the third edition of the International Scenographers Festival IN3 2010 is dedicated entirely to the topic of exhibiting. “exhibit! scenography in exhibition design” is destination and program at the same time. the four days festival will debate various aspects of designing, exhibiting and the

executing of exhibitions. due to this year’s claim we invited about sixty internationally recommended professionals to share their experiences in exhibiting and to discuss the visions of this cultural format. Further- more two in3 workshops will be presented at the festival and within

the context of the in3 challenge – announced for the first time – we will be happy to award rookies among scenographers.

Scenography – flash-in-the-pan or revolution in de- sign? The shape of exhibiting and the aura of objects. Gladiators of the cultural world – directors, architects and scientists – debate power, influence, arrogance and impotence, dynamics, creative lee- way and budgets, the future of exhibiting, the potency of design, auratics, putative stage magic and invisible communication.

Following the successful first festival «spatial arts – life in search of style» in 2006, that dealt with the trailblazers of scenography from various disciplines and the second event «staging the stage – scenography inspired by performing arts» in 2008, that was dedicated to the exponents of Scenography in performing arts, the festival 2010 will focus on examining the actual core business of scenography, i.e. “exhibiting and staging” in and around museums: «Exhibit! – scenography in exhibition design» will consequently be its title!

The event will be presented from the 2nd thru 5th December 2010 in the Basel “Kaserne”. Target groups are the curators of the museum city Basel as well as locally and internationally active museum directors, curators and all those who are interested in the international museum and exhibition business. The festival however primarily addresses scenography students, their professors from partner academies of the Institute of Interior Design and Scenography, as well as the rapidly growing community of training institutions in Europe and abroad that, from their different perspectives, have dedicated themselves to formation and education regarding scenography.

With the Festival 2010, the Institute of Interior Design and Scenography of the HGK | FHNW is happy to provide a platform and voice for the rapidly developing and changing discipline of scenography – as well as to offer the possibility of publicly discussing the main contents of the possible and especially the current definitional experiments in scenography. The Institute observes and accompanies the identification process of a discipline, from practical proximity and academic distance and, with the festival, offers a forum for exchange and contextual analysis to the exponents. 
As a result of the festival 2008, the festival 2010 will feature an innovation: the cooperation with eight European academies who intend to participate.

the third edition of the International Scenographers Festival IN3 2010 is dedicated entirely to the topic of exhibiting. “exhibit! scenography in exhibition design” is destination and program at the same time. the four days festival will debate various aspects of designing, exhibiting and the

executing of exhibitions. due to this year’s claim we invited about sixty internationally recommended professionals to share their experiences in exhibiting and to discuss the visions of this cultural format. Further- more two in3 workshops will be presented at the festival and within

the context of the in3 challenge – announced for the first time – we will be happy to award rookies among scenographers.

Scenography – flash-in-the-pan or revolution in de- sign? The shape of exhibiting and the aura of objects. Gladiators of the cultural world – directors, architects and scientists – debate power, influence, arrogance and impotence, dynamics, creative lee- way and budgets, the future of exhibiting, the potency of design, auratics, putative stage magic and invisible communication.

Following the successful first festival «spatial arts – life in search of style» in 2006, that dealt with the trailblazers of scenography from various disciplines and the second event «staging the stage – scenography inspired by performing arts» in 2008, that was dedicated to the exponents of Scenography in performing arts, the festival 2010 will focus on examining the actual core business of scenography, i.e. “exhibiting and staging” in and around museums: «Exhibit! – scenography in exhibition design» will consequently be its title!

The event will be presented from the 2nd thru 5th December 2010 in the Basel “Kaserne”. Target groups are the curators of the museum city Basel as well as locally and internationally active museum directors, curators and all those who are interested in the international museum and exhibition business. The festival however primarily addresses scenography students, their professors from partner academies of the Institute of Interior Design and Scenography, as well as the rapidly growing community of training institutions in Europe and abroad that, from their different perspectives, have dedicated themselves to formation and education regarding scenography.

With the Festival 2010, the Institute of Interior Design and Scenography of the HGK | FHNW is happy to provide a platform and voice for the rapidly developing and changing discipline of scenography – as well as to offer the possibility of publicly discussing the main contents of the possible and especially the current definitional experiments in scenography. The Institute observes and accompanies the identification process of a discipline, from practical proximity and academic distance and, with the festival, offers a forum for exchange and contextual analysis to the exponents. 
As a result of the festival 2008, the festival 2010 will feature an innovation: the cooperation with eight European academies who intend to participate.

the third edition of the International Scenographers Festival IN3 2010 is dedicated entirely to the topic of exhibiting. “exhibit! scenography in exhibition design” is destination and program at the same time. the four days festival will debate various aspects of designing, exhibiting and the

executing of exhibitions. due to this year’s claim we invited about sixty internationally recommended professionals to share their experiences in exhibiting and to discuss the visions of this cultural format. Further- more two in3 workshops will be presented at the festival and within

the context of the in3 challenge – announced for the first time – we will be happy to award rookies among scenographers.

Scenography – flash-in-the-pan or revolution in de- sign? The shape of exhibiting and the aura of objects. Gladiators of the cultural world – directors, architects and scientists – debate power, influence, arrogance and impotence, dynamics, creative lee- way and budgets, the future of exhibiting, the potency of design, auratics, putative stage magic and invisible communication.

Following the successful first festival «spatial arts – life in search of style» in 2006, that dealt with the trailblazers of scenography from various disciplines and the second event «staging the stage – scenography inspired by performing arts» in 2008, that was dedicated to the exponents of Scenography in performing arts, the festival 2010 will focus on examining the actual core business of scenography, i.e. “exhibiting and staging” in and around museums: «Exhibit! – scenography in exhibition design» will consequently be its title!

The event will be presented from the 2nd thru 5th December 2010 in the Basel “Kaserne”. Target groups are the curators of the museum city Basel as well as locally and internationally active museum directors, curators and all those who are interested in the international museum and exhibition business. The festival however primarily addresses scenography students, their professors from partner academies of the Institute of Interior Design and Scenography, as well as the rapidly growing community of training institutions in Europe and abroad that, from their different perspectives, have dedicated themselves to formation and education regarding scenography.

With the Festival 2010, the Institute of Interior Design and Scenography of the HGK | FHNW is happy to provide a platform and voice for the rapidly developing and changing discipline of scenography – as well as to offer the possibility of publicly discussing the main contents of the possible and especially the current definitional experiments in scenography. The Institute observes and accompanies the identification process of a discipline, from practical proximity and academic distance and, with the festival, offers a forum for exchange and contextual analysis to the exponents. 
As a result of the festival 2008, the festival 2010 will feature an innovation: the cooperation with eight European academies who intend to participate.

ALEXANDER SCHWARZ | DE

Following an education in violin making, Alexander Schwarz studied architecture in Zurich and Stuttgart, where he was taught by David Chipperfield. He joined David Chipperfield Architects in 1996, working initially in London and since 1998 in Berlin. In 2002 he became an Associate. As a Design director, he has been responsible for the design of numerous projects and competitions, including the Neues Museum and the New Entrance Building in Berlin, as well as the Museum Folkwang in Essen. In the case of the Museum of Modern Literature in Marbach and the gallery building Am Kupfergraben 10 in Berlin, he was also the Project architect. Since 2006, he is one of the Managing directors of David Chipperfield Architects in Berlin.
QUALIFICATIONS
2007 Member of the Chamber of Architects Berlin, Germany
1995—1996 Studies in Architecture, Staatliche Akademie der Bildenden Künste Stuttgart, Germany
1993—1994 Studies in Architecture, Eidgenössische Tech- nische hochschule Zürich, Switzerland
1991—2001 Studies in Architecture, universität Stuttgart, Germany
1987—1991 Education in Violin Making, Mittenwald, Germany and La Chaux de Fonds, Switzerland

 SELECTED PROJECTS — DAVID CHIPPERFIELD ARCHITECTS, LONDON, BERLIN
Neues Museum, Museum Island Berlin, Germany; New Entrance Building – James Simon Gallery, Museum Island Berlin, Germany; Museum of Modern Literature, Marbach am Neckar, Germany; Museum Folkwang, Essen, Germany; Laboratory Building, Basel, Switzerland; Gallery Building Am Kupfergraben 10, Berlin, Germany; Naga Museum, Naga, Sudan; San Michele Cemetery, Venice, Italy
FURTHER PROFESSIONAL EXPERIENCE
Visiting Professor at the Münster School of Architecture, Germany; Visiting Professor at the Hochschule für Technik Stuttgart, Germany


 

http://www.davidchipperfield.co.uk/

SISSEL TOLAAS | NOR

 

The Lab was founded by Sissel Tolaas in January 2004. It is a research lab for smell/olfactory and smell-communication topics. The Lab is situated in Berlin, connected to and part of the Tolaas studio/office. The studio is a space where interdisciplinary projects are developed, researched and executed. These projects all involve smell, odour and fragrance in various ways, shapes or forms as part of the conceptual, scientific and creative way of working and approaching the reality we live in. Tolaas has been working/researching and experimenting intensively with the topic of smell since 1990. She has developed a wide range of revolutionary projects with smells & fragrances etc. based upon her own knowledge - chemical science, mathematic, linguistics and languages, and visual art etc. – and using her worldwide connections developed through numerousprojectsandtravels.The Lab is supported by IFF. IFF provides all necessary ingredients and technical equipment. The Lab is a research situation where highly qualified professionals from different disciplines meet with Tolaas for the purpose of creating new and innovative approaches to the topic of “smell” in our society. Companies/institutes/universities and individual clients are attracted by this unique setup of a ‘research & conceptual approach’ smell/olfactory Lab. Tolaas has built up a wide circle of international connections through her extensive networking activities. She is very capable at collaborating intensively with and among other disciplines. The Lab is a “station of dialogues,” in other words a place to establish a continuous dialogue between IFF experts and a range of other experts. The goal of the Lab is to change the existing approach to “our noses & smells and the process of smelling.” NOTHING STINKS, ONLY THINKING MAKES IT SO!

CURRICULUM VITAE
Born in Norway. Grew up in Iceland and Norway. Based in Berlin since 1987. Studied mathematics, chemical science, linguistics and languages, and visual art 1981 – 1988: Oslo Royal Academy and Oslo University; Warsaw University; Moscow University; St Petersburg University; Oxford University, Princeton University. Travelled and lived all over the world. Speaks and writes nine languages. Working actively and concentrating on the topic of MELL / SMELL & LANGUAGE - COMMUNICATON since 1990, within different sciences, fields of art and other disciplines. Tolaas has worked/is still working with numerous companies and institutions, and active participation in international colloquiums, conferences and networking i.e.: BBC Imagineering, London; Sony Computer Science Lab, Paris; MARS, ZH Suisse; IntelligentFastFood Inc., Salzburg/Vienna; Charité Humboldt University Hospital, Berlin; Max Planck Institute, Berlin; Cartier, Paris; Louis Vuitton, Tokyo; E. Lauder Paris/NY; City Munich; BMG SONY, Germany; Showstudio/Nick Knight, London; Swissotel Worldwide; Daimler Chrysler Future Lab, Berlin; Rockefeller Foundation, New York; Bangalore High Tech Park and many more.

AWARDS
Rouse Foundation Award 2009, harvard GSD. Ars Electronica Award 2010. Synthetic Aesthetic Award Stanford-, Oxford University + Harvard Medical School, 2010. Research on INVISIBLE COMMUNICATION & RHETORIC i.e.

the third edition of the International Scenographers Festival IN3 2010 is dedicated entirely to the topic of exhibiting. “exhibit! scenography in exhibition design” is destination and program at the same time. the four days festival will debate various aspects of designing, exhibiting and the

executing of exhibitions. due to this year’s claim we invited about sixty internationally recommended professionals to share their experiences in exhibiting and to discuss the visions of this cultural format. Further- more two in3 workshops will be presented at the festival and within

the context of the in3 challenge – announced for the first time – we will be happy to award rookies among scenographers.

Scenography – flash-in-the-pan or revolution in de- sign? The shape of exhibiting and the aura of objects. Gladiators of the cultural world – directors, architects and scientists – debate power, influence, arrogance and impotence, dynamics, creative lee- way and budgets, the future of exhibiting, the potency of design, auratics, putative stage magic and invisible communication.

Following the successful first festival «spatial arts – life in search of style» in 2006, that dealt with the trailblazers of scenography from various disciplines and the second event «staging the stage – scenography inspired by performing arts» in 2008, that was dedicated to the exponents of Scenography in performing arts, the festival 2010 will focus on examining the actual core business of scenography, i.e. “exhibiting and staging” in and around museums: «Exhibit! – scenography in exhibition design» will consequently be its title!

The event will be presented from the 2nd thru 5th December 2010 in the Basel “Kaserne”. Target groups are the curators of the museum city Basel as well as locally and internationally active museum directors, curators and all those who are interested in the international museum and exhibition business. The festival however primarily addresses scenography students, their professors from partner academies of the Institute of Interior Design and Scenography, as well as the rapidly growing community of training institutions in Europe and abroad that, from their different perspectives, have dedicated themselves to formation and education regarding scenography.

With the Festival 2010, the Institute of Interior Design and Scenography of the HGK | FHNW is happy to provide a platform and voice for the rapidly developing and changing discipline of scenography – as well as to offer the possibility of publicly discussing the main contents of the possible and especially the current definitional experiments in scenography. The Institute observes and accompanies the identification process of a discipline, from practical proximity and academic distance and, with the festival, offers a forum for exchange and contextual analysis to the exponents. 
As a result of the festival 2008, the festival 2010 will feature an innovation: the cooperation with eight European academies who intend to participate.