jackson
https://www.amazon.com/Eleven-Rings-audiobook/dp/B00CTE0YTC/

Tribal Leadership
https://www.amazon.com/Tribal-Leadership-audiobook/dp/B07NF1R92F