Mergers & Expansion in the Coworking Industry in 2025

Hector Kolonas and Craig Baute dive deep into the exciting news of Creative Density's recent merger with Thrive Workplace.

Craig shares insights on the history of coworking in Denver, the operational aspects of coworking alliances, and the market research that drives successful coworking spaces.

He also highlights the significance of mergers, acquisition strategies, and the benefits of scaling operations.

Whether you're a coworking space operator or thinking about entering this market, this episode offers a masterclass on the complexities and opportunities within the coworking industry.

See the full show notes at https://twic.co/exits

00:00 Welcome and Introduction00:31 History of Coworking in Denver02:30 Craig's Journey in Coworking03:44 Market Research and Consulting05:13 DenSwap and Marketplace Insights09:16 Valuation and Seller Financing13:17 The Big Reveal: Creative Density Merges with Thrive Workplace17:25 The Benefits of Merging18:12 Why Choose Merger Over Cash Buyout?20:21 Deal Structure Insights21:28 Landlord Partnerships and Benefits22:48 Maintaining Separate Brands26:35 Expansion Plans and Strategies28:19 Pro Tips for Smooth Mergers and Exits30:48 The Power of Complementary Skills32:49 Conclusion and Future Outlook