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How can a business owner increase the value of a company before going to market, and what happens when there is a structured process behind that goal?
In this episode of Exit Coach Radio, Bill Black talks with Tawnya Gilreath of LA Business Pros about a 12-month Value Driver process designed to help owners improve business value before a sale. Tawnya explains how her team works with business owners to identify weaknesses, strengthen operations, build systems and processes, and improve the factors that buyers look for when evaluating a company.
The conversation focuses on a practical question many owners face: should you sell now, or spend time making the business stronger first? Tawnya shares why some owners are too burned out to wait, but why those who can invest a year in value-building work may be able to see a significantly better outcome. She describes how the process is designed to increase the value of the business from its starting valuation and why improving fundamentals can lead to a more attractive and more transferable company.
Bill and Tawnya also discuss the financial impact of this approach using a simple example. If a business begins with a value of $2 million, a 30% increase would raise that value to $2.6 million over 12 months. Tawnya explains how her firm stands behind the process and how their guarantee is structured, including a refund of consulting fees if the agreed increase is not fully achieved. That makes this a compelling discussion for owners who want to understand how systems, processes, and preparation can directly affect sale value.
This episode is especially relevant for business owners, CEOs, and advisors focused on exit planning, value growth, sale readiness, and improving the marketability of a business before a transition.
increasing business value before sale
exit planning and sale readiness
systems and process improvement
transferable business value
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